Hot Drinks in Guatemala
Euromonitor International's Hot Drinks in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 12 | Publication date: Jan 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Back on track
Following the devastating effects of the 2002 coffee crisis, which drove down coffee prices, coffee producers in Guatemala are recovering well. Overall, hot drinks posted reasonable growth for the second consecutive year in 2005, and it is expected to continue to perform well during the forecast period.
Increased investments in coffee were pivotal in boosting overall production and raising product quality between 2003 and 2005. Coffee plantations relocated to higher altitudes, producing a much stronger aroma and taste, and started focusing on high value products like organic coffee. In 2005, coffee production was hampered by natural disasters.
Anacafé promotes domestic products
Recent actions taken by trade associations such as the National Coffee Association, Anacafé, have been crucial in driving domestic sales. With the help of hot drinks manufacturers and retailers, the National Coffee Association has managed to encourage Guatemalan consumers to buy domestic coffee. In 2003 national campaigns were launched, boosting overall consumption by creating a “coffee culture” among Guatemalan consumers and enhancing the quality of domestic products.
Café Rey loses share to local manufacturers
Café Rey continued leading coffee sales in Guatemala in 2005. Nevertheless, it consistently lost volume and value share over the review period. The positive performance of other local manufacturers was prompted by increased governmental actions to promote the consumption of national coffee throughout the country.
Foodservice sales growing
Despite the perceived lack of a “coffee culture”, the overall performance of foodservice establishments in Guatemala proved the opposite over the review period. In addition to inviting consumers to try new hot drinks, the strong performance achieved by the on-trade channel was key in stimulating the consumption of gourmet coffee throughout the country.
Healthier products ahead
Strong demand for healthier products is expected over the forecast period as consumers become increasingly health conscious. In general, it is likely to drive tea sales. Hence, industry analysts expect greater dynamism within tea, particularly in terms of new product development. Although coffee and other hot drinks manufacturers do not have many options, they should still benefit from this trend by launching decaffeinated varieties or light/diet varieties with added vitamins.
Table of contents
HOT DRINKS IN GUATEMALA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
2.1 Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile: Café Rey
2.4 New Product Launches
Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
2.6 Retailer Activity and Private Label Trends
2.7 Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
3. DEFINITIONS