Hot Drinks in France
Euromonitor International's Hot Drinks in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 119 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Hot drinks a mature market
In 2008 hot drinks performed better than the review period average. The market saw its value sales increase in the off-trade channel. Thanks to the development of ethical and healthy hot drinks, manufacturers provided added-value products and attracted consumer attention. Players expanded their consumer base by launching hot drinks targeted at children and women. As a result, volume sales increased slightly.
Impact of the health trend
The health trend impacted different categories. Manufacturers developed products for various consumption occasions during the day. Coffee with a low caffeine content was positioned for consumption in the afternoon and the evening, while tea with guarana was positioned as providing an energy boost. Depending on their health properties, hot drinks were targeted at different types of consumers. Vanilla and chocolate-flavoured chicory drinks were targeted at both women and children while herbal teas based on vanilla and strawberry were targeted at children.
Dominance of multinational companies
The hot drinks market continued to be dominated by international companies. Thanks to significant R&D divisions, international players like Douwe Egberts France SA introduced new technological concepts like coffee nuggets instead of ground coffee under L’Or Pépites d’Arôme Intense. Domestic companies like Kawa SARL and Pagès SAS were more active in niche categories, notably ethical products like fairtrade or organic hot drinks. These domestic manufacturers are the main suppliers of private label products for retailers. As a result, all grocery stores, including discounters, have developed their ranges of ethical hot drinks in order to challenge branded products. Less expensive than brands, private label products appeal to both consumer consciousness with regard to sustainable goods and declining purchasing power.
More branded products available in discounters
The off-trade was the main distribution channel for hot drinks. Branded products are now available in discounters like Lidl, which was not the case during the review period. As a result, discounters are putting pressure on supermarkets/hypermarkets in terms of prices. However, supermarkets/hypermarkets remained the main grocery outlets, offering a larger assortment of hot drinks and coffee machines than during the previous period. On the other hand, independent coffee and tea specialist stores offer a smaller range of products but higher-quality products than supermarkets/hypermarkets. Thanks to their expertise, independent retailers are able to advise consumers. A real coffee culture could emerge in France thanks to theses independent specialists.
Limited growth over the forecast period
Over the forecast period hot drinks volume sales are likely to remain stable while value sales growth should sustain in comparison with the review period. Polarisation of the sector may well be seen in the future. Due to the economic crisis, economy products could be developed by manufacturers in order to attract consumers with low purchasing power. On the other hand, some consumers are likely to tend towards value-for-money products. They could opt for premium hot drinks if such products have a real added value such as health benefits.
Table of contents
HOT DRINKS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Hot drinks a mature market
Impact of the health trend
Dominance of multinational companies
More branded products available in discounters
Limited growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
French people and the coffee experience
The need for healthy hot drinks
Origin and guarantee of quality
Demand for ethical hot drinks
Expensive hot drinks
APPENDIX
Published Data Comparisons
Production/import/export Data
Table 1 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2001-2007
DEFINITIONS
Summary 1 Research Sources
MARKET DATA
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 3 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 7 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 9 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 11 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Hot Drinks Company Shares by Value 2004-2008
Table 13 Hot Drinks Brand Shares by Value 2005-2008
Table 14 Penetration of Private Label by Sector 2004-2008
Table 15 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 16 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 18 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 22 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 24 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 26 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
LOCAL COMPANY PROFILES - FRANCE
CIE MéDITERRANéENNE DES CAFéS MALONGO - HOT DRINKS - FRANCE
Summary 2 Cie Méditerranéenne des Cafés Malongo: Key Facts
Summary 3 Cie Méditerranéenne des Cafés Malongo: Operational Indicators 2005-2007
Summary 4 Cie Méditerranéenne des Cafés Malongo: Production Statistics 2008
Summary 5 Cie Méditerranéenne des Cafés Malongo: Competitive Position 2008
CIE MéDITERRANéENNE DES CAFéS MALONGO - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Cie Méditerranéenne des Cafés Malongo: Key Facts
Summary 7 Cie Méditerranéenne des Cafés Malongo: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 8 Cie Méditerranéenne des Cafés Malongo: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Cie Méditerranéenne des Cafés Malongo: Competitive Position 2008
DOUWE EGBERTS FRANCE SA - HOT DRINKS - FRANCE
Summary 10 Douwe Egberts France SA: Key Facts
Summary 11 Douwe Egberts France SA: Production Statistics 2008
Summary 12 Douwe Egberts France SA: Competitive Position 2008
DOUWE EGBERTS FRANCE SA - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Douwe Egberts France SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 14 Douwe Egberts France SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 15 Douwe Egberts France SA: Competitive Position 2008
KAWA SARL - HOT DRINKS - FRANCE
Summary 16 Kawa SARL: Key Facts
Summary 17 Kawa SARL: Operational Indicators 2005-2007
KAWA SARL - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Kawa SARL: Key Facts
Summary 19 Kawa SARL: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KRAFT FOODS FRANCE SA - HOT DRINKS - FRANCE
Summary 20 Kraft Foods France SA: Key Facts
Summary 21 Kraft Foods France SA: Operational Indicators 2005-2007
Summary 22 Kraft Foods France SA: Production Statistics 2008
Summary 23 Kraft Foods France SA: Competitive Position 2008
KRAFT FOODS FRANCE SA - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Kraft Foods France SA: Key Facts
Summary 25 Kraft Foods France SA: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 26 Kraft Foods France SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 27 Kraft Foods France SA: Competitive Position 2008
LEROUX SAS - HOT DRINKS - FRANCE
Summary 28 Leroux SAS: Key Facts
Summary 29 Leroux SAS: Operational Indicators 2005-2007
Summary 30 Leroux SAS: Production Statistics 2008
Summary 31 Leroux SAS: Competitive Position 2008
LEROUX SAS - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Leroux SAS: Key Facts
Summary 33 Leroux SAS: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 34 Leroux SAS: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 35 Leroux SAS: Competitive Position 2008
LOBODIS SAS - HOT DRINKS - FRANCE
Summary 36 Lobodis SAS: Key Facts
Summary 37 Lobodis SAS: Operational Indicators 2005-2008
Summary 38 Lobodis SAS: Production Statistics 2008
LOBODIS SAS - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 39 Lobodis SAS: Key Facts
Summary 40 Lobodis SAS: Operational Indicators 2005-2008
COMPANY BACKGROUND
PRODUCTION
Summary 41 Lobodis SAS: Production Statistics 2008
COMPETITIVE POSITIONING
NESTLé FRANCE SA - HOT DRINKS - FRANCE
Summary 42 Nestlé France SA: Key Facts
Summary 43 Nestlé France SA: Operational Indicators 2005-2007
Summary 44 Nestlé France SA: Production Statistics 2008
Summary 45 Nestlé France SA: Competitive Position 2008
NESTLé FRANCE SA - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 46 Nestlé France SA: Key Facts
Summary 47 Nestlé France SA: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 48 Nestlé France SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 49 Nestlé France SA: Competitive Position 2008
UNILEVER FRANCE SA - HOT DRINKS - FRANCE
Summary 50 Unilever France SA: Key Facts
Summary 51 Unilever France SA: Operational Indicators 2005-2007
Summary 52 Unilever France SA: Production Statistics 2008
Summary 53 Unilever France SA: Competitive Position 2008
UNILEVER FRANCE SA - HOT DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 54 Unilever France SA: Key Facts
Summary 55 Unilever France SA: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 56 Unilever France SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 57 Unilever France SA: Competitive Position 2008
COFFEE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Coffee Machine Sales: 2002-2007
Table 28 Instant Coffee by Speciality Type 2004-2008
Table 29 Instant Coffee (total) - Off-trade Value 2004-2008
Table 30 Retail Sales of Coffee by Type: Volume 2003-2008
Table 31 Retail Sales of Coffee by Type: Value 2003-2008
Table 32 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 33 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 34 Standard Vs Coffee Pods 2004-2008
Table 35 Coffee Company Shares 2004-2008
Table 36 Coffee Brand Shares 2005-2008
Table 37 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 39 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 40 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 42 Other Tea by Type: % Off-trade Volume 2005-2008
Table 43 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 44 Retail Sales of Tea by Subsector: Value 2003-2008
Table 45 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 46 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 47 Tea Company Shares 2004-2008
Table 48 Tea Brand Shares 2005-2008
Table 49 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 50 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 51 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 52 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 54 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 55 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 56 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 57 Other Hot Drinks Company Shares 2004-2008
Table 58 Other Hot Drinks Brand Shares 2005-2008
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 62 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013