Hot Drinks in Mexico
Euromonitor International's Hot Drinks in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 69 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Convenience, fashion and nutrition are valuable attributes in hot drinks
During 2006 hot drinks manufacturers used creative means to position their products on the basis of convenience, fashion and nutrition. Drinking gourmet coffee and teas is becoming fashionable due to the recent boom of specialist coffee shops. The expansion in the number of convenience stores and vending machines also promoted the availability of hot drinks at more selling points. The addition of new ingredients, like fibre, and additional fortification are an emerging trend in flavoured powder drinks.
High obesity and diabetes rates play a role in drink choices
Consumers are changing the way they make decisions regarding their drinks, partly due to weight problems. Results from a recent study by the Secretaría de Salud (Ministry of Health) show alarming levels of obesity and overweight among Mexicans, and the outlook in the mid-term appears to be worse in light of some identified trends of convenience supporting drinks with a high content of sugar and fat. At present, the government, businesses and community activists are developing proposals to solve the problem of high obesity and diabetes rates. These proposals are important but rather moderate, and no significant actions have been made that would affect the hot drinks sector. Stricter regulation regarding labelling is, however, expected in the next three years.
“Nostalgia” improves sales in some subsectors
Mexicans are returning to the consumption of coffee in the fresh ground format, as was the case before instant coffee became popular in the late 1950s and 1960s. Many consumers, especially from middle and upper income backgrounds, have started to appreciate the quality of Mexican coffee and are adopting it in their daily diets. New coffee types convey the sense of pride of being of high quality and Mexican at the same time. Old established brands in chocolate flavoured powder were reintroduced with a refreshed image, bearing claims of authenticity and well-established quality to meet the demands of nostalgic consumers.
Domestic companies dominate sales of fresh coffee and tea
The new trend for coffee consumption is helping domestic companies dominate sales of fresh coffee, whilst multinationals suffer due to the lost sales of instant coffee. Mexican consumers have become more refined in coffee consumption, demanding a larger amount of coffee grown in Mexico. This is not the case with flavoured powder drinks and other hot drinks, where multinationals dominate the environment. Consumers tend to select a particular brand based on tradition. New players in the hot drinks sector are more likely to achieve success if they acquire or promote a traditional brand.
Table of contents
HOT DRINKS IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Convenience, fashion and nutrition are valuable attributes in hot drinks
High obesity and diabetes rates play a role in drink choices
“Nostalgia” improves sales in some subsectors
Domestic companies dominate sales of fresh coffee and tea
KEY TRENDS AND DEVELOPMENTS
Young consumers are driving growth in coffee and tea
Emerging trends of health and wellness begin to influence drinks choices
Tradition boosts sales in some subsectors
Consumer foodservice will help increase sales of fresh coffee and tea
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Coffee production, exports and imports
Table 14 Production/Exports/Imports/Apparent Consumption of Coffee by Sector 2000-2005
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - MEXICO
BRISTOL-MYERS SQUIBB DE MéXICO SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bristol-Myers Squibb de México SA de CV: Key Facts
Summary 2 Bristol-Myers Squibb de México SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Bristol-Myers Squibb de México SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
CAFé DEL PACIFICO SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Café del Pacífico SA de CV (Café Combate): Key Facts
Summary 5 Café del Pacífico SA de CV (Café Combate): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Café del Pacífico SA de CV (Café Combate): Production Statistics 2006
COMPETITIVE POSITIONING
CAFé GóTICA SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Café Gotica SA de CV: Key Facts
Summary 8 Café Gotica SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CAFé INTERNACIONAL DE CóRDOBA SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Café Internacional de Córdoba SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Café Internacional de Córdoba SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
MANZANILLA LA PASTORA SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Manzanilla La Pastora SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NESTLé MéXICO SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Nestlé México SA de CV: Key Facts
Summary 13 Nestlé México SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Nestlé México SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
SABORMEX SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Sabormex SA de CV (Sabormex): Key Facts
Summary 16 Sabormex SA de CV (Sabormex): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TéCNICA MEXICANA DE ALIMENTACIóN SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Técnica Mexicana de Alimentación (Grupo Prisma): Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
UNILEVER DE MéXICO SA DE CV - HOT DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Unilever de Mexico SA de CV: Key Facts
Summary 19 Unilever de Mexico SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Unilever de Mexico SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
COFFEE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Coffee by Type: Volume 2001-2006
Table 16 Sales of Coffee by Type: Value 2001-2006
Table 17 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 18 Sales of Coffee by Type: % Value Growth 2001-2006
Table 19 Standard Vs Coffee Pods 2004-2006
Table 20 Instant Coffee by Speciality Type 2004-2006
Table 21 Coffee Company Shares 2002-2006
Table 22 Coffee Brand Shares 2003-2006
Table 23 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 24 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 25 Forecast Sales of Coffee by Type: Value 2006-2011
Table 26 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 27 Forecast Sales of Coffee by Type: % Value Growth 2006-2011
TEA IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Tea by Subsector: Volume 2001-2006
Table 29 Sales of Tea by Subsector: Value 2001-2006
Table 30 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 31 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 32 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
Table 33 Other Tea by Type: % Off-trade Volume 2005-2006
Table 34 Tea Company Shares 2002-2006
Table 35 Tea Brand Shares 2003-2006
Table 36 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 37 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 38 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011
OTHER HOT DRINKS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Other Hot Drinks by Subsector: Volume 2001-2006
Table 41 Sales of Other Hot Drinks by Subsector: Value 2001-2006
Table 42 Sales of Other Hot Drinks by Subsector: % Volume Growth 2001-2006
Table 43 Sales of Other Hot Drinks by Subsector: % Value Growth 2001-2006
Table 44 Other Hot Drinks Company Shares 2002-2006
Table 45 Other Hot Drinks Brand Shares 2003-2006
Table 46 Forecast Sales of Other Hot Drinks by Subsector: Volume 2006-2011
Table 47 Forecast Sales of Other Hot Drinks by Subsector: Value 2006-2011
Table 48 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2006-2011
Table 49 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2006-2011