Hot Drinks in Pakistan
Euromonitor International's Hot Drinks in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 70 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Slower Growth of Hot Drinks in 2008
Hot drinks experienced slower growth in 2008 than in previous years due to changing weather conditions, specifically rising temperatures, so the people are drinking less hot drinks. The real value growth is seen to be less dynamic compared to the reviewed period. Consumers are seen to trade down and remain more conservative in their purchasing decision which hampers real price growth. Tea as always enjoys the highest consumption level with teabags performing the best due to rising use of tea bags in offices. Coffee saw good growth in fresh coffee due to increasing coffee shops that use fresh coffee more now than any other type of coffee.
Expanding Foodservice Business
There is a growth in the number of cafes and restaurants that serve flavoured hot drinks and the different types of imported coffee. This trend benefited on trade sales and people in the upper income urban group flocked to these foodservice outlets at the expense of retail sales. Foodservice tea consumption of average cup per day grew to 5 as compared to last years cups per day of 4. This was due to increasing number of women working in cities and increasing in number of cafes in urban areas of Pakistan.
Domestic Company Lead and Growing in Hot Drinks
Tapal Tea (Pvt) Ltd led hot drinks thanks to its rapid growth in the past five years, outperforming Unilever Pakistan Ltd. Its local taste and emotional advertising campaigns in accordance with the different regional cultures made a great impact on gaining growth in its value shares. Tetley also performed well maintaining its third position with good advertising schemes. Coffee is synonymous with the name Nestlé in Pakistan with its good taste and wide distribution.
Growth of supermarkets/hypermarkets and Exploration of Rural Areas
Distribution improved from 2007 with companies exploring rural areas with the view of growing value share. Coffee brands other than Nestlé need to improve on their distribution reach so that consumers can have a variety to choose. Supermarkets/hypermarkets store chains opened up in major cities giving consumers discounts and variety of products under one roof.
Creation of Coffee Culture
Coffee growth looks promising in light of increasing foodservice sales which is creating a coffee culture in Pakistan. This is coupled with the increasing number of instant coffee products available in the retail arena. Tea on the other hand will perform better as a refreshing drink to help consumers cope with their busy lifestyles and rising stress levels in the forecast period.
Table of contents
HOT DRINKS IN PAKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Slower Growth of Hot Drinks in 2008
Expanding Foodservice Business
Domestic Company Lead and Growing in Hot Drinks
Growth of supermarkets/hypermarkets and Exploration of Rural Areas
Creation of Coffee Culture
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Coffee Company Shares 2004-2008
Table 30 Coffee Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 36 Retail Sales of Tea by Subsector: Value 2003-2008
Table 37 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 39 Tea Company Shares 2004-2008
Table 40 Tea Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 42 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 46 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 49 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 50 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 51 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 53 Other Hot Drinks Company Shares 2004-2008
Table 54 Other Hot Drinks Brand Shares 2005-2008
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 62 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
TAPAL TEA (PVT) LTD
Strategic Direction
Key Facts
Summary 2 Tapal Tea (Pvt) Ltd: Key Facts
Summary 3 Tapal Tea (Pvt) Ltd: Operational Indicators
Company Background
Production
Summary 4 Tapal Tea ltd: Production Statistics 2007
Competitive Positioning
Summary 5 Tapal Tea (Pvt) Ltd: Competitive Position 2008
GLAXOSMITHKLINE PLC
Strategic Direction
Key Facts
Summary 6 GlaxoSmithKline Plc: Key Facts
Summary 7 GlaxoSmithKline Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 GlaxoSmithKline Plc: Competitive Position 2008