Hot Drinks in Nigeria
Euromonitor International's Hot Drinks in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 14 | Publication date: Jun 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Strong, steady growth of Nigerian hot drinks market
In 2005, hot drinks sales reached 37,185 tonnes and NGN47.4 billion. The market grew by 38% in volume terms during the review period. This growth was fuelled by an increase in the marketing activities of the key players, the introduction of new products, increasing sophistication of Nigerian consumers and an increase in disposable income.
Other hot drinks dominates hot drinks sales
In 2005, other hot drinks, comprised solely of chocolate-based flavoured powder drinks, dominated the market in volume terms accounting for 57% of volume sales. Chocolate-based flavoured powder drinks are popular amongst all Nigerians especially the young. The sector displayed the most dynamic volume growth, up by 42%, during the review period.
Chocolate-based flavoured powder drinks is the most popular
Chocolate-based flavoured powder drinks is the most popular other hot drink available in Nigeria. These products are especially popular with children at whom advertisements and promotions are targeted. Chocolate-based flavoured powder drinks benefits from the fact that products can be drunk cold. This selling point is mentioned in adverts so as to appeal to consumers who want a cold drink on a hot summer day.
Positive outlook for hot drinks
The outlook for the hot drinks market is positive with subsectors such as fruit/herbal tea demonstrating big growth potential because of increasing health awareness amongst Nigerians. However, hot drinks volume growth is expected to slow down due to other hot drinks (which accounts for the bulk of hot drinks sales in Nigeria) approaching maturity.
The market is expected to grow by 35% in volume terms and 38% in constant value during the forecast period.
Table of contents
HOT DRINKS IN NIGERIA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
2.1 Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile: Cadbury Nigeria Plc
Summary 1 Cadbury Nigeria Plc Operational Indicators 2004-2005
2.4 Leading Company Profile: Nestlé Nigeria Plc
Summary 2 Nestlé Nigeria Plc Operational Indicators 2004-2005
2.5 New Product Launches
2.6 Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
2.7 Retailer Activity and Private Label Trends
2.8 Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
3. DEFINITIONS