Hot Drinks in Serbia
Euromonitor International's Hot Drinks in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 65 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Serbian consumers expected to benefit from growing competition
Many Serbian consumers are becoming aware of the fact that, although earning very low incomes, they are paying more than many European consumers for a large number of hot drinks goods. As a result, increasing competition is expected to have a positive impact on Serbian consumers over the forecast period since it will result in the availability of a wider range of hot drink brands and increased price competition.
Increasing demand for healthy and convenient products
Rising health awareness and increased demand for convenient easy-to-use products were the major trends within hot drinks in Serbia in 2008. For example, towards the end of the review period, an increasing number of consumers shifted from traditional fresh coffee towards instant coffee and instant decaffeinated coffee. In addition, green and fruit/herbal tea continues to increase in popularity due to its healthier properties. The introduction of instant coffee products, such as 3-in-1 and 2-in 1 sachets, has resulted in a significant increase in demand for conveniently packaged products.
Domestic producers dominate hot drinks despite acquisition of GBO
Domestic producers such as Grand Prom ad, Doncafe Group, and Strauss Adriatic accounted for approximately 90% of coffee value sales in 2008. Grand Prom ad and Doncafe Group were founded during the 1990s and were acquired by foreign companies. In 2005, Doncafe Group became a part of the Israel based Straus Group. Although the names of the company’s brands remain unchanged, the company itself was renamed as Strauss Adriatic in March 2008. Grand Kafa was acquired by Slovenian based Droga Kolinska and continues to operate under its well known Grand brand. Whilst coffee is dominated by a few large companies, tea is extremely fragmented. Although the majority of consumers are loyal to domestic brands, purchasers of premium brands are more likely to be attracted to multinational products.
Rural consumers faced with lower income and higher prices
Supermarkets/hypermarkets accounted for about one quarter of hot drinks retail value sales in 2008. Such outlets are able to offer a wide range of products at highly competitive prices, including products from leading multinational producers. However, the fact that supermarkets/hypermarkets are currently only found in large urban areas means that rural consumers continue to shop in independent small grocers. Consequently, rural consumers, who typically have lower disposable incomes, have to pay higher unit prices than urban consumers.
Price-sensitivity persists with large lower-income group
While there was strong economic growth in Serbia during the review period, consumers remain highly price sensitive, mainly as a result of the country’s large lower-income consumer group. Serbia is characterised by strong income disparity, with low incomes and high unemployment concentrated in rural communities, and a high level of poverty amongst the elderly.
Table of contents
HOT DRINKS IN SERBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Serbian consumers expected to benefit from growing competition
Increasing demand for healthy and convenient products
Domestic producers dominate hot drinks despite acquisition of GBO
Rural consumers faced with lower income and higher prices
Price-sensitivity persists with large lower-income group
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE IN SERBIA
Headlines
Trends
Competitive Landscape
PROSPECTS
Sector Data
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Coffee Company Shares 2004-2008
Table 30 Coffee Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN SERBIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 36 Retail Sales of Tea by Subsector: Value 2003-2008
Table 37 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 39 Tea Company Shares 2004-2008
Table 40 Tea Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 42 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN SERBIA
Sector Data
Table 45 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 46 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 49 Other Hot Drinks Company Shares 2004-2008
Table 50 Other Hot Drinks Brand Shares 2005-2008
Table 51 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 52 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
GRAND PROM AD
Strategic DirectioN
Key Facts
Summary 2 Grand Prom ad: Key Facts
Summary 3 Grand Prom ad: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Grand Prom ad: Competitive Position (off-trade market share) 2008
STRAUSS ADRIATIC DOO
Strategic Direction
Key Facts
Summary 5 Strauss Adriatic doo: Key Facts
Summary 6 Strauss Adriatic doo: Operational Indicators RSD000
Company Background
Production
Competitive Positioning
Summary 7 Strauss Adriatic doo: Competitive (off-trade volume) Position 2008
SOJAPROTEIN AD
Strategic Direction
Key Facts
Summary 8 SOJAPROTEIN AD: Key Facts
Summary 9 Sojaprotein ad: Operational Indicators RSD000
Company Background
Production
Summary 10 Sojaprotein ad: Production Statistics 2007 (000 tones)
Competitive Positioning
Summary 11 Sojaprotein ad: Competitive Position 2008