Hot Drinks in Dominican Republic
Euromonitor International's Hot Drinks in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 13 | Publication date: Sep 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Consumers’ loyalty to flagship brand remains unchanged
The position of Café Santo Domingo as the leader of the hot drinks market and coffee sector is undisputed. The brand, property of Industrias Banilejas CxA, remains the leader in terms of consumer preferences, and is omnipresent in retail outlets. Although other local as well as imported brands have entered the market, Café Santo Domingo and brands from the same company such as Indubán Gourmet have succeeded in retaining their grasp of the market thanks to effective marketing strategies and deep rooted, undying consumer loyalty.
Uneducated consumers yet to discover tea
The hot drinks market’s strong focus on coffee, together with virtually non-existent consumer education, has hindered the development of a packaged tea culture among Dominicans. Most tea consumption remains focused on home-made preparations that are considered to be medicinal. Most Dominican consumers are illiterate in a broad sense and even more so when it comes to market jargon, so they are not able to read product definitions or lack the incentive to do so. Neither does the Dominican consumer seem willing to experiment with new products. The purchase of packaged tea is hence limited to health-conscious women of a higher socio-economic status, as well as tourists and foreign residents.
Block/tablets still rule chocolate-based flavoured powder drinks
Hot cocoa prepared from ‘Embajador’ dark chocolate tablets is a strongly-rooted tradition among Dominicans. This preparation is a very frequent component of the breakfast menu in most Dominican households, as these chocolate tablets provide a stronger chocolate flavour, lower unit price and higher yield than powdered cocoa, which is usually consumed cold. According to trade sources, cocoa dark chocolate tablets therefore account for more than half of other hot drinks in terms of volume sales.
Table of contents
HOT DRINKS IN DOMINICAN REPUBLIC : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
2.1 Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile: Industrias Banilejas CxA
2.4 Leading Company Profile: Nestlé Dominicana SA
Summary 1 Nestlé Dominicana SA: Operational Indicators 2005
2.5 Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
2.6 Retailer Activity and Private Label Trends
2.7 Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
3. DEFINITIONS