Hot Drinks in Latvia
Euromonitor International's Hot Drinks in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Volume sales of hot drinks declined in 2007
Volume sales of coffee and tea, two main categories within hot drinks, decreased slightly in 2007. However, sales of other hot drinks increased.
Growing inflation lowers hot drinks consumption
The decrease in consumption of tea and coffee could be explained by price increases in 2007. Moreover, according to the trade interviews with major hot drinks producers, prices will continue rising during the forecast period, with the soonest increases potentially beginning in early 2008. In Latvia, hot drinks is highly dependent on foreign resources, whose prices went up due to weather conditions in 2006 that affected production of tea and coffee.
Competition in hot drinks is becoming tighter
The competition among existing firms and brands is growing. New brands are being introduced in hot drinks, many by foreign companies. Coffee brands like Cellini (from Italy) and Gevalia (Sweden) and tea brands such as Damman (France) and Curtis (Russia) have been introduced in Latvia.
On-trade sales are increasing
The on-trade distribution channel is growing more and more popular in Latvia. Despite the fact that hot drinks consumption will decrease in general in the forecast period, on-trade volume sales are expected to increase. This trend could be mainly explained by the popularity of tea houses, Middle Eastern type of cafes with water pipes and chained coffee shops. Such places are popular among both younger and older people. However, off-trade volume sales are expected to decrease during the forecast period, mainly due to strong price increases.
Negative volume sales performance forecasted for hot drinks
Sales of hot drinks during the forecast period are expected to decrease in general mainly due to declines in tea and coffee. The biggest negative performance is expected in volume sales as people will tend to buy cheaper and less hot drinks products. Such declines are explained by the difficult economic situation in Latvia and hot drinks market saturation. The value sales will not be too positive either, as due to high inflation, people tend to spend less money on goods as their purchasing power declines.
Table of contents
HOT DRINKS IN LATVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Volume sales of hot drinks declined in 2007
Growing inflation lowers hot drinks consumption
Competition in hot drinks is becoming tighter
On-trade sales are increasing
Negative volume sales performance forecasted for hot drinks
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Hot Drinks Company Shares by Value 2003-2007
Table 12 Hot Drinks Brand Shares by Value 2004-2007
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Sales of Coffee by Type: Volume 2002-2007
Table 26 Sales of Coffee by Type: Value 2002-2007
Table 27 Sales of Coffee by Type: % Volume Growth 2002-2007
Table 28 Sales of Coffee by Type: % Value Growth 2002-2007
Table 29 Coffee Company Shares 2003-2007
Table 30 Coffee Brand Shares 2004-2007
Table 31 Foodservice Sales of Coffee by Distribution Format 2002/2007
Table 32 Forecast Sales of Coffee by Type: Volume 2007-2012
Table 33 Forecast Sales of Coffee by Type: Value 2007-2012
Table 34 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012
Table 35 Forecast Sales of Coffee by Type: % Value Growth 2007-2012
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Tea by Subsector: Volume 2002-2007
Table 37 Sales of Tea by Subsector: Value 2002-2007
Table 38 Sales of Tea by Subsector: % Volume Growth 2002-2007
Table 39 Sales of Tea by Subsector: % Value Growth 2002-2007
Table 40 Tea Company Shares 2003-2007
Table 41 Tea Brand Shares 2004-2007
Table 42 Forecast Sales of Tea by Subsector: Volume 2007-2012
Table 43 Forecast Sales of Tea by Subsector: Value 2007-2012
Table 44 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
Table 45 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Sales of Other Hot Drinks by Subsector: Volume 2002-2007
Table 47 Sales of Other Hot Drinks by Subsector: Value 2002-2007
Table 48 Sales of Other Hot Drinks by Subsector: % Volume Growth 2002-2007
Table 49 Sales of Other Hot Drinks by Subsector: % Value Growth 2002-2007
Table 50 Other Hot Drinks Company Shares 2003-2007
Table 51 Other Hot Drinks Brand Shares 2004-2007
Table 52 Forecast Sales of Other Hot Drinks by Subsector: Volume 2007-2012
Table 53 Forecast Sales of Other Hot Drinks by Subsector: Value 2007-2012
Table 54 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2007-2012
Table 55 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2007-2012
LIEPAJAS KAFIJAS FABRIKA
Strategic Direction
Key Facts
Summary 2 Liepajas Kafijas Fabrika: Key Facts
Summary 3 Liepajas Kafijas Fabrika: Operational Indicators
Company Background
Production
Summary 4 Liepajas Kafijas Fabrika: Production Statistics 2007
Competitive Positioning
Summary 5 Liepajas Kafijas Fabrika: Competitive Position 2007
INTEKA SIA
Strategic Direction
Key Facts
Summary 6 Inteka SIA: Key Facts
Summary 7 Inteka SIA: Operational Indicators
Production
Summary 8 Inteka SIA: Production Statistics 2007
Competitive Positioning
Summary 9 Inteka SIA: Competitive Position 2007