Hot Drinks in Croatia
Euromonitor International's Hot Drinks in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 67 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Positive Overall Growth Trends Continue
All hot drinks categories continue to record positive growth in Croatia and are subject to an increasing number of new innovative product introductions and advertising expenditure. Although coffee is traditionally the most popular drink in Croatia, people are increasingly turning towards the healthier option of tea, with both off-trade and on-trade sales increasing throughout the year and not just during winter. The fact that other hot drinks products are mainly directed towards children is highlighted by the nature of the advertising campaigns and packaging of such products. However, many producers have also launched other hot drinks coffee substitutes which are more targeted towards adults.
Key 2008 Trends: 2-in-1, 3-in-1 and 4-in-1 Instant Coffee and Green Tea
Small, single serve, instant coffee products continue to increase in popularity and almost all major players have now introduced 2-in-1, 3-in-1, and 4-in-1 products. Although fresh coffee is the most popular hot drink in the country, instant coffee is growing rapidly in popularity and is more popular in Croatia than in other countries in the region. Tea producers have mainly focused on the introduction of new green tea products in recent years.
Strong Leaders in Hot Drinks
Hot drinks is led by a small number of players which dominate the category in terms of new product development and trend setting. Domestic company Franck leads fresh coffee due to the popularity of its famous Franck Jubilarna brand which has recently been enhanced in taste. Nestlé Adriatic leads instant coffee with its Nescafé brand which is very popular among younger consumers and professionals. Nestlé Adriatic also leads within other hot drinks after overtaking domestic producer Kraš. However, Franck remains the clear leader within other plant-based hot drinks. Franck and Cedevita are the two largest players within tea and offer a wide range of product types and flavours. In addition a number of imported premium teas such as Twinings (ABF) are also available.
Specialized Coffee and Tea Stores
In 2008, a multitude of specialised coffee and tea stores which offer a large range of otherwise unavailable products, such as premium imported brands, were opened in Croatia. A significant development within the on-trade sector was the opening of franchised coffee and teahouses like Costa Coffee which became the first international coffee chain to appear in Croatia. Nevertheless, the most important distribution channel for hot drinks remains supermarkets/hypermarkets due to their cheap prices, wide product ranges, and private label selections.
Slow but Positive Forecast Period Growth
Coffee growth is expected to decline during the forecast period. However, tea will continue to grow at the same pace as during the review period whilst other hot drinks growth is expected to increase.
Table of contents
HOT DRINKS IN CROATIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive Overall Growth Trends Continue
Key 2008 Trends: 2-in-1, 3-in-1 and 4-in-1 Instant Coffee and Green Tea
Strong Leaders in Hot Drinks
Specialized Coffee and Tea Stores
Slow but Positive Forecast Period Growth
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 26 Retail Sales of Coffee by Type: Volume 2003-2008
Table 27 Retail Sales of Coffee by Type: Value 2003-2008
Table 28 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 29 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 30 Coffee Company Shares 2004-2008
Table 31 Coffee Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 35 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 37 Retail Sales of Tea by Subsector: Value 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 39 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 40 Tea Company Shares 2004-2008
Table 41 Tea Brand Shares 2005-2008
Table 42 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 45 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 49 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 50 Other Hot Drinks Company Shares 2004-2008
Table 51 Other Hot Drinks Brand Shares 2005-2008
Table 52 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
FRANCK DD
Strategic Direction
Key Facts
Summary 2 Franck dd: Key Facts
Summary 3 Franck dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Franck dd: Competitive Position 2008
ANAMARIJA CO DOO
Strategic Direction
Key Facts
Summary 5 Anamarija Co doo: Key Facts
Summary 6 Anamarija Co doo: Operational Indicators
Company Background
Production
Summary 7 Anamarija Co doo: Production Statistics 2007
Competitive Positioning
Summary 8 Anamarija Co doo: Competitive Position 2008
TOMBIA DOO
Strategic Direction
Key Facts
Summary 9 Tombia doo: Key Facts
Summary 10 Tombia doo: Operational Indicators
Company Background
Production
Summary 11 Tombia doo: Production Statistics 2008
Competitive Positioning
Summary 12 Tombia doo: Competitive Position 2008