Hot Drinks in Russia
Euromonitor International's Hot Drinks in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 67 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Strong growth supported by rising income levels and consumers trading up
Despite most areas of hot drinks being well-developed, growth was maintained in 2006. Along with rising purchasing power during the review period, consumers became more focused on quality. Manufacturers meanwhile revised their brand portfolios to make them more diverse and appealing, which also supported growth. In addition to consumers trading up within product areas, meanwhile, there was a shift to higher quality and more expensive product areas. Consumers shifted from instant to fresh coffee for example and from loose black standard tea to tea bag variants.
Coffee boosted by foodservice trends
Coffee saw the strongest off-trade volume growth in 2006, with growing interest stemming from the rise of chained speciality coffee shops. With greater exposure to quality coffee, consumers became more interested in enjoying high quality coffee at home. This spurred growth for espresso machines and subsequently for fresh coffee beans.
Increasing consolidation as leading players expand
The top four leading players all saw a strong growth in value share in 2006 over the previous year. Nestlé, Orimi, Kraft and Ahmad tea continued to invest in strong advertising and widening distribution, with many leading players also investing in improved production facilities. Meanwhile, many smaller players were squeezed out, with the value share of “others” consequently dropping significantly.
Independent and informal sales channels continue to dominate
There was striking growth in distribution share for supermarkets/hypermarkets in 2006 over the previous year and during the review period as a whole. However, the leading channels continue to be independent food stores and “others”, with this mainly consisting of outdoor markets and specialists. Consequently, widening distribution is a complicated challenge for leading players, while the growth of supermarkets/hypermarkets assisted the process of consolidation.
Continuing growth as consumers diversify
Hot drinks is expected to see continued good growth during the forecast period. This will be chiefly driven by less developed areas. Within coffee, for example, the shift from instant coffee to fresh coffee is expected to continue. Within tea, meanwhile, dominant loose black standard tea is expected to decline in off-trade volume terms, while tea bags is expected to see strong growth. There will also be strong growth for tea bags in black speciality tea and for tea with a healthy positioning, such as green tea and fruit/herbal tea.
Table of contents
HOT DRINKS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth supported by rising income levels and consumers trading up
Coffee boosted by foodservice trends
Increasing consolidation as leading players expand
Independent and informal sales channels continue to dominate
Continuing growth as consumers diversify
KEY TRENDS AND DEVELOPMENTS
Economic growth supports strong sales growth
Import duties reducing
Corporations invest in local tea and coffee production
Coffee houses boom
Growth for chained retailers but independents continue to dominate sales
CITY KEY TRENDS AND DEVELOPMENTS
Moscow
St Petersburg
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 10 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Production/Imports/Exports
Table 13 Imports of Hot Drinks by Sector 2000-2005
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - RUSSIA
AARO FORSMAN OY - HOT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aaro Forsman Oy: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GRAND CD OOO - HOT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Grand OOO: Key Facts
Summary 3 Grand OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Grand OOO: Production 2006
COMPETITIVE POSITIONING
KRASNY OKTYABR MKF OAO - HOT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Krasny Oktyabr MKF OAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KUPPO ZAO - HOT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Kuppo ZAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MAI KOMPANYA OAO - HOT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Mai Kompanya OAO: Key Facts
Summary 8 Mai Kompanya OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Mai Kompanya OAO): Production Statistics 2006
COMPETITIVE POSITIONING
MILAGRO FOODS INDUSTRIES LTD - HOT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Milagro Foods Industries Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MOSKOVSKAYA KOFEINYA NA PAYAKH ZAO - HOT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Moskovskaya Kofeinya na Payakh ZAO: Key Facts
Summary 12 Moskovskaya Kofeinya na Payakh ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Moskovskaya Kofeinya na Payakh ZAO: Production Statistics 2006
COMPETITIVE POSITIONING
ORIMI TRADE OOO - HOT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Orimi Trade OOO: Key Facts
Summary 15 Orimi Trade OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Orimi Trade OOO: Production Statistics 2006
COMPETITIVE POSITIONING
RUSSKY PRODUKT OAO - HOT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Russky Produkt OAO: Key Facts
Table 14 Summary2 Russky Produkt OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Russky Produkt OAO: Production Statistics 2006
COMPETITIVE POSITIONING
COFFEE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Coffee by Type: Volume 2001-2006
Table 16 Sales of Coffee by Type: Value 2001-2006
Table 17 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 18 Sales of Coffee by Type: % Value Growth 2001-2006
Table 19 Standard Vs Coffee Pods 2004-2006
Table 20 Instant Coffee by Speciality Type 2004-2006
Table 21 Coffee Company Shares 2002-2006
Table 22 Coffee Brand Shares 2003-2006
Table 23 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 24 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 25 Forecast Sales of Coffee by Type: Value 2006-2011
Table 26 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 27 Forecast Sales of Coffee by Type: % Value Growth 2006-2011
TEA IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Tea by Subsector: Volume 2001-2006
Table 29 Sales of Tea by Subsector: Value 2001-2006
Table 30 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 31 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 32 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
Table 33 Other Tea by Type: % Off-trade Volume 2005-2006
Table 34 Tea Company Shares 2002-2006
Table 35 Tea Brand Shares 2003-2006
Table 36 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 37 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 38 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011
OTHER HOT DRINKS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Other Hot Drinks by Subsector: Volume 2001-2006
Table 41 Sales of Other Hot Drinks by Subsector: Value 2001-2006
Table 42 Sales of Other Hot Drinks by Subsector: % Volume Growth 2001-2006
Table 43 Sales of Other Hot Drinks by Subsector: % Value Growth 2001-2006
Table 44 Other Hot Drinks Company Shares 2002-2006
Table 45 Other Hot Drinks Brand Shares 2003-2006
Table 46 Forecast Sales of Other Hot Drinks by Subsector: Volume 2006-2011
Table 47 Forecast Sales of Other Hot Drinks by Subsector: Value 2006-2011
Table 48 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2006-2011
Table 49 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2006-2011