Hot Drinks in Poland
Euromonitor International's Hot Drinks in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 77 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Increasing demand for hot drinks
Hot drinks sales continued to increase in 2008. Current value and volume growth in 2008 were higher than the respective review period averages, with sales being fuelled by increasing consumer disposable incomes. The increasingly hectic pace of modern life drove demand for coffee whilst increasing consumer health awareness helped to fuel green and fruit/herbal tea sales. In addition, overall hot drinks consumption has been boosted by the introduction of new innovative products by manufacturers.
Increasing consumer sophistication
Increasing consumer sophistication and rising disposable incomes helped to fuel demand for premium hot drink products over the review period. Polish consumers are slowly adopting the coffee culture which is so widespread in Western Europe, and products like cappuccino, latte, macchiato and espresso continue to increase in popularity. In addition, within tea, consumers are also moving towards more varied and delicate-tasting premium products at the expense of traditional strong black tea.
Multinationals increase value share
Multinationals continue to increase their value share in hot drinks, with Kraft Foods, Tchibo, Nestlé and Unilever leading sales. However, domestic companies are coping well with the increasing competition from these larger rivals and are increasingly shifting from a price-based competitive strategy towards one that focuses on innovation and increasing brand awareness.
Small grocery retailers continue to lead sales
Small grocery retailers continued to lead hot drinks distribution in 2008. Whilst the supermarket/hypermarket channel maintained its retail volume share in 2008, the discounter channel continued to gain share. The majority of Polish consumers continued to switch between distribution channels, favouring those which offer the best value.
Hot drinks sales relatively unaffected by economic slowdown
Hot drinks sales are relatively insensitive to declining disposable incomes. In addition, the fact that hot drinks are cheaper than soft drinks means that they are expected to continue to perform well over the forecast period. In addition, the Polish economy is expected to be less affected by the global financial crisis than other Eastern European and Western European markets.
Table of contents
HOT DRINKS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing demand for hot drinks
Increasing consumer sophistication
Multinationals increase value share
Small grocery retailers continue to lead sales
Hot drinks sales relatively unaffected by economic slowdown
KEY TRENDS AND DEVELOPMENTS
Hot drinks sales relatively unaffected by global financial crisis
Multinationals increase value share
Increasing trend towards premiumisation
On-trade segment offers growing potential
Increasing importance of innovation
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
Table 26 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 27 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Definitions
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
BIO-ACTIVE DYSTRYBUCJA SP ZOO - HOT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bio-Active Dystrybucja Sp zoo: Key Facts
Summary 3 Bio-Active Dystrybucja Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bio-Active Dystrybucja Sp zoo: Competitive Position 2008
INNTEA SP ZOO - HOT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Inntea Sp zoo: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Inntea Sp zoo: Competitive Position 2008
MOKATE, GRUPA FIRM - HOT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Mokate, Grupa Firm: Key Facts
Summary 8 Mokate, Grupa Firm: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Mokate, Grupa Firm: Competitive Position 2008
PPK ASTRA SP ZOO
STRATEGIC DIRECTION
KEY FACTS
Summary 10 PPK Astra Sp zoo: Key Facts
Summary 11 PPK Astra Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 PPK Astra Sp zoo: Competitive Position 2008
ZAS-POL SP ZOO - HOT DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Zas-Pol Sp zoo: Key Facts
Summary 14 Zas-Pol Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Zas-Pol Sp zoo: Competitive Position 2008
COFFEE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Coffee Machine Sales: 2002-2007
Table 29 Instant Coffee by Speciality Type 2004-2008
Table 30 Retail Sales of Coffee by Type: Volume 2003-2008
Table 31 Retail Sales of Coffee by Type: Value 2003-2008
Table 32 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 33 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 34 Standard Vs Coffee Pods 2004-2008
Table 35 Coffee Company Shares 2004-2008
Table 36 Coffee Brand Shares 2005-2008
Table 37 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 39 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 40 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 42 Other Tea by Type: % Off-trade Volume 2005-2008
Table 43 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 44 Retail Sales of Tea by Subsector: Value 2003-2008
Table 45 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 46 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 47 Tea Company Shares 2004-2008
Table 48 Tea Brand Shares 2005-2008
Table 49 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 50 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 51 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 52 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 54 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 55 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 56 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 57 Other Hot Drinks Company Shares 2004-2008
Table 58 Other Hot Drinks Brand Shares 2005-2008
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 62 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013