Hot Drinks in Slovenia
Euromonitor International's Hot Drinks in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 17 | Publication date: Sep 2006
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- Get insight into trends in market performance
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Executive summary
Healthier attitudes change consumer perception
Slovenians are becoming more health conscious with regard to their eating, drinking and general lifestyles. In hot drinks this has led to an emphasis on herbal, green and red teas and decaffeinated coffee. The changing preferences of different generations have also affected the consumption of hot drinks. While older consumers – such as grandparents – choose plant-based drinks, their children – or parents – swear by strong Turkish coffee. The younger generation tends to prefer instant coffee and tea.
Domestic companies are the key players
The Slovenian food industry in generally dominated by domestic companies. In the hot drinks market this has become even more the case. Droga Kolinska’s brands of coffee and tea, Barcaffe and 1001 Cvet (which means 1001 Flower) dominate the Slovenian hot drinks market. The cocoa drink Benko had such a strong position in the former Yugoslavia that even today Benko is a synonym for cocoa. Nevertheless, the producer of this drink – Mercator-Emba - decided to change the name of its Benko cocoa to Ben Quick once Slovenia became an independent country.
Greater focus on private label
As a result of a domestic law, which requires that the producer of a private label product must be stated on the packaging, private label is gaining in share each year. If consumers were aware that both premium brands and private label products were often manufactured by the same company, premium brands would lose their competitive edge. With this law the government created a winning combination for the consumer, who gets high quality at a low price, while at the same time creating a disadvantage for the manufacturers.
Changes in saturated hot drinks market seen only in individual sectors
The hot drinks market in Slovenia is saturated and is expected to remain so in the future. Main changes will be seen in individual sectors. With aggressive marketing consumer preferences for all leading premium brands could change. As a result of such changes market shares could also change. Kraft Foods has been challenging Barcaffe’s share for years. Doncafé is a new player in coffee and would like to replicate the success it has already achieved in Serbia and Bosnia-Herzegovina. Tea faces the same dilemma with Podravka, Cedevita, Franck and other real tea producers battling for shares. However, the biggest threat in the future might come from private label as the leading domestic companies are starting to cannibalise their own brands.
Table of contents
HOT DRINKS IN SLOVENIA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
2.1 Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile – Droga Kolinska dd
Summary 1 Droga Kolinska dd: Operational Indicators 2004
Summary 2 Droga Kolinska dd: Production Statistics 2004
2.4 Leading Company Profile – Mercator-Emba dd
Summary 3 Mercator-Emba dd: Operational Indicators 2004
Summary 4 Mercator-Emba dd: Production Statistics 2004
2.5 New Product Launches
Summary 5 Major New Product Launches 2004-2005
2.6 Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
2.7 Retailer Activity and Private Label Trends
2.8 Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
3. DEFINITIONS