Hot Drinks in Georgia
Euromonitor International's Hot Drinks in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 13 | Publication date: Feb 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Consumption of coffee reaches new heights
Consistent growth in sales of coffee – both fresh and instant – over the review period saw per capita consumption reach 1kg by 2005. This is expected to increase yearly, with increasing interest also being shown in other hot drinks. Price pressure is an important issue, which needs to be considered, as low price and poor quality imported coffee threatens to flood the market.
Local tea manufacturing in deep crisis
Only a decade or two ago, Georgia supplied the whole of the former Soviet Union and beyond with tea. With the disintegration of the USSR and breakdowns in economic relations, old commodity markets were lost, and new ones have not been found. As a result, the manufacturing of Georgian tea fell over the review period and the extensive expansion of inexpensive imported teas occurred. During the review period, foreign manufacturers dominated retail value sales of tea in Georgia. On the other hand, there are short-and-long-term opportunities for domestic tea manufacturers to market tea both in Georgia and for export.
Revival of traditional tea and coffee houses
During Soviet times and before, specialist tea and coffee houses were very popular in Georgia. This tradition ended with the economic crisis of the 1990s – but they are now in a state of revival. A distinctive feature of the final two years of the review period was the re-emergence of the numerous specialist tea and coffee cafés, called Houses of Tea and Coffee. They offer a wide choice of tea and coffee to customers. This includes traditional, black standard tea, a wide choice of green tea, fruit/herbal tea in a variety of flavours, and fresh and instant coffee. These businesses have rapidly become more and more popular, and are expected to expand throughout Georgia as private businesses and networks.
Other hot drinks shows the fastest development in 2005
Other hot drinks was the most dynamic performer in terms of retail volume and current value sales growth in 2005 and over the review period as a whole. Growth was mainly driven by chocolate-based flavoured powder drinks, which dominated the sector. Although the sector saw the highest growth in 2005 this was largely due to its small size in comparison to tea and coffee. Other hot drinks is therefore less mature and has more room to develop in the Georgian market, particularly with new product introductions during the review period.
Table of contents
HOT DRINKS IN GEORGIA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
2.1 Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile: Kanti Ltd
2.4 Leading Company Profile: Megako Ltd
2.5 New Product Launches
Summary 1 Major New Product Launches 2004-2005
2.6 Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
2.7 Retailer Activity and Private Label Trends
2.8 Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
3. DEFINITIONS