Hot Drinks in Ireland
Euromonitor International's Hot Drinks in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 63 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Speciality drinks flourish whilst standard formats decline
Increasingly affluent and sophisticated Irish consumers are more often opting for speciality and premium options across all categories. Standard black tea and instant coffee offerings are faltering as consumers instead opt for green tea and fruit/herbal tea, fresh coffee and speciality instant products that allow them to recreate the café experience at home. Consumers are excited by the range of innovation and new products coming onto the market as manufacturers aim to keep up with evolving consumer palates, while instant standard coffee and tea bags black standard recorded some of the weakest growth over the review period. Nonetheless, standard formats still represent the bulk of volume sales in coffee and tea.
Contradictory trends for indulgence and health lure Irish consumers
The two dominant trends characterising the Irish hot drinks industry over the review period have concerned the consumers’ desire for indulgence and growing health considerations. This became more apparent in 2008 as fruit/herbal tea which claims to have particular health promoting or mood enhancing properties far outperformed standard black options. Moreover, coffee formats that offer consumers a treat have driven this hot drinks category in the on-trade and off-trade channels. These opposing inclinations have particularly affected the other hot drinks category which has struggled to position itself in the industry as a whole. This has brought about some differentiation internally as chocolate-based flavoured powder drinks sought to establish a premium indulgence positioning, whilst malt-based hot drinks wavered in performance as these products fought to assert themselves as healthy options.
The Irish continue to cherish local brands
Irish brands have continued to perform well across much of the industry and Irish consumers continue to favour home-grown products. Although Lyons maintained its leading position in tea, Barry’s Tea continued to perform well and Bewley’s is making more of a mark in both tea and coffee. In the on-trade channel, as part of the developing café culture in the country, the Irish-owned coffee shop chain, Insomnia Coffee Co is expanding its network of cafés while Java Republic Roasting Co is set for significant expansion with the launch of Carbon Neutral Roastery and Café.
Further specialisation expected to characterise forecast performance
The main driver of hot drinks in Ireland is expected to be increasing specialisation, which will provide a greater array coffee formats for more sophisticated and informed consumers and further fruit/herb combinations in speciality tea categories, which promise additional or greater health benefits. Manufacturers of instant speciality coffee products will increasingly look beyond cappuccino offerings to mocha and latte formats as Irish consumers embrace experimentation when selecting their daily cup. Sales growth is also expected in the underdeveloped coffee pod category as consumers’ tastes become more sophisticated and they demand a better quality cup with the convenience of being brewed at home.
Table of contents
HOT DRINKS IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Speciality drinks flourish whilst standard formats decline
Contradictory trends for indulgence and health lure Irish consumers
The Irish continue to cherish local brands
Further specialisation expected to characterise forecast performance
KEY TRENDS AND DEVELOPMENTS
Developing urban café culture brings healthy growth to speciality coffee
Desire for indulgence drives premium products
Health considerations buoy hot drinks in Ireland
Ethical consumerism in Ireland
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
BARRY'S TEA LTD - HOT DRINKS - IRELAND
BARRY'S TEA LTD
Strategic Direction
Key Facts
Summary 2 Barry’s Tea Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Barry’s Tea Ltd: Competitive Position 2008
CAFéDIRECT LTD - HOT DRINKS - IRELAND
CAFÉDIRECT LTD
Strategic Direction
Key Facts
Summary 4 CaféDirect Ltd: Key Facts
Company Background
Production
Competitive Positioning
CAMPBELL BEWLEY GROUP LTD - HOT DRINKS - IRELAND
CAMPBELL BEWLEY GROUP LTD
Strategic Direction
KEY FACTS
Summary 5 Campbell Bewley Group Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Campbell Bewley Group Ltd: Competitive Position 2008
INSOMNIA COFFEE CO - HOT DRINKS - IRELAND
INSOMNIA COFFEE CO
Strategic Direction
KEY FACTS
Summary 7 Insomnia Coffee Co: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ROBERT ROBERTS LTD - HOT DRINKS - IRELAND
ROBERT ROBERTS LTD
Strategic Direction
KEY FACTS
Summary 8 Robert Roberts Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Robert Roberts Ltd: Competitive Position 2008
COFFEE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Coffee Machine Sales: 2002-2007
Table 26 Instant Coffee by Speciality Type 2004-2008
Table 27 Retail Sales of Coffee by Type: Volume 2003-2008
Table 28 Retail Sales of Coffee by Type: Value 2003-2008
Table 29 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 30 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 31 Standard Vs Coffee Pods 2004-2008
Table 32 Coffee Company Shares 2004-2008
Table 33 Coffee Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 35 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 36 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Fruit/Herbal Tea by Type: % Off-Trade Volume 2005-2008
Table 39 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 40 Retail Sales of Tea by Subsector: Value 2003-2008
Table 41 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 42 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 43 Tea Company Shares 2004-2008
Table 44 Tea Brand Shares 2005-2008
Table 45 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 46 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 47 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 48 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 50 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 51 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 53 Other Hot Drinks Company Shares 2004-2008
Table 54 Other Hot Drinks Brand Shares 2005-2008