Hot Drinks in Mexico
Euromonitor International's Hot Drinks in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 77 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Lower consumption of hot drinks in Mexico
In 2008 hot drinks faced a decline, at least in total volume terms. In spite of on-trade sales of hot drinks reporting positive growth, this was not enough to compensate for declining off-trade sales. However, in current value terms, positive growth was achieved due to the high unit prices registered in 2008 as a result of a general rise in food prices in Mexico. Coffee maintained its overall lion’s share of the market and is still growing. Both tea and coffee posted healthy current value growth in 2008, driving growth of the industry as a whole. However, volume growth remained constrained to the low single digits for both sectors. Other hot drinks has not yet recovered from regular losses over the last four years.
Coffee thrives, tea remains a niche and other hot drinks plummets
Mexican consumers are enjoying the new options in fresh coffee. Instant coffee, the largest subsector in coffee in value terms, still faced strong competition from fresh coffee in 2008. However, instant coffee producers are striving to maintain their share and prevent fresh coffee taking sales away from them. Nescafé is a precursor of this type of strategy and has looked to launch new product developments in an attempt to gain back as many consumers as possible. Tea, in contrast, continued to struggle to post more dynamic growth rates as most Mexicans are not ready to enjoy a cup of tea simply for pleasure. Substitute products like flavoured milk drinks and RTD coffee continued to take sales away from other hot drinks.
Domestic companies increase their share
Several domestic companies are modestly but consistently increasing their share at the expense of big multinational players. This phenomenon has emerged as a natural result of the expansion of fresh coffee products, where domestic producers have made huge efforts to gain a wider presence on supermarket shelves over the last few years. Some other domestic companies are also faring well in the tea sector as they have been steadily innovating in terms of new flavours and tea blends that satisfy the tastes of Mexicans. In the case of other hot drinks, the largest domestic competitor, Chocolatera de Jalisco, is doing relatively well in spite of the shrinking sales in this sector.
Large retailers capture a growing share of hot drinks
The largest share of off-trade volume sales of hot drinks continues to be accounted for by small independent grocers, although chained convenience stores are increasing their presence in terms of distribution. As a result of successful negotiations with powerful retailers, many small local brands are reaching supermarket and hypermarket shelves. Some of the companies behind this gradual change in distribution are specialist coffee shops like Finca Santa Veracruz, Café Punta del Cielo and La Parroquia.
Coffee to drive total sales of hot drinks
The growing number of specialist coffee shops spreading throughout the country is said to be exerting a positive influence on per capita consumption of coffee and tea in Mexico. The future prospects for other hot drinks are not as good since current demographic trends depict clear declines in the child population, the largest consumer base for this type of drink. The share of other hot drinks in terms of total volume sales of hot drinks will decline while the share of tea will remain similar to current levels. Coffee sales will drive growth of the entire industry over the forecast period.
Table of contents
HOT DRINKS IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Lower consumption of hot drinks in Mexico
Coffee thrives, tea remains a niche and other hot drinks plummets
Domestic companies increase their share
Large retailers capture a growing share of hot drinks
Coffee to drive total sales of hot drinks
KEY TRENDS AND DEVELOPMENTS
Expansion of specialist coffee shops supports coffee sales
Indulgence and health trends push sales forward
Image and innovative packaging boost sales
New flavours play an important role in sales of hot drinks
Nostalgia drives sales of hot drinks
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 26 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2001-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
BRISTOL-MYERS SQUIBB DE MéXICO SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bristol-Myers Squibb de México SA de CV: Key Facts
Summary 3 Bristol-Myers Squibb de México SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bristol-Myers Squibb de México SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Bristol-Myers Squibb de México SA de CV: Competitive Position 2008
CAFé DEL PACIFICO SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Café del Pacifico SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Café del Pacifico SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Café del Pacifico SA de CV: Competitive Position 2008
CAFé INTERNACIONAL DE CóRDOBA SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Café Internacional de Córdoba SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Café Internacional de Córdoba SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Café Internacional de Córdoba SA de CV: Competitive Position 2008
MANZANILLA LA PASTORA SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Manzanilla La Pastora SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Manzanilla La Pastora SA de CV: Competitive Position 2008
SABORMEX SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sabormex SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Sabormex SA de CV: Competitive Position 2008
TéCNICA MEXICANA DE ALIMENTACIóN SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Técnica Mexicana de Alimentación SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Técnica Mexicana de Alimentación SA de CV: Competitive Position 2008
COFFEE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Coffee Machine Sales: 2002-2007
Table 28 Instant Coffee by Specialist Type 2004-2008
Table 29 Retail Sales of Coffee by Type: Volume 2003-2008
Table 30 Retail Sales of Coffee by Type: Value 2003-2008
Table 31 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 32 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 33 Standard Vs Coffee Pods 2004-2008
Table 34 Coffee Company Shares 2004-2008
Table 35 Coffee Brand Shares 2005-2008
Table 36 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 39 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 41 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 42 Retail Sales of Tea by Subsector: Value 2003-2008
Table 43 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 44 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 45 Tea Company Shares 2004-2008
Table 46 Tea Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 48 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 49 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 50 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 53 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 54 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 55 Other Hot Drinks Company Shares 2004-2008
Table 56 Other Hot Drinks Brand Shares 2005-2008
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013