Hot Drinks in Portugal
Euromonitor International's Hot Drinks in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 72 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Off trade drives hot drinks
Hot drinks in Portugal showed only a slightly positive growth in total volume in 2008. However, hot drinks was driven by off-trade performance that, in volume terms, increased because of the upsurge in coffee and tea consumption in the country. Foodservice volume suffered a decline in 2008. This was due to the wide choice of coffee available off-trade, and this made consumers cut on-trade consumption.
Portuguese continue to love coffee
Despite the health trend with its emphasised concerns about coffee consumption, Portuguese consumers continued to savour coffee. As a result, coffee accounted for the bulk of Portuguese hot drinks in 2008. Despite the tendency for more in house consumption, on trade still accounts for the greatest part of the market in volume terms. Although Starbucks entered Portugal at the end of 2008, most Portuguese preferred to have coffee in local independent cafés.
Nestlé Portugal SA leads sales
In Portuguese hot drinks, Nestlé Portugal led sales by a huge margin. This company’s success was due to its long presence in Portugal, combined with the fact that it was also present in most categories of hot drinks. Its adversity with very few competitors in some categories was an additional reason for its impressive performance.
Supermarkets/hypermarkets dominates off-trade distribution
Supermarkets/hypermarkets continued to increase its lead in off-trade volume share of hot drinks in 2008. These outlets were able to offer a wide range of products at highly competitive prices – including products from the leading multinational producers favoured by consumers. The fact that they offered convenient parking solutions and were open long hours contributed to consumer preference for supermarkets/hypermarkets. In addition, supermarkets/hypermarkets benefited from various campaigns, and major brands targeted it as the main point to promote new products.
Hot drinks expected to show moderate growth
Over the forecast period, hot drinks is expected to continue increasing its volume sales, although at a rate lower than during the review period. The major factor impacting the category is expected to be the strain posed by economic conditions that are anticipated to be quite severe for consumers and families over the forecast years. ‘Recession’ is the term being used; hence cost-cutting will be a consumer priority. In this sense, foodservice is expected to be the most affected category.
Table of contents
HOT DRINKS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Off trade drives hot drinks
Portuguese continue to love coffee
Nestlé Portugal SA leads sales
Supermarkets/hypermarkets dominates off-trade distribution
Hot drinks expected to show moderate growth
KEY TRENDS AND DEVELOPMENTS
Consumers are increasingly demanding
Healthy trend gains momentum
Packaging one of the major drivers
Polarisation in Hot Drinks
Slow but steady change towards home consumption
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 24 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 25 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 26 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 27 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 28 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 29 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Table 30 Consumer Expenditure on Coffee, Tea and Cocoa: 2003-2008
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
NOVADELTA - COMéRCIO E INDúSTRIA DE CAFéS LDA - HOT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Novadelta - Comércio e Indústria de Cafés Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Novadelta - Comércio e Indústria de Cafés Lda: Competitive Position 2008
NUTREXPA SA - HOT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Nutrexpa Portugal SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Nutrexpa Portugal Lda: Competitive Position 2008
NUTRICAFéS- CAFéS E RESTAURAçãO SA - HOT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Nutricafés- Cafés e Restauração SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Nutricafés- Cafés e Restauração SA: Competitive Position 2008
UNILEVER JERóNIMO MARTINS - HOT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Unilever Jerónimo Martins: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Unilever Jerónimo Martins: Competitive Position 2008
COFFEE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Coffee Machine Sales: 2002-2007
Table 32 Retail Sales of Coffee by Type: Volume 2003-2008
Table 33 Retail Sales of Coffee by Type: Value 2003-2008
Table 34 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 35 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 36 Standard Vs Coffee Pods 2004-2008
Table 37 Coffee Company Shares 2004-2008
Table 38 Coffee Brand Shares 2005-2008
Table 39 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 40 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 41 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 42 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 44 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 45 Retail Sales of Tea by Subsector: Value 2003-2008
Table 46 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 47 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 48 Tea Company Shares 2004-2008
Table 49 Tea Brand Shares 2005-2008
Table 50 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 51 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 52 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 53 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 55 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 56 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 57 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 58 Other Hot Drinks Company Shares 2004-2008
Table 59 Other Hot Drinks Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 61 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 62 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 63 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013