Hot Drinks in France
Euromonitor International's Hot Drinks in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 91 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Uneven development of the French hot drinks market continues in 2007
As was the case throughout the review period, in 2007 the French hot drinks market showed a decline in retail volume terms while retail current value sales increased. The development of the market as a whole continued to be influenced by the maturity of coffee, by far the largest sector. Retail coffee volume sales declined marginally in 2007, while retail tea volume sales stagnated. Other hot drinks meanwhile showed a small increase in retail volume terms. Coffee showed healthy growth in retail current value sales, while current value sales in tea stagnated. Other hot drinks meanwhile witnessed a decline in retail current value sales. On-trade coffee volume sales showed a slight decline, while other hot drinks recorded a modest increase in on-trade volume sales. Tea was the star performer at the on-trade level, registering robust growth in volume terms.
Premiumisation trend gains momentum throughout hot drinks
Premiumisation was one of the strongest trends within hot drinks in 2007, and the main reason why retail current value sales continued to grow even as retail volume sales declined. To renew consumer interest and add value to their portfolios, manufacturers in all sectors launched new, more expensive products, while also improving the quality of their existing lines. New and more convenient packaging formats were also introduced to increase the attraction of individual products and brands. Provided they could see that they were gaining more in terms of quality, flavour, health benefits or convenience, many French consumers proved willing to indulge themselves and spend a little extra on higher priced and premium products.
Multinationals lead as domestic players make gains via niche offerings
Multinationals continued to play the biggest roles in the French hot drinks market in 2007. Kraft Foods France SA remained the market leader by a wide margin, followed by Douwe Egberts France SA and Nestlé France SA. All three companies benefited from their strength in coffee, by far the largest sector. Unilever, the clear leader in tea, ranked fourth in hot drinks overall. A number of domestic players were able to gain something of a competitive edge during the review period, however, via niche offerings such as fair-trade and organic products. The positive response of French consumers to ethical and natural or health positioned products allowed local companies like Cie Méditerranéenne des Cafés Malongo and Lobodis to gain some ground, despite the commanding positions of their multinational rivals.
Supermarkets/hypermarkets continues to dominate retail distribution
Supermarkets/hypermarkets continued to dominate retail hot drinks distribution in 2007, with leading operators in the channel taking advantage of the premiumisation trend to attract more consumers. At the same time, the growing desire of French consumers for higher quality and more expensive products slowed the advance of the discounters channel somewhat in retail hot drinks distribution. Smaller independent retailers and specialist operators were also able to capitalise on the trend towards more exclusive and ethical hot drinks, offering the kind of personal advice and product knowledge that was not available in large chained outlets.
Constant value sales will grow as volume sales stagnate over 2007-2012
Hot drinks will maintain its uneven development over the forecast period, with retail volume sales expected to stagnate as constant value sales grow steadily. The ongoing trend towards premium, healthy and ethical products will be the main driver of growth in constant value sales. Stagnancy in retail volume sale will be largely due to declining per capita consumption in coffee, the largest and most mature sector. While per capita consumption in tea and other hot drinks will rise in line with the health trend, the increase will not be great enough to offset the declining trend in coffee.
Table of contents
HOT DRINKS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Uneven development of the French hot drinks market continues in 2007
Premiumisation trend gains momentum throughout hot drinks
Multinationals lead as domestic players make gains via niche offerings
Supermarkets/hypermarkets continues to dominate retail distribution
Constant value sales will grow as volume sales stagnate over 2007-2012
KEY TRENDS AND DEVELOPMENTS
Premiumisation is accompanied by increasing polarisation
Manufacturers aim to strike a balance between health and indulgence
Busier lifestyles create new hot drinks consumption occasions
Demographic trends encourage new launches in hot drinks
Demand for ethical hot drinks products remains strong
French consumers demand more innovative and original hot drinks products
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Hot Drinks Company Shares by Value 2003-2007
Table 12 Hot Drinks Brand Shares by Value 2004-2007
Table 13 Penetration of Private Label by Sector 2003-2007
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 26 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2001-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
CIE MéDITERRANéENNE DES CAFéS MALONGO - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cie Méditerranéenne des Cafés Malongo: Key Facts
Summary 3 Cie Méditerranéenne des Cafés Malongo: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cie Méditerranéenne des Cafés Malongo: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Cie Méditerranéenne des Cafés Malongo: Competitive Position 2007
DOUWE EGBERTS FRANCE SA - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Douwe Egberts France SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Douwe Egberts France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Douwe Egberts France SA: Competitive Position 2007
KAWA SALL - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Kawa SARL: Key Facts
Summary 10 Kawa SARL: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KRAFT FOODS FRANCE SA - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kraft Foods France SA: Key Facts
Summary 12 Kraft Foods France SA: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 13 Kraft Foods France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Kraft Foods France SA: Competitive Position 2007
LEROUX SAS - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Leroux SAS: Key Facts
Summary 16 Leroux SAS: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 17 Leroux SAS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 18 Leroux SAS: Competitive Position 2007
LOBODIS SAS - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Lobodis SAS: Key Facts
Summary 20 Lobodis SAS: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 21 Lobodis SAS: Production Statistics 2007
COMPETITIVE POSITIONING
NESTLé FRANCE SA - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Nestlé France SA: Key Facts
Summary 23 Nestlé France SA: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 24 Nestlé France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 25 Nestlé France SA: Competitive Position 2007
UNILEVER BESTFOODS FRANCE SA - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Unilever Bestfoods France SA: Key Facts
Summary 27 Unilever Bestfoods France SA: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 28 Unilever Bestfoods France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 29 Unilever Bestfoods France SA: Competitive Position 2007
COFFEE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Coffee Machine Sales: 2002-2006
Table 28 Instant Coffee by Speciality Type 2004-2007
SECTOR DATA
Table 29 Sales of Coffee by Type: Volume 2002-2007
Table 30 Sales of Coffee by Type: Value 2002-2007
Table 31 Sales of Coffee by Type: % Volume Growth 2002-2007
Table 32 Sales of Coffee by Type: % Value Growth 2002-2007
Table 33 Standard Vs Coffee Pods 2004-2007
Table 34 Coffee Company Shares 2003-2007
Table 35 Coffee Brand Shares 2004-2007
Table 36 Foodservice Sales of Coffee by Distribution Format 2002/2007
Table 37 Forecast Sales of Coffee by Type: Volume 2007-2012
Table 38 Forecast Sales of Coffee by Type: Value 2007-2012
Table 39 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012
Table 40 Forecast Sales of Coffee by Type: % Value Growth 2007-2012
TEA IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2007
Table 42 Other Tea by Type: % Off-trade Volume 2005-2007
SECTOR DATA
Table 43 Sales of Tea by Subsector: Volume 2002-2007
Table 44 Sales of Tea by Subsector: Value 2002-2007
Table 45 Sales of Tea by Subsector: % Volume Growth 2002-2007
Table 46 Sales of Tea by Subsector: % Value Growth 2002-2007
Table 47 Tea Company Shares 2003-2007
Table 48 Tea Brand Shares 2004-2007
Table 49 Forecast Sales of Tea by Subsector: Volume 2007-2012
Table 50 Forecast Sales of Tea by Subsector: Value 2007-2012
Table 51 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
Table 52 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
OTHER HOT DRINKS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Other Hot Drinks by Subsector: Volume 2002-2007
Table 54 Sales of Other Hot Drinks by Subsector: Value 2002-2007
Table 55 Sales of Other Hot Drinks by Subsector: % Volume Growth 2002-2007
Table 56 Sales of Other Hot Drinks by Subsector: % Value Growth 2002-2007
Table 57 Other Hot Drinks Company Shares 2003-2007
Table 58 Other Hot Drinks Brand Shares 2004-2007
Table 59 Forecast Sales of Other Hot Drinks by Subsector: Volume 2007-2012
Table 60 Forecast Sales of Other Hot Drinks by Subsector: Value 2007-2012
Table 61 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2007-2012
Table 62 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2007-2012