Hot Drinks in Portugal
Euromonitor International's Hot Drinks in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 72 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
New products address health and wellness concerns
In 2007, volume growth of the Portuguese hot drinks market was driven by off-trade distribution and by the launch of new products and new product categories. A growing awareness of health and wellness issues among the Portuguese population was bolstered by increasing preoccupation with fitness and physical appearance. This had a growing impact on product innovation and the performance of hot drinks in Portugal. Some consumers are switching their consumption from coffee to tea varieties that offer health and beneficial properties.
Coffee retail price continues to increase
The popularity of premium hot drinks products continued to increase among Portuguese consumers in 2007, as key brands aggressively marketed their higher-priced products. Portugal is not a coffee-producing country and the internal prices of coffee are highly dependent on international ones. Retail prices of coffee increased significantly during 2005-2007.
Portuguese consumers prefer domestic coffee brands
Coffee processing, however, is a traditional industry in Portugal with hundreds of years of existence, dating back to Portuguese colonisation. Many domestic players have built brands that are synonymous with quality and trust for Portuguese consumers. By contrast, tea is a younger sector, which has developed mainly because of the marketing efforts of international brand leaders.
Off-trade distribution drives volume sales
Portuguese consumers are increasingly purchasing hot drinks from retail rather than from foodservice outlets. In 2007, volume growth of hot drinks was led the off-trade channel, which is gaining shares from the on-trade channel. This trend principally reflects changing consumer lifestyles and traditional Portuguese price sensitivity. Retailing in the country continued to grow in 2007 and benefited from the opening of new outlets.
Premium product launches target niche consumer groups
Key brands are expected to launch a variety of premium products over the forecast period. The Portuguese hot drinks market will continue to fragment into increasingly niche categories, such as healthy tea products. Coffee is expected to remain robust in the face of a challenging economic climate, partly thanks to its addictive nature, but also due to the central role that it plays in Portuguese society. Tea will continue to be the most dynamic sector over the forecast period, due to innovative new launches and advertising campaigns.
Table of contents
HOT DRINKS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
New products address health and wellness concerns
Coffee retail price continues to increase
Portuguese consumers prefer domestic coffee brands
Off-trade distribution drives volume sales
Premium product launches target niche consumer groups
KEY TRENDS AND DEVELOPMENTS
Increasing concern about health issues affects hot drinks
Portuguese economy limits consumer expenditure
Busy lifestyles increase demand for easy-to-prepare hot drinks
On-trade habits shape demand
Smoking ban may affect coffee sales through the on-trade channel
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Hot Drinks Company Shares by Value 2003-2007
Table 12 Hot Drinks Brand Shares by Value 2004-2007
Table 13 Penetration of Private Label by Sector 2003-2007
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 26 Consumer Expenditure on Coffee, Tea and Cocoa: 2002-2007
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
CAFéS NANDI SA - HOT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cafés Nandi SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
FIMA/VG – DISTRIBUIçãO DE PRODUTOS ALIMENTARES, LDA - HOT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Fima V/G - Distribuição de Produtos Alimentares Lda: Key Facts
Summary 4 Fima V/G - Distribuição de Produtos Alimentares Lda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Fima V/G - Distribuição de Produtos Alimentares Lda: Competitive Position 2007
NOVADELTA - COMéRCIO E INDúSTRIA DE CAFéS LDA - HOT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Novadelta - Comércio e Indústria de Cafés Lda: Key Facts
Summary 7 Novadelta - Comércio e Indústria de Cafés Lda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Novadelta - Comércio e Indústria de Cafés Lda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Novadelta - Comércio e Indústria de Cafés Lda: Competitive Position 2007
UNICER - BEBIDAS DE PORTUGAL, SA - HOT DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Unicer – Bebidas de Portugal SA: Key Facts
Summary 11 Unicer – Bebidas de Portugal SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Unicer – Bebidas de Portugal SA: Competitive Position 2007
COFFEE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Coffee by Type: Volume 2002-2007
Table 28 Sales of Coffee by Type: Value 2002-2007
Table 29 Sales of Coffee by Type: % Volume Growth 2002-2007
Table 30 Sales of Coffee by Type: % Value Growth 2002-2007
Table 31 Standard Vs Coffee Pods 2004-2007
Table 32 Coffee Company Shares 2003-2007
Table 33 Coffee Brand Shares 2004-2007
Table 34 Foodservice Sales of Coffee by Distribution Format 2002/2007
Table 35 Forecast Sales of Coffee by Type: Volume 2007-2012
Table 36 Forecast Sales of Coffee by Type: Value 2007-2012
Table 37 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012
Table 38 Forecast Sales of Coffee by Type: % Value Growth 2007-2012
Table 39 Coffee Machine Sales: 2002-2006
TEA IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Tea by Subsector: Volume 2002-2007
Table 41 Sales of Tea by Subsector: Value 2002-2007
Table 42 Sales of Tea by Subsector: % Volume Growth 2002-2007
Table 43 Sales of Tea by Subsector: % Value Growth 2002-2007
Table 44 Tea Company Shares 2003-2007
Table 45 Tea Brand Shares 2004-2007
Table 46 Forecast Sales of Tea by Subsector: Volume 2007-2012
Table 47 Forecast Sales of Tea by Subsector: Value 2007-2012
Table 48 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
Table 49 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
Table 50 Other Tea by Type: % Off-trade Volume 2005-2006
OTHER HOT DRINKS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 51 Sales of Other Hot Drinks by Subsector: Volume 2002-2007
Table 52 Sales of Other Hot Drinks by Subsector: Value 2002-2007
Table 53 Sales of Other Hot Drinks by Subsector: % Volume Growth 2002-2007
Table 54 Sales of Other Hot Drinks by Subsector: % Value Growth 2002-2007
Table 55 Other Hot Drinks Company Shares 2003-2007
Table 56 Other Hot Drinks Brand Shares 2004-2007
Table 57 Forecast Sales of Other Hot Drinks by Subsector: Volume 2007-2012
Table 58 Forecast Sales of Other Hot Drinks by Subsector: Value 2007-2012
Table 59 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2007-2012
Table 60 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2007-2012