Hot Drinks in Serbia and Montenegro
Euromonitor International's Hot Drinks in Serbia and Montenegro market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Coffee has the dominant role based upon fresh coffee consumption
Serbia and Montenegro is a coffee drinking nation where the consumption of fresh coffee is dominant. The most dynamic category within coffee is instant coffee, and a shift to instant coffee can be recognised, mainly driven by younger consumers. Tea sales are quite modest with plain product offerings, but its position is strengthening based on the offerings of foreign producers and the launches of a wider variety of tastes and mixed variants by domestic producers. Other hot drinks is growing rapidly but has a marginal presence in comparison to coffee and tea.
Domestic players are shifting towards instant coffee and tea
Grand Prom ad, the main domestic player in coffee, has made a significant shift to instant coffee brands, offering on the market the new Grand Pleasure GP brand. Tea offerings are being enriched with more different tastes, following the lead of imported brands. This trend is also being led by the Grand Pleasure GP brand.
Two main domestic players dominate
Two main producers – Grand Prom ad (acquired by Droga Kolinska dd from Slovenia) and DonCaffé Group (owned by Strauss Group from Israel) – dominate sales through their leadership in coffee, which dominates hot drinks both in volume and value terms. Multinational brands such as Nescafé and Jacobs are the leaders in instant coffee. In tea the main role is played by domestic producers, strengthened by the Grand Pleasure GP line launched by Grand Prom in 2006. Other hot drinks is present mainly with chocolate-based flavoured powder drinks; imported products such as the Nesquik and Podravka brands lead sales because they are regarded by consumers as better in quality than domestic products.
Hot drinks still represents impulse purchasing
Hot drinks still represents impulse purchasing in the nearest retail outlets, and these products are sold mainly in small packages. Therefore small grocery retailers had a 49% volume share in 2007, compared to the 26% volume share taken by supermarkets/hypermarkets at the end of the reviewed period.
Instant coffee expected to outperform traditional fresh coffee
Instant coffee is expected to show faster growth than fresh coffee during the forecast period as the result of wider brand offerings by domestic producers, which will help drive a consumer shift towards instant coffee. The on-trade channel accounts for about 30% of overall instant coffee consumption, compared with 15% of fresh coffee.
Table of contents
HOT DRINKS IN SERBIA AND MONTENEGRO : MARKET INSIGHT
EXECUTIVE SUMMARY
Coffee has the dominant role based upon fresh coffee consumption
Domestic players are shifting towards instant coffee and tea
Two main domestic players dominate
Hot drinks still represents impulse purchasing
Instant coffee expected to outperform traditional fresh coffee
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Hot Drinks Company Shares by Value 2003-2007
Table 12 Hot Drinks Brand Shares by Value 2004-2007
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Sales of Coffee by Type: Volume 2002-2007
Table 26 Sales of Coffee by Type: Value 2002-2007
Table 27 Sales of Coffee by Type: % Volume Growth 2002-2007
Table 28 Sales of Coffee by Type: % Value Growth 2002-2007
Table 29 Coffee Company Shares 2003-2007
Table 30 Coffee Brand Shares 2004-2007
Table 31 Foodservice Sales of Coffee by Distribution Format 2002/2007
Table 32 Forecast Sales of Coffee by Type: Volume 2007-2012
Table 33 Forecast Sales of Coffee by Type: Value 2007-2012
Table 34 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012
Table 35 Forecast Sales of Coffee by Type: % Value Growth 2007-2012
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Tea by Subsector: Volume 2002-2007
Table 37 Sales of Tea by Subsector: Value 2002-2007
Table 38 Sales of Tea by Subsector: % Volume Growth 2002-2007
Table 39 Sales of Tea by Subsector: % Value Growth 2002-2007
Table 40 Tea Company Shares 2003-2007
Table 41 Tea Brand Shares 2004-2007
Table 42 Forecast Sales of Tea by Subsector: Volume 2007-2012
Table 43 Forecast Sales of Tea by Subsector: Value 2007-2012
Table 44 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
Table 45 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Sales of Other Hot Drinks by Subsector: Volume 2002-2007
Table 47 Sales of Other Hot Drinks by Subsector: Value 2002-2007
Table 48 Sales of Other Hot Drinks by Subsector: % Volume Growth 2002-2007
Table 49 Sales of Other Hot Drinks by Subsector: % Value Growth 2002-2007
Table 50 Other Hot Drinks Company Shares 2003-2007
Table 51 Other Hot Drinks Brand Shares 2004-2007
Table 52 Forecast Sales of Other Hot Drinks by Subsector: Volume 2007-2012
Table 53 Forecast Sales of Other Hot Drinks by Subsector: Value 2007-2012
Table 54 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2007-2012
Table 55 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2007-2012
GRAND PROM AD
Strategic Direction
Key Facts
Summary 2 Grand Prom AD: Key Facts
Summary 3 Grand Prom AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Grand Prom AD: Competitive Position 2007
DONCAFFÉ GROUP DOO
Strategic Direction
Key Facts
Summary 5 DonCaffé Group doo: Key Facts
Company Background
Production
Summary 6 DonCaffé Group doo: Production Statistics 2007
Competitive Positioning
Summary 7 DonCaffé Group doo: Competitive Position 2007