Hot Drinks in Ecuador
Euromonitor International's Hot Drinks in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Hot drinks sector growth in 2008 driven by the entrance of new brands
The hot drinks sector continued to grow in Ecuador in 2008. Several new brands were launched into the market, forcing market leaders like Nestlé de Ecuador SA to reinforce their marketing campaigns and to implement new strategies with regard to distribution channels, such as placing vending machines in key locations. Another factor that has impacted the industry is the increase in the number of specialty coffee shops across the country. This is an attractive market that has not been fully exploited and that is still developing.
Ecuadorian coffee industry gathers strength nationally and in international markets
The coffee industry in Ecuador has increased in importance in the local market. Since 2002, several domestic brands developed gourmet coffee that is exported to different countries in Europe and Latin and North America. For instance, Escoffee Coffee Company produces five tonnes of raw beans per month, of which 96% is exported. These domestic brands have also had an impact on the local market, with consumers starting to look at other options besides instant coffee. To take advantage of this trend, several coffee shops started operations since 2003 in the main cities of the country, offering good quality coffee at reasonable prices.
Juan Valdez enters the Ecuadorian market
The well-recognised Colombian coffee shop chain Juan Valdez , which has several franchises in many countries in Latin America, announced its intention to enter the Ecuadorian market with a number of new outlets to be opened by 2009, with an investment of US$2.8 million. The entry of Juan Valdez will increase competition for the coffee chain Sweet & Coffee, which has 23 outlets (17 in Guayaquil and six in Quito). Rising competition among specialty coffee shops is expected to further increase the interest in premium fresh coffee among Ecuadorians and presents opportunities for such products in the off-trade.
New hot drinks distribution channels
With the objective of raising consumption of hot drinks in the local market, leading companies like Nestlé de Ecuador SA and El Café CA have started to distribute their products through new channels such as drugstores and food courts in shopping malls, and through their own outlets located in strategic places such as universities and malls. Additionally, Nestlé made minor investments in vending machines in Ecuador. These investments should allow hot drinks companies to better target younger consumers such as students.
Hot drinks will continue to grow through the forecast period
It is expected that hot drinks will continue to record a positive performance over the 2008-2013 period. With rising incomes and relatively low per capita consumption of coffee and other hot drinks, there is room for consumption to increase. It is expected that companies will increasingly target this market and aim to spur growth by launching new products. Although much smaller compared to coffee, tea will also see fairly strong growth. However, the market for packaged herbal teas based on popular herbs will continue to be constrained by the presence of fresh herb alternatives.
Table of contents
HOT DRINKS IN ECUADOR : MARKET INSIGHT
EXECUTIVE SUMMARY
Hot drinks sector growth in 2008 driven by the entrance of new brands
Ecuadorian coffee industry gathers strength nationally and in international markets
Juan Valdez enters the Ecuadorian market
New hot drinks distribution channels
Hot drinks will continue to grow through the forecast period
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Coffee Company Shares 2004-2008
Table 30 Coffee Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 36 Retail Sales of Tea by Subsector: Value 2003-2008
Table 37 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 39 Tea Company Shares 2004-2008
Table 40 Tea Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 42 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 46 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 49 Other Hot Drinks Company Shares 2004-2008
Table 50 Other Hot Drinks Brand Shares 2005-2008
Table 51 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 52 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
UNIVERSAL SWEET INDUSTRIES SA
Strategic Direction
Key Facts
Summary 2 Universal Sweet Industries SA: Key Facts
Summary 3 Universal Sweet Industries SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Universal Sweets Industries SA: Competitive Position 2008
CETCA CIA ECUATORIANA DEL TE CA
Strategic Direction
Key Facts
Summary 5 CETCA Cia Ecuatoriana del Te CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 CETCA Cia Ecuatoriana del Te CA: Competitive Position 2008