Hot Drinks in Estonia
Euromonitor International's Hot Drinks in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 59 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Growing selection of hot drinks
The widening range of brands and products was the key trend in hot drinks in Estonia in 2008. As history demonstrates, new products usually emerge in Estonia a few months after the global launch. The hot drinks industry has good growth potential, especially in categories such as instant coffee, premium tea and flavoured powder drinks.
Coffee is the most popular hot drink in Estonia
Coffee was the most popular hot drink type among consumers in Estonia in 2008. The popularity of this beverage can be explained by country’s climate. Moreover, many Estonian consumers choose coffee when eating out. The popularity of espresso continued to grow, with more and more consumers purchasing espresso machines, which led to a wider selection of fresh coffee bean products.
Growing competition in hot drinks
The growing competition in hot drinks has increased the importance of marketing and advertising. The leading companies, including Gustav Paulig Ltd, Kraft Foods Inc, Nestlé SA, Unilever Eesti OÜ, are most likely to continue to advertise aggressively during the forecast period, in order to remain competitive. Hot drinks In Estonia is still dominated by multinational players and the shares held by local brands is small in all categories. In tea, local manufacturers offer various types of fruit/herbal tea, while Kalev AS’s chocolate-based flavoured powder drinks are popular.
Foodservice registers strong volume growth
Along with increasing disposable income, Estonia is experiencing a rapidly growing eating out trend, which is forecast to continue to benefit foodservice volume sales in all hot drinks categories. Foodservice is therefore expected to continue to achieve strong volume growth in hot drinks over the forecast period.
Healthy drinks gain in popularity
The healthy living trend has had an effect on the hot drinks industry in Estonia: the popularity of green tea and fruit/herbal tea is steadily growing. As a result, the leading companies launched new brands and product types, responding to the increasing demand for natural herbal drinks.
Positive forecast for hot drinks
The industry is expected to continue to develop over the forecast period. Sales growth is expected to be especially strong in the categories which are still underdeveloped in Estonia, for example RTD coffee. The most rapidly developing categories in non-alcoholic drinks category remains include functional drinks and RTD tea.
Table of contents
HOT DRINKS IN ESTONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing selection of hot drinks
Coffee is the most popular hot drink in Estonia
Growing competition in hot drinks
Foodservice registers strong volume growth
Healthy drinks gain in popularity
Positive forecast for hot drinks
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Coffee Company Shares 2004-2008
Table 30 Coffee Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 36 Retail Sales of Tea by Subsector: Value 2003-2008
Table 37 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 39 Tea Company Shares 2004-2008
Table 40 Tea Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 42 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 46 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 49 Other Hot Drinks Company Shares 2004-2008
Table 50 Other Hot Drinks Brand Shares 2005-2008
Table 51 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 52 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
GURMANS EESTI OÜ
Strategic Direction
Key Facts
Summary 2 Gurmans Eesti OÜ: Key Facts
Summary 3 Gurmans Eesti OÜ: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Gurmans Eesti OÜ: Competitive Position 2008
INFOMELTON OU
Strategic Direction
Key Facts
Summary 5 Infomelton OU: Key Facts
Company Background
Production
Competitive Positioning