Hot Drinks in Finland
Euromonitor International's Hot Drinks in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 76 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Higher consumer prices curtail volume growth in 2008
Finnish hot drinks witnessed a slightly declining volume development in 2008. This was in contrast to the small, yet positive, review period average volume growth. Increasing maturity and escalating consumer prices led to the modest volume development.
However, demand for premium, ethical, and health and wellness positioned hot drinks increased in Finland. While ethical and health and wellness continued as niche with small volume sales, premium hot drinks became an established trend with substantial volume sales. These trends hindered volume sales from rapid decline and current value sales saw a stronger than usual growth in 2008. Overall, there was an upward movement of average unit prices during the last two years of the review period in the off-trade channel.
Health and wellness continues to be the trend in 2008
Despite being a central aspect of hot drinks over the review period, the health and wellness trend showed no sign of slowing in 2008. On the contrary, this was the most common aspect in terms of new launches and advertising campaigns in all categories of hot drinks. Functional, fortified, light products, or combinations thereof, were common themes in 2008. These developments contributed to increased average unit prices in 2008.
Domestic Gustav Paulig AB Oy leads
Domestic coffee operator, Gustav Paulig AB Oy, dominated hot drinks in Finland in 2008. This position was due to its lead in the huge coffee category with the popular brands of Juhla Mokka and Presidentti. Gustav Paulig AB Oy’s hot drinks share increased slightly in 2008, as well as over the review period as a whole. Improved distribution deals with major retailers S-Group and Tradeka, as well as advertising campaigns boosted the company’s retail value share.
Gustav Paulig AB Oy’s domination was also a result of its having been present in Finland for many years and, therefore, the loyalty of local consumers to its brands. The company also benefited from a strong relationship with leading retailers, particularly chains of supermarkets/hypermarkets.
On-trade sales increase more than off-trade in 2008
Hot drinks in the on-trade channel – both current value and volume sales – increased more profoundly than in the off-trade channel. The booming café culture was central to this development. Finns increasingly dined out and spent a larger proportion of their budgets on restaurant visits, thus driving hot drinks’ sales.
Volume growth turns negative following accelerating consumer prices
Finnish hot drinks is expected to experience declining volume development over the forecast period. This will be a poorer performance than the positive review period growth. Hot drinks in Finland is very mature, and increasing price levels will prevent growth in volume sales. In addition, the financial crisis in the country is expected to hamper on-trade sales. It will also lead consumers to purchasing a lesser volume of hot drinks or choosing cheaper brands, such as private label products.
However, in constant value terms, sales are expected to be at approximately the same level as over the review period. A vigorous demand for health and wellness positioned hot drinks combined with the increasing costs of raw materials, salaries and energy, will contribute to increasing average unit prices and a positive constant value forecast development.
Table of contents
HOT DRINKS IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Higher consumer prices curtail volume growth in 2008
Health and wellness continues to be the trend in 2008
Domestic Gustav Paulig AB Oy leads
On-trade sales increase more than off-trade in 2008
Volume growth turns negative following accelerating consumer prices
KEY TRENDS AND DEVELOPMENTS
Global financial crisis disturbs Finland’s strong economic growth
Occupying 92% of volume sales, coffee dominates hot drinks in Finland
Finns embrace ethical coffee
Convenience and innovation are key in attracting consumer interest
Health and wellness becomes mainstream
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 26 Imports/Exports of Coffee 2005-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FINLAND
CLOETTA FAZER MAKEISET OY - HOT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cloetta Fazer Makeiset Oy: Key Facts
Summary 3 Cloetta Fazer Makeiset Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cloetta Fazer Makeiset Oy: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Cloetta Fazer Makeiset Oy: Competitive Position 2008
GUSTAV PAULIG AB OY - HOT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Gustav Paulig AB Oy: Key Facts
Summary 7 Gustav Paulig AB Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Gustav Paulig AB Oy: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Gustav Paulig AB Oy: Competitive Position 2008
MEIRA OY - HOT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Meira Oy: Key Facts
Summary 11 Meira Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Meira Oy: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Meira Oy: Competitive Position 2008
SUOMEN ELINTARVIKETUONTI OY NORDQVIST - HOT DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Suomen Elintarviketuonti Oy Nordqvist: Key Facts
Summary 15 Suomen Elintarviketuonti Oy Nordqvist: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Suomen Elintarviketuonti Oy Nordqvist: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Suomen Elintarviketuonti Oy Nordqvist: Competitive Position 2008
COFFEE IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Coffee Machine Sales: 2002-2006
Table 28 Instant Coffee by Speciality Type 2004-2008
Table 29 Retail Sales of Coffee by Type: Volume 2003-2008
Table 30 Retail Sales of Coffee by Type: Value 2003-2008
Table 31 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 32 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 33 Standard Vs Coffee Pods 2004-2008
Table 34 Coffee Company Shares 2004-2008
Table 35 Coffee Brand Shares 2005-2008
Table 36 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 39 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 41 Retail Sales of Tea by Subsector: Value 2003-2008
Table 42 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 43 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 44 Tea Company Shares 2004-2008
Table 45 Tea Brand Shares 2005-2008
Table 46 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 47 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 48 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 49 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 51 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 53 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 54 Other Hot Drinks Company Shares 2004-2008
Table 55 Other Hot Drinks Brand Shares 2005-2008
Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013