Hot Drinks in Lithuania
Euromonitor International's Hot Drinks in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Further increase in the total volume consumption of hot drinks in 2008
Hot drinks in Lithuania performed well in terms of total volume sales in 2008 despite saturation, as the habits of consumers with regard to consumption of hot drinks continued to change under the influence of various trends. The retail current value growth of hot drinks was stronger than the retail volume growth in 2008 although it was slightly lower than the retail value CAGR over the review period, owing to downward pressure on pricing due to the worsening economic situation. The retail value growth of hot drinks in 2008 was also influenced by the global cost of raw materials, such as coffee and cocoa, which had a strong impact on final product pricing.
Busy lifestyles influence consumption habits of consumers
The lifestyles of many Lithuanians became increasingly hectic over the review period as a result of which many consumers had much less time to devote to domestic activities and this in turn led to increased demand for easy-to-prepare and convenient products. This trend had an impact on hot drinks, for example the range of products and demand for products in instant coffee increased while the retail volume growth of tea bags black standard was stronger than that of loose black standard tea, as this requires more time to prepare.
Multinationals remain in strong positions
Competition in hot drinks, particularly in tea and coffee, is intense, with multinational companies accounting for strong retail value shares owing to the strength of their brands and their long-standing presence in Lithuania. Their products are well known and well trusted among consumers. In order to maintain their value shares large multinational companies offer a wide assortment of products in various price segments, which are supported by consistent advertising campaigns. Nevertheless, domestic companies, such as Presto Prekyba UAB, also compete well by offering good-quality products.
Retail channel continues to dominate distribution of hot drinks
The retail channel continued to be the leading channel with regard to distribution of hot drinks in Lithuania in 2008. Supermarkets/hypermarkets continued to account for the largest retail volume share of hot drinks in 2008 as this channel is very popular among Lithuanian consumers and it offers a wide assortment of products at very competitive prices. Nevertheless, the foodservice volume growth of hot drinks was marginally stronger than the retail volume growth in 2008 owing to the rapid increase in the number of and popularity of coffee shops, which promote on-the-go consumption of hot drinks.
Hectic lifestyles and economic environment will impact hot drinks
The total volume growth of hot drinks is expected to be slightly slower over the forecast period than it was over the review period, as hot drinks is rather saturated. Nevertheless, total volume growth will remain positive as the increasingly hectic lifestyles of consumers are expected to boost demand for easy-to-prepare and convenient products. With regard to retail constant value growth, consumers are expected to seek low-cost and value-for-money products over the first half of the forecast period, owing to the economic situation. However, as the economy improves consumers are expected to opt for more expensive and better quality products, which in turn is expected to boost the retail constant value growth of hot drinks.
Table of contents
HOT DRINKS IN LITHUANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Further increase in the total volume consumption of hot drinks in 2008
Busy lifestyles influence consumption habits of consumers
Multinationals remain in strong positions
Retail channel continues to dominate distribution of hot drinks
Hectic lifestyles and economic environment will impact hot drinks
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 25 Coffee Company Shares 2004-2008
Table 26 Coffee Brand Shares 2005-2008
Table 27 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 28 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 29 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 30 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 31 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 32 Retail Sales of Tea by Subsector: Value 2003-2008
Table 33 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 34 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 35 Tea Company Shares 2004-2008
Table 36 Tea Brand Shares 2005-2008
Table 37 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 38 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 39 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 40 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 41 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 42 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 43 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 44 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 45 Other Hot Drinks Company Shares 2004-2008
Table 46 Other Hot Drinks Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 48 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 49 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 50 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
ACORUS CALAMUS UAB
Strategic Direction
KEY FACTS
Summary 2 Acorus Calamus UAB: Key Facts
Summary 3 Acorus Calamus UAB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Acorus Calamus UAB: Competitive Position 2008
KRAFT FOODS LIETUVA AB
Strategic Direction
KEY FACTS
Summary 5 Kraft Foods Lietuva AB: Key Facts
Summary 6 Kraft Foods Lietuva AB*: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Kraft Food Lietuva AB: Competitive Position 2008