Hot Drinks in Estonia
Euromonitor International's Hot Drinks in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 59 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Economic growth starts to slow down in 2007
Consumer confidence in Estonia remained high in 2007 due to a low rate of unemployment and the favourable economic situation, following very strong economic growth in 2006. Low interest rates boosted demand for bank loans and rapid increases in disposable income boosted demand for hot drinks. However, according to leading economic analysts in Estonia economic growth slowed down in 2007.
Wider selection of products in hot drinks
One of the key trends in hot drinks in 2007 was an increase in the selection of products available, for example the introduction of white tea and convenient one-cup servings of speciality instant coffee. The popularity of espresso coffee also continued to increase, with more and more consumers purchasing espresso machines, which led to a wider selection of products in fresh coffee beans.
Competition in hot drinks remains strong in 2007
The competition in hot drinks in Estonia over the review period was aggressive, as there is a very wide selection of products available and consumers pay more attention to brands that are well advertised. Therefore, promotional activities such as the offer of free samples and price discounting became popular over the review period and are expected to gain in importance over the forecast period. According to trade sources it is hard for newcomers to enter hot drinks. In order to gain value share, companies that enter hot drinks need to advertise aggressively or offer low-priced products that cater to price-sensitive consumers.
Value share of supermarkets/hypermarkets continues to increase
Changes to patterns of distribution in Estonia over the review period and in 2007 have had an effect on hot drinks. The most important change was a considerable increase in the number of supermarkets/hypermarkets outlets over 2006 and 2007, which enabled supermarkets/hypermarkets to increase its value share of hot drinks in 2007 to the detriment of small grocery retailers. Supermarkets/hypermarkets outlets are popular among consumers because they offer a wide variety of hot drinks products and they are convenient, as consumers can purchase everything they need at once. Estonians also like to purchase large quantities of products from supermarkets/hypermarkets outlets.
Future economic forecast is optimistic
According to economic analysts in Estonia, economic growth reached its peak in 2006 and thus the pace of economic growth is expected to slow down over the forecast period. According to the Bank of Estonia, GDP growth in 2007 was just over 8% but it is expected to be below 7% in 2008 and below 6% in 2009. Nevertheless, the rate of economic growth in Estonia in 2007 was one of the highest rates in the EU, thus the strong economic growth in Estonia is expected to have a positive effect on hot drinks over the forecast period.
Table of contents
HOT DRINKS IN ESTONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic growth starts to slow down in 2007
Wider selection of products in hot drinks
Competition in hot drinks remains strong in 2007
Value share of supermarkets/hypermarkets continues to increase
Future economic forecast is optimistic
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Hot Drinks Company Shares by Value 2003-2007
Table 12 Hot Drinks Brand Shares by Value 2004-2007
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Sales of Coffee by Type: Volume 2002-2007
Table 26 Sales of Coffee by Type: Value 2002-2007
Table 27 Sales of Coffee by Type: % Volume Growth 2002-2007
Table 28 Sales of Coffee by Type: % Value Growth 2002-2007
Table 29 Coffee Company Shares 2003-2007
Table 30 Coffee Brand Shares 2004-2007
Table 31 Foodservice Sales of Coffee by Distribution Format 2002/2007
Table 32 Forecast Sales of Coffee by Type: Volume 2007-2012
Table 33 Forecast Sales of Coffee by Type: Value 2007-2012
Table 34 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012
Table 35 Forecast Sales of Coffee by Type: % Value Growth 2007-2012
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Tea by Subsector: Volume 2002-2007
Table 37 Sales of Tea by Subsector: Value 2002-2007
Table 38 Sales of Tea by Subsector: % Volume Growth 2002-2007
Table 39 Sales of Tea by Subsector: % Value Growth 2002-2007
Table 40 Tea Company Shares 2003-2007
Table 41 Tea Brand Shares 2004-2007
Table 42 Forecast Sales of Tea by Subsector: Volume 2007-2012
Table 43 Forecast Sales of Tea by Subsector: Value 2007-2012
Table 44 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
Table 45 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Sales of Other Hot Drinks by Subsector: Volume 2002-2007
Table 47 Sales of Other Hot Drinks by Subsector: Value 2002-2007
Table 48 Sales of Other Hot Drinks by Subsector: % Volume Growth 2002-2007
Table 49 Sales of Other Hot Drinks by Subsector: % Value Growth 2002-2007
Table 50 Other Hot Drinks Company Shares 2003-2007
Table 51 Other Hot Drinks Brand Shares 2004-2007
Table 52 Forecast Sales of Other Hot Drinks by Subsector: Volume 2007-2012
Table 53 Forecast Sales of Other Hot Drinks by Subsector: Value 2007-2012
Table 54 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2007-2012
Table 55 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2007-2012
GURMANS EESTI OÜ
Strategic Direction
Key Facts
Summary 2 Gurmans Eesti OÜ: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Kavinukas UAB: Competitive Position 2007
INFOMELTON OU
Strategic Direction
Key Facts
Summary 4 Infomelton OU: Key Facts
Company Background
Production
Competitive Positioning