Hot Drinks in Hong Kong, China
Euromonitor International's Hot Drinks in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 47 | Publication date: Jul 2006
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- Get insight into trends in market performance
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Executive summary
Strong performance in hot drinks market
In 2005, the hot drinks market in Hong Kong experienced volume and value growth of 3%. In the same year, all sectors experienced positive volume and value growth. Instant coffee, green tea and malt-based hot drinks saw the largest volume growth. The increasing popularity of instant coffee was signified by its 5% volume growth and 4% value growth in 2005. Mature categories like black standard tea and malt-based hot drinks also saw healthy growth.
Price increases in some categories due to economic recovery
In 2005, the economic recovery following the outbreak of SARS continued, with inflation recorded after a phrase of deflation. Hot drinks prices reflected this as growth in unit prices occurred, except in categories where competition is intense, such as instant standard coffee. Here, price promotions are typically offered in order to boost volume sales. In the market as a whole, the introduction of health and wellness-related products helped to drive up unit prices in some categories in 2005.
Health and wellness key to the development of new products
During the review period, companies expanded their product lines by incorporating healthy ingredients into their existing products. These products were well received because of the increase in health awareness amongst consumers in Hong Kong, following the SARS outbreak. Consequently, brand shares were drawn from existing products, which had been modified to satisfy consumer demand for health and wellness products.
Instant coffee remains popular due to 3-in-1 products
Instant coffee is the largest subsector in coffee. In 2005, it grew by 5% in volume and 4% in value. The availability of a wide range of instant speciality coffee blends and flavours like mocha, latte and colombia draws consumers of a more selective palate to instant coffee. New coffee drinkers are also attracted because of the variety and the convenience provided by the 3-in-1 format.
Foreign companies dominant
In 2005, foreign companies held large shares in the hot drinks market. This was especially the case in other hot drinks where the three major brands – Ovaltine, Horlicks and Milo – are owned by subsidiaries of multinational companies. Domestic players only hold shares through their established and distinguished image in coffee and tea. Domestic players are renowned for specialising in Chinese tea, Hong Kong style coffee and tea, and instant tea. Top local players include Luk Yu Tea House Ltd and Tsit Wing Coffee Co Ltd.
Table of contents
HOT DRINKS IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
HOT DRINKS SALES
Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
Retailer Activity and Private Label Trends
Table 9 Penetration of Private Label by Sector 2001-2005
Forecast Market Performance
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 13 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - HONG KONG, CHINA
KRAFT FOODS LTD (ASIA) - HOT DRINKS - HONG KONG, CHINA
COMPANY BACKGROUND
NESTLé HONG KONG LTD - HOT DRINKS - HONG KONG, CHINA
COMPANY BACKGROUND
TSIT WING COFFEE CO LTD - HOT DRINKS - HONG KONG, CHINA
COMPANY BACKGROUND
Summary 1 Summary - Tsit Wing Coffee Co Ltd Operational Indicators 2004
UNILEVER HONG KONG LTD - HOT DRINKS - HONG KONG, CHINA
COMPANY BACKGROUND
COFFEE IN HONG KONG, CHINA
SECTOR PERFORMANCE
2005 Headlines
High growth due to popular coffee drinking culture
Instant standard coffee sees highest growth due to popularity of 3-in-1 products
Volume growth exceeds value growth due to competition
Nestlé Hong Kong Ltd remains dominant with Nescafé
Other players try to break Nestlé Hong Kong's stronghold by launching new products
Foodservice distribution
Forecast performance
Table 14 Retail Sales of Coffee by Type: Volume 2000-2005
Table 15 Retail Sales of Coffee by Type: Value 2000-2005
Table 16 Retail Sales of Coffee by Type: % Volume Growth 2000-2005
Table 17 Retail Sales of Coffee by Type: % Value Growth 2000-2005
Table 18 Coffee Company Shares 2001-2005
Table 19 Coffee Brand Shares 2002-2005
Summary 2 Summary - Coffee: New Product Launches 2004-2005
Table 20 Forecast Retail Sales of Coffee by Type: Volume 2005-2010
Table 21 Forecast Retail Sales of Coffee by Type: Value 2005-2010
Table 22 Forecast Retail Sales of Coffee by Type: % Volume Growth 2005-2010
Table 23 Forecast Retail Sales of Coffee by Type: % Value Growth 2005-2010
TEA IN HONG KONG, CHINA
SECTOR PERFORMANCE
2005 Headlines
Tea sales recover
Good news and bad news
Green tea and fruit/herbal tea experience high growth due to product innovation
Competition drives down unit prices
Unilever Hong Kong leads
Forecast performance
Table 24 Retail Sales of Tea by Subsector: Volume 2000-2005
Table 25 Retail Sales of Tea by Subsector: Value 2000-2005
Table 26 Retail Sales of Tea by Subsector: % Volume Growth 2000-2005
Table 27 Retail Sales of Tea by Subsector: % Value Growth 2000-2005
Table 28 Tea Company Shares 2001-2005
Table 29 Tea Brand Shares 2002-2005
Summary 3 Summary - Tea: New Product Launches 2004-2005
Table 30 Forecast Retail Sales of Tea by Subsector: Volume 2005-2010
Table 31 Forecast Retail Sales of Tea by Subsector: Value 2005-2010
Table 32 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2005-2010
Table 33 Forecast Retail Sales of Tea by Subsector: % Value Growth 2005-2010
OTHER HOT DRINKS IN HONG KONG, CHINA
SECTOR PERFORMANCE
2005 Headlines
Sales volume highest in market
Health and wellness products boost sales
Malt-based hot drinks dominant
Stable unit prices
Nestlé Hong Kong Ltd is the dominant player
Forecast performance
Table 34 Retail Sales of Other Hot Drinks by Subsector: Volume 2000-2005
Table 35 Retail Sales of Other Hot Drinks by Subsector: Value 2000-2005
Table 36 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2000-2005
Table 37 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2000-2005
Table 38 Other Hot Drinks Company Shares 2001-2005
Table 39 Other Hot Drinks Brand Shares 2002-2005
Summary 4 Summary - Other Hot Drinks: New Product Launches 2004
Table 40 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2005-2010
Table 41 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2005-2010
Table 42 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2005-2010
Table 43 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2005-2010