Hot Drinks in Hungary
Euromonitor International's Hot Drinks in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 64 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Stagnant volumes and rising prices result in moderate value growth
2008 saw yet another year of value growth for the hot drinks market in Hungary. As in previous years of the review period volume growth was generally a lot slower than the value sales increases across most categories, with prices showing rises above the inflation rate.
Health awareness and convenience drive further shifts in the marketplace
Although total volumes for the hot drinks market were generally not much better than stagnant, a number of categories produced dynamic growth in both volume and value terms. Thanks to their claimed health benefits, fruit and green teas outpaced traditional black teas, while 2-in-1 and 3-in-1 instant coffee premixes became ever more popular.
Multinationals hold on to their lead through product development
Multinational producers kept their dominance on the market across all categories. Most of them invested heavily in product development and thus they were the major force behind the dynamic growth in the categories that saw the biggest gains in 2008. Local producers also launched a number of new products but could not compete in terms of marketing and media spend.
Super-/hypermarkets less dominant than in other food and drink categories
Coffee sales are traditionally less concentrated around super- and hypermarkets than most of the other food and drink categories. Discounters also play a major role in distribution as well as small chained convenience stores. Vending remains marginal, while the number of specialised coffee shops (cafés) has grown significantly both through the expansion of international chains and the opening of small independent cafés.
Further growth is expected through the expansion of new categories
Further value growth is expected in coffee over the forecast period, although it will be slower than the growth recorded in volume terms in 2008. Unit prices will continue to increase, while volume will not grow significantly due to the fact that disposable incomes will decrease in the first few years of the forecast period. However, some of the new categories such as instant premixes or coffee pods are likely to register volume growth as well as a more moderate increase in price.
Table of contents
HOT DRINKS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Stagnant volumes and rising prices result in moderate value growth
Health awareness and convenience drive further shifts in the marketplace
Multinationals hold on to their lead through product development
Super-/hypermarkets less dominant than in other food and drink categories
Further growth is expected through the expansion of new categories
KEY TRENDS AND DEVELOPMENTS
Government restrictions and crisis are yet to affect the category
Fair trade arrives in Hungary
Instant coffee – an instant hit
Herbal and green tea growth is fuelled by increased penetration
Tea producers aim to boost summer consumption
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BIOPONT KFT - HOT DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Biopont Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HERBáRIA RT - HOT DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Herbária Rt: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Herbária Rt: Competitive Position 2008
MULTI-CIKORIA KFT - HOT DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Multi-Cikoria Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Multi-Cikoria Kft: Competitive Position 2008
COFFEE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Coffee Machine Sales: 2002-2007
Table 27 Retail Sales of Coffee by Type: Volume 2003-2008
Table 28 Retail Sales of Coffee by Type: Value 2003-2008
Table 29 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 30 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 31 Standard Vs Coffee Pods 2004-2008
Table 32 Coffee Company Shares 2004-2008
Table 33 Coffee Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 35 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 36 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 39 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 40 Retail Sales of Tea by Subsector: Value 2003-2008
Table 41 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 42 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 43 Tea Company Shares 2004-2008
Table 44 Tea Brand Shares 2005-2008
Table 45 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 46 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 47 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 48 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 50 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 51 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 53 Other Hot Drinks Company Shares 2004-2008
Table 54 Other Hot Drinks Brand Shares 2005-2008
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013