Hot Drinks in Singapore
Euromonitor International's Hot Drinks in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 58 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Reasonable growth for hot drinks
The hot drinks market experienced reasonable growth in 2006, with off trade volume and value sales both growing by around 2%. Coffee continued to lead hot drinks with the highest retail value sales, followed by other hot drinks, then tea.
Supermarkets/hypermarkets still the most popular place to buy hot drinks
Supermarkets/hypermarkets dominated whilst small independent food stores suffered a drop in retail volume sales of hot drinks. Supermarkets/hypermarkets offer the combination of competitive pricing with broad product ranges, which clearly appeals in today’s era to busy consumers who are increasingly drawn to one-stop shopping. Hence, with the expansion of such supermarkets and hypermarkets, independent food stores are diminishing in numbers.
Increased health consciousness drives the launch of new products
As more consumers become health conscious, manufacturers are also producing more varieties of instant specialty coffee to meet the vast range of demands. Manufacturers such as Super Coffeemix Mfg Pte Ltd have produced low/no sugar instant coffee to target the health conscious.
Sales in black standard tea decline
Black standard tea continued to lose ground in 2006 but this was compensated for by the strong growth in black speciality tea, fruit/herbal tea and green tea.
In 2006, fruit/herbal tea saw the most dynamic growth within the tea sector, due to its wide variety of flavours. Green tea and black speciality tea continued to appeal to health conscious and young consumers respectively. Sales of black standard tea fell due to direct competition from black speciality tea and fruit/herbal tea.
Ease of consumption and health issues to positively impact forecast growth
The instant types of coffee, tea and other hot drinks, which come in powdered form are expected to continue their growth in popularity during the forecast period, as consumers continue to seek convenience. However, within the coffee sector, fresh coffee is expected to see more dynamic growth, with a growing number of consumers seeking higher quality coffee. Fruit/herbal tea will have the highest growth in the tea sector, due to its novelty and wide array of flavours. Other hot drinks manufacturers are likely to continue to emphasise vitamin and mineral content of their products in an effort to attract consumption from health conscious consumers.
Table of contents
HOT DRINKS IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Reasonable growth for hot drinks
Supermarkets/hypermarkets still the most popular place to buy hot drinks
Increased health consciousness drives the launch of new products
Sales in black standard tea decline
Ease of consumption and health issues to positively impact forecast growth
KEY TRENDS AND DEVELOPMENTS
Singaporeans become more health-conscious, demanding healthier products
More consumers are looking out for novel flavours
Entry of supermarkets and convenience stores in the organic scene
Gourmet coffee and tea on the rise
Convenience still an important factor when preparing hot drinks
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SINGAPORE
BOH PLANTATIONS SDN BHD - HOT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Boh Plantations Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Boh Plantations Sdn Bhd: Competitive Position 2006
BONCAFé INTERNATIONAL PTE LTD - HOT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Boncafé International Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Boncafé International Pte Ltd: Competitive Position 2006
SARIKA COFFEE CO (S) PTE LTD - HOT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Sarika Coffee Co (S) Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Sarika Coffee Co (S) Pte Ltd: Competitive Position 2006
SUPER COFFEEMIX MFG PTE LTD - HOT DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Super Coffeemix Mfg Pte Ltd: Key Facts
Summary 8 Super Coffeemix Mfg Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Super Coffeemix Mfg Pte Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Super Coffeemix Mfg Pte Ltd: Competitive Position 2006
COFFEE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Coffee by Type: Volume 2001-2006
Table 15 Sales of Coffee by Type: Value 2001-2006
Table 16 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 17 Sales of Coffee by Type: % Value Growth 2001-2006
Table 18 Standard Vs Coffee Pods 2004-2006
Table 19 Instant Coffee by Speciality Type 2004-2006
Table 20 Coffee Company Shares 2002-2006
Table 21 Coffee Brand Shares 2003-2006
Table 22 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 23 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 24 Forecast Sales of Coffee by Type: Value 2006-2011
Table 25 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 26 Forecast Sales of Coffee by Type: % Value Growth 2006-2011
TEA IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Tea by Subsector: Volume 2001-2006
Table 28 Sales of Tea by Subsector: Value 2001-2006
Table 29 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 30 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 31 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
Table 32 Tea Company Shares 2002-2006
Table 33 Tea Brand Shares 2003-2006
Table 34 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 36 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011
OTHER HOT DRINKS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Other Hot Drinks by Subsector: Volume 2001-2006
Table 39 Sales of Other Hot Drinks by Subsector: Value 2001-2006
Table 40 Sales of Other Hot Drinks by Subsector: % Volume Growth 2001-2006
Table 41 Sales of Other Hot Drinks by Subsector: % Value Growth 2001-2006
Table 42 Other Tea by Type: % Off-trade Volume 2005-2006
Table 43 Other Hot Drinks Company Shares 2002-2006
Table 44 Other Hot Drinks Brand Shares 2003-2006
Table 45 Forecast Sales of Other Hot Drinks by Subsector: Volume 2006-2011
Table 46 Forecast Sales of Other Hot Drinks by Subsector: Value 2006-2011
Table 47 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2006-2011
Table 48 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2006-2011