Hot Drinks in Dominican Republic
Euromonitor International's Hot Drinks in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Other hot drinks fastest growing sector of hot drinks market
Inflation has been a factor in overall value growth of all hot drinks, coming close to double digits in 2008. Volume growth, in turn, was in the low single digits for all hot drinks sectors in 2008. Other hot drinks volume growth was stronger than that of both coffee and tea and is probably the most competitive of the three sectors in the Dominican Republic, with impulse purchases boosted primarily by advertising and other forms of marketing.
Private label products threatening all traditional hot drinks producers
The largest and most important retail channel in the Dominican Republic is supermarkets, most of which are parts of large chains which represent or own large private label lines. Private label products have many advantages over independently manufactured products, especially those which are produced domestically as many consumers consider these to be of higher quality since they are imported. Product categories such as instant coffee, packaged tea and chocolate-based flavoured powder drinks are the most likely in which consumers will substitute branded for private label products.
Coffee and other hot drinks highly competitive while tea comprises of niches
While coffee and other hot drinks have many manufacturers competing for the same consumers, the tea sector can be split into very small niches, which generally have one or very few competitors. The coffee sector, especially instant coffee, has many competitors as well as private label products which all compete for the same customers, and the large fresh coffee category has one very large domestic manufacturer in Industrias Banilejas CxA and many smaller manufacturers which aim to gain share at the large manufacturer’s expense. Other hot drinks all compete against each other and against the influx of private label products most chained supermarkets and hypermarkets offer. The tea sector is divided into tea categories offering different benefits, such as green tea for its health properties, camomile for calming, fruit infusions for their digestive properties and other varieties which generally do not compete against each other. There is practically no marketing effort on the part of tea manufacturers.
Supermarkets define the hot drinks market in the Dominican Republic
Supermarkets, particularly those that are part of a chain, continue to gain in importance in spite of already being the most important retail outlets for hot drinks in the Dominican Republic. Supermarkets define which brands are available for the entire market since no product in the hot drinks category can afford not to be distributed via supermarkets because all other retail outlets are very spread out and are much harder to deal with unless they see a need for a particular product. In other words, where a supermarket can afford to stock various brands of one type of product, other retailers will usually limit their stock to the one or two leading brands they are sure customers will request.
Speciality coffee shops expected to maintain hot drinks growth
The market for hot drinks in the Dominican Republic is expected to sustain its current growth rate over the forecast period in total volume terms, with on-trade volume growth set to post a higher growth rate than off-trade as a result of the growing trend for speciality coffee shops, which are expected to become increasingly popular as they broaden their consumer base by spreading to less upmarket locations. Other hot drinks, which is a very competitive sector, is expected to see strong growth thanks to consistent investment in marketing.
Table of contents
HOT DRINKS IN DOMINICAN REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Other hot drinks fastest growing sector of hot drinks market
Private label products threatening all traditional hot drinks producers
Coffee and other hot drinks highly competitive while tea comprises of niches
Supermarkets define the hot drinks market in the Dominican Republic
Speciality coffee shops expected to maintain hot drinks growth
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Definitions
Summary 1 Research Sources
COFFEE IN THE DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Coffee Company Shares 2004-2008
Table 30 Coffee Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN THE DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 35 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 36 Retail Sales of Tea by Subsector: Value 2003-2008
Table 37 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 39 Tea Company Shares 2004-2008
Table 40 Tea Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 42 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN THE DOMINICAN REPUBLIC
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 45 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 46 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 49 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 50 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 51 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 53 Other Hot Drinks Company Shares 2004-2008
Table 54 Other Hot Drinks Brand Shares 2005-2008
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
INDUSTRIAS BANILEJAS CXA
Strategic Direction
KEY FACTS
Summary 2 Industrias Banilejas CxA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Industrias Banilejas CxA: Competitive Position 2008