Hot Drinks in Spain
Euromonitor International's Hot Drinks in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 81 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Health and wellness dictate purchasing decisions
Growth in the Spanish hot drinks market was driven by the off-trade and the launch of new products in 2008. Moreover, growing awareness of health and wellness among the Spanish population was bolstered by an increasing preoccupation with fitness and physical appearance over the last few years, which had a growing influence on the purchasing of hot drinks. Some consumers are switching from coffee to tea, which offers greater health benefits. Furthermore, sales of decaffeinated coffee and green and fruit/herbal tea grew strongly, while torrefacto coffee – coffee beans roasted with sugar- witnessed a significant volume decline in 2008.
Chained coffee shops expand in Spain
Cafés and bars have had a constant presence in Spain for generations. Chained coffee shops, either national or from abroad, have to face the fact that the majority of consumers still prefer their local bar for a coffee, and that the concept of espresso-based coffee is anything but new to the Spanish. In this context, chained coffee shops decided to expand their model across Spain through an increasing number of outlets and the introduction of innovative product offerings.
Concentration characterises Spanish hot drinks market
The hot drinks market is concentrated in the hands of major players. Nestlé España SA, Sara Lee Southern Europe SL, Nutrexpa SA and Kraft Foods Iberia SL accounted for more than a 60% value share of hot drinks sales in Spain in 2008. Moreover, private label also maintained a significant share. In response, during the last few years, many domestic players - mainly in the on-trade - have developed strategies to reinforce their brand’s position as synonymous with quality.
Off-trade distribution drives hot drinks sales
Off-trade distribution continued to be the key driver of hot drinks volume sales. In general, off-trade distribution channels benefit from a wide range of hot drinks products, mainly in terms of new launches and promotional campaigns. However, the only exception has been coffee consumption, which has always been very high outside the home, surpassing that of the off-trade channel over the review period and being one of the highest rates in the world.
Slight decline in hot drinks over the forecast period
Over the forecast period hot drinks is expected to stagnate or even slightly decline in constant value terms. The market will be characterised by a search for healthier solutions, growth of the fairtrade concept and the launch of premium products.
Table of contents
HOT DRINKS IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Health and wellness dictate purchasing decisions
Chained coffee shops expand in Spain
Concentration characterises Spanish hot drinks market
Off-trade distribution drives hot drinks sales
Slight decline in hot drinks over the forecast period
KEY TRENDS AND DEVELOPMENTS
Globalisation of consumption habits and coffee chain model expanding in Spain
On-trade coffee competitive environment
Pessimistic economic forecast for the coming years
Health issues shape demand
Increasing raw material prices
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 25 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2001-2007
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
CAFé CANDELAS SL - HOT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Candelas SL: Key Facts
Summary 3 Candelas SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Candelas SL: Production Statistics 2007
COMPETITIVE POSITIONING
KRAFT FOODS IBERIA SL - HOT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kraft Foods Iberia SL: Key Facts
Summary 6 Kraft Foods Iberia SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Kraft Foods Iberia SL: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Kraft Foods Iberia SL: Competitive Position 2008
NESTLé ESPAñA SA (GRUPO) - HOT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nestlé España SA (Grupo): Key Facts
Summary 10 Nestlé España SA (Grupo): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Nestlé España SA (Grupo): Competitive Position 2008
NUTREXPA SA - HOT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Nutrexpa SA: Key Facts
Summary 13 Nutrexpa SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Nutrexpa SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Nutrexpa SA: Competitive Position 2008
SARA LEE SOUTHERN EUROPE SL - HOT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Sara Lee Southern Europe SL: Key Facts
Summary 17 Sara Lee Southern Europe SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Sara Lee Southern Europe SL: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Sara Lee Southern Europe SL: Competitive Position 2008
SEDA SOLUBLES SL - HOT DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 SEDA Solubles SL: Key Facts
Summary 21 SEDA Solubles SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
COFFEE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Retail Sales of Coffee by Type: Volume 2003-2008
Table 27 Retail Sales of Coffee by Type: Value 2003-2008
Table 28 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 29 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 30 Standard Vs Coffee Pods 2004-2008
Table 31 Coffee Company Shares 2004-2008
Table 32 Coffee Brand Shares 2005-2008
Table 33 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 35 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 36 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
Table 37 Coffee Machine Sales: 2002-2007
Table 38 Instant Coffee by Speciality Type 2004-2008
TEA IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 40 Retail Sales of Tea by Subsector: Value 2003-2008
Table 41 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 42 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 43 Tea Company Shares 2004-2008
Table 44 Tea Brand Shares 2005-2008
Table 45 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 46 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 47 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 48 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
Table 49 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 50 Other Tea by Type: % Off-trade Volume 2005-2008
OTHER HOT DRINKS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 53 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 54 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 55 Other Hot Drinks Company Shares 2004-2008
Table 56 Other Hot Drinks Brand Shares 2005-2008
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013