Hot Drinks in Hong Kong, China
Euromonitor International's Hot Drinks in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 70 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Hot drinks growth remains strong
In 2008 hot drinks off-trade volume growth was higher than the review period CAGR. The coffee and tea drinking culture is growing in Hong Kong as media stories abound concerning the fact that decaffeinated coffee and tea may help people to lose weight or reduce their risk of developing cancer. Wholesalers and retailers are continuously introducing new flavours to provide consumers with a wider variety of options and stimulate market growth.
Food safety issues
The melamine scandal in 2008 brought home to many Hong Kong consumers the importance of food safety. The melamine scandal had an impact on hot drinks sales in 2008, with products like instant tea posting a decline in off-trade volume sales. Consumers are becoming more conscious about the ingredients used by manufacturers as a result of the rising number of food recalls towards the end of review period. Manufacturers will, therefore, have to assure consumers that their food or drink products are safe to consume.
Nestlé Hong Kong Ltd continues to lead
Nestlé Hong Kong Ltd continued to lead hot drinks in Hong Kong in terms of value share in 2008, followed by Kraft Foods Ltd and Unilever Hong Kong Ltd. Multinationals continue to dominate hot drinks as their products, such as Nescafé, Maxwell House and Ovaltine, have strong brand equity and are well known to Hong Kong’s consumers.
New business concept of “one-stop” retailing
The globally rising cost of coffee beans and tea leaves has posed a further threat to hot drinks. Companies are seeking ways to confront the rising cost of raw materials by streamlining their production and distribution operations. More companies are providing a “one-stop” concept by offering import, export, consultation and distribution of a range of products such as different kinds of coffee and coffee accessories, as well as tea leaves, in order to streamline the production to distribution process to achieve maximum savings on overheads and maximise profits.
Hot drinks growth set to slow
Due to global warming, the growth of hot drinks is likely to slow in retail volume terms over the forecast period due to an expected drop in demand for tea and coffee in particular, as coffee and tea companies are expecting a rise in prices over the forecast period. As prices of raw materials will rise, some consumers might switch to other soft drinks, which can be cheaper. The rising popularity of soft drinks such as Asian speciality drinks and juices will also threaten the growth of hot drinks as many consumers are buying these soft drinks for their purported health benefits.
Table of contents
HOT DRINKS IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Hot drinks growth remains strong
Food safety issues
Nestlé Hong Kong Ltd continues to lead
New business concept of “one-stop” retailing
Hot drinks growth set to slow
KEY TRENDS AND DEVELOPMENTS
Melamine scandal makes consumers more conscious
Weather in Hong Kong affects on-trade sales of hot drinks
Rising inflation in Hong Kong
New product trend focusing on health and wellness
More free hot drinks tastings in supermarkets
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
BIRMINGHAM FOOD PRODUCTS LTD - HOT DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Birmingham Food Products Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Birmingham Food Products Ltd: Competitive Position 2008
KAMPERY DEVELOPMENT LTD - HOT DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Kampery Development Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Kampery Development Ltd: Competitive Position 2008
MULTIPAK LTD - HOT DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Multipak Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Multipak Ltd: Competitive Position 2008
TSIT WING COFFEE CO LTD - HOT DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tsit Wing Coffee Co Ltd: Key Facts
Summary 9 Tsit Wing Coffee Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Tsit Wing Coffee Co Ltd: Competitive Position 2008
COFFEE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Coffee Machine Sales: 2002-2006
Table 27 Instant Coffee by Speciality Type 2004-2008
Table 28 Retail Sales of Coffee by Type: Volume 2003-2008
Table 29 Retail Sales of Coffee by Type: Value 2003-2008
Table 30 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 31 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 32 Standard Vs Coffee Pods 2004-2008
Table 33 Coffee Company Shares 2004-2008
Table 34 Coffee Brand Shares 2005-2008
Table 35 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 36 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 40 Other Tea by Type: % Off-trade Volume 2005-2008
Table 41 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 42 Retail Sales of Tea by Subsector: Value 2003-2008
Table 43 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 44 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 45 Tea Company Shares 2004-2008
Table 46 Tea Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 48 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 49 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 50 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 53 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 54 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 55 Other Hot Drinks Company Shares 2004-2008
Table 56 Other Hot Drinks Brand Shares 2005-2008
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013