Hot Drinks in Slovenia
Euromonitor International's Hot Drinks in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Value growth outpaces volume growth
Slovenian hot drinks posted positive volume and value growth in 2008. Value growth outpaced volume growth due to unit prices increases, which were the consequence of global unit price increases in raw materials. Volume growth in the on-trade channel surpassed that in the off-trade channel, as a result of the so-called “café tourism” developing in all big Slovenian cities. Tea was the most dynamic sector, due to strong growth in green tea, black tea and other tea.
Instant standard coffee benefits from new product launches and strong marketing support
Instant standard coffee benefited from the highest number of new product launches and strongest marketing support in 2008. Instant coffee is an emerging and rapidly growing category, based on the fact that it targets a new consumer group, namely teenagers and younger consumers in general. New product launches by Droga Kolinska made instant standard coffee the most dynamic coffee category in 2008. In continuation of the trend set by Kraft Foods, Droga Kolinska extended its leading Barcaffe brand with three new varieties of instant standard coffee, namely Barcaffe 2-in-1, Barcaffe 3-in-1 and Barcaffe Freeze.
Droga Kolinska remains the leading player
Droga Kolinska remained the leader of Slovenian hot drinks in 2008. The company is present with two strong brands, namely 1001 Cvet and Barcaffe. According to market research company Valicon, Barcaffe is the strongest coffee brand in Slovenia. However, in accordance with its new strategic orientation, Droga Kolinska has decided to sell 1001 Cvet, which is only of domestic importance.
Supermarkets/hypermarkets strengthens its leading volume share
Supermarkets/hypermarkets strengthened its leading volume share in 2008. The outlets benefited from organic growth, the widest product portfolio and frequent point-of-sale activities. Additionally, the changing Slovenian lifestyle favoured less frequent, but bigger shopping trips, with consumers spending more time (including free time) at shopping centres. Discounters also increased its volume share, on account of organic growth and the favourable price and quality ratio of the products offered.
Considerable potential for volume and value growth
Slovenian hot drinks has potential for further volume and value growth over the forecast period. In comparison with the review period, volume and value growth rates will be higher over the forecast period. The on-trade channel will continue to benefit from the growing popularity of Slovenia as a tourist destination. Tea will remain the most dynamic sector in volume terms, due to promotional activities based on its wellness characteristics and health benefits.
Table of contents
HOT DRINKS IN SLOVENIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Value growth outpaces volume growth
Instant standard coffee benefits from new product launches and strong marketing support
Droga Kolinska remains the leading player
Supermarkets/hypermarkets strengthens its leading volume share
Considerable potential for volume and value growth
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 26 Retail Sales of Coffee by Type: Volume 2003-2008
Table 27 Retail Sales of Coffee by Type: Value 2003-2008
Table 28 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 29 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 30 Coffee Company Shares 2004-2008
Table 31 Coffee Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 35 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 37 Other Tea by Type: % Off-trade Volume 2005-2008
Table 38 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 39 Retail Sales of Tea by Subsector: Value 2003-2008
Table 40 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 41 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 42 Tea Company Shares 2004-2008
Table 43 Tea Brand Shares 2005-2008
Table 44 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 45 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 46 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 47 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 49 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 50 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 51 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 52 Other Hot Drinks Company Shares 2004-2008
Table 53 Other Hot Drinks Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
ARC KRANJ DOO
Strategic Direction
Key Facts
Summary 2 Arc Kranj doo: Key Facts
Summary 3 Arc Kranj doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Arc Kranj doo: Competitive Position 2008
DROGA KOLINSKA DD
Strategic Direction
Key Facts
Summary 5 Droga Kolinska dd: Key Facts
Summary 6 Droga Kolinska dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Droga Kolinska dd: Competitive Position 2008