Hot Drinks in Lithuania
Euromonitor International's Hot Drinks in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 12 | Publication date: Aug 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Continued improvement in 2005
Volume sales of hot drinks in Lithuania rose at a healthy rate during the review period, although value sales could have seen stronger growth. The falling cost of green coffee coupled with increasing competition from multinationals kept value growth lower than expected. Overall, in 2005, there was continuous strong demand for other hot drinks, ongoing growth in sales of coffee, combined with a small decline in tea volume sales, that resulted in sustainable volume and value growth of the sector overall.
Diversity drives coffee and tea’s performances
In terms of trends within coffee, the continuing success of instant coffee mixes was the most notable trend in 2005. These products are appearing in bigger packaging sizes as well as in new flavours, developments which are further boosting their popularity.
Within tea, the most notable trend in 2005 was the continuing success of more exotic options, such as flavoured green and black tea, and the popularity of more exotic flavour combinations within the fast growing fruit/herbal tea subsector.
Multinationals rule the market
The hot drinks industry remains highly concentrated. Tea was led by international companies like MFJ Group, Unilever Baltic LLC SIA and Presto Prekyba UAB throughout the review period. In coffee, the domestic company Vilniaus Pergale AB maintained its market position although international companies strengthened their shares and challenged domestic players. Other hot drinks remained under the control of Saldva UAB and Krüger GmbH & Co KG.
Table of contents
HOT DRINKS IN LITHUANIA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
2.1 Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile: Kraft Foods Lietuva AB
2.4 Leading Company Profile: Vilniaus Pergale AB
2.5 New Product Launches
2.6 Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
2.7 Private Label Trends
2.8 Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
3. DEFINITIONS