Hot Drinks in Macedonia
Euromonitor International's Hot Drinks in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Constant consumption with rising prices increases value sales
Hot drinks are consumed in Macedonia throughout the year, coffee making up most sales whilst tea and other hot drinks are consumed more seasonally. Rising unit prices, influenced by the growth of coffee prices on the global market, boosted value sales during the review period, whilst volume growth was somewhat lower. High average unit prices could have a negative impact on long-term growth if the standard of living remains unchanged.
New packaging formats are intended to attract new consumers
Coffee products, in which fresh ground coffee accounts for most sales, are being presented in new packaging formats, with better designs and new mechanisms for opening and closing packages for reuse. Tea producers have introduced individually packaged tea bags inside the standard 30g carton box. Such new kinds of packaging are important for attracting new consumers.
Market leaders are consolidating position whilst offering mixed flavours
Domestic and regional producers, having lower product prices, account for a majority of sales in coffee and tea, whilst some multinationals have a strong presence in other hot drinks. The leading companies are increasing their shares by introducing new flavours in the stabilising hot drinks category.
On-trade develops faster but still has limited sales
The off-trade channel carries the majority of sales of hot drinks products in Macedonia. The strong growth of the on-trade channel is due to the high price differentiation between products in the off-trade and on-trade channels and increasing penetration of hot drinks brands in the on-trade channel. However, the stagnating standard of living sets limits to on-trade sales, and in addition, some types of hot drinks are not consumed throughout the year.
Volume growth in the future will lag behind value growth
Volume growth in the forecast period will not be as high as value growth. Even though unit prices are expected to increase, consumption should continue to grow steadily, especially for coffee, which not only dominates hot drinks but is also an important cultural element of Macedonian society. The increasing value sales should benefit the leading companies that have established brand recognition for their products.
Table of contents
HOT DRINKS IN MACEDONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Constant consumption with rising prices increases value sales
New packaging formats are intended to attract new consumers
Market leaders are consolidating position whilst offering mixed flavours
On-trade develops faster but still has limited sales
Volume growth in the future will lag behind value growth
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Hot Drinks Company Shares by Value 2003-2007
Table 12 Hot Drinks Brand Shares by Value 2004-2007
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Sales of Coffee by Type: Volume 2002-2007
Table 26 Sales of Coffee by Type: Value 2002-2007
Table 27 Sales of Coffee by Type: % Volume Growth 2002-2007
Table 28 Sales of Coffee by Type: % Value Growth 2002-2007
Table 29 Coffee Company Shares 2003-2007
Table 30 Coffee Brand Shares 2004-2007
Table 31 Foodservice Sales of Coffee by Distribution Format 2002/2007
Table 32 Forecast Sales of Coffee by Type: Volume 2007-2012
Table 33 Forecast Sales of Coffee by Type: Value 2007-2012
Table 34 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012
Table 35 Forecast Sales of Coffee by Type: % Value Growth 2007-2012
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Tea by Subsector: Volume 2002-2007
Table 37 Sales of Tea by Subsector: Value 2002-2007
Table 38 Sales of Tea by Subsector: % Volume Growth 2002-2007
Table 39 Sales of Tea by Subsector: % Value Growth 2002-2007
Table 40 Tea Company Shares 2003-2007
Table 41 Tea Brand Shares 2004-2007
Table 42 Forecast Sales of Tea by Subsector: Volume 2007-2012
Table 43 Forecast Sales of Tea by Subsector: Value 2007-2012
Table 44 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
Table 45 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Sales of Other Hot Drinks by Subsector: Volume 2002-2007
Table 47 Sales of Other Hot Drinks by Subsector: Value 2002-2007
Table 48 Sales of Other Hot Drinks by Subsector: % Volume Growth 2002-2007
Table 49 Sales of Other Hot Drinks by Subsector: % Value Growth 2002-2007
Table 50 Other Hot Drinks Company Shares 2003-2007
Table 51 Other Hot Drinks Brand Shares 2004-2007
Table 52 Forecast Sales of Other Hot Drinks by Subsector: Volume 2007-2012
Table 53 Forecast Sales of Other Hot Drinks by Subsector: Value 2007-2012
Table 54 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2007-2012
Table 55 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2007-2012
PASKALIN CO
Strategic Direction
Key Facts
Summary 2 Paskalin Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Paskalin Co: Competitive Position 2007
ALKALOID AD SKOPJE
Strategic Direction
Key Facts
Summary 4 Alkaloid AD Skopje: Key Facts
Summary 5 Alkaloid AD Skopje: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Alkaloid AD Skopje: Competitive Position 2007