Hot Drinks in Sweden
Euromonitor International's Hot Drinks in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 76 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Total volume sales decline, driven by a drop in the off-trade channel
Total volume sales of hot drinks in Sweden fell in 2008, driven by a drop in the off-trade channel. By contrast, the on-trade channel continued to develop positively. Off-trade value growth remained positive, but slower than during the review period as a whole. The Swedish hot drinks market is heavily dominated by coffee, which has reached maturity. Tea maintained positive volume and value growth in 2008, while other hot drinks (comprising only chocolate-based flavoured powder drinks) continued the downward trend of the review period.
Single-estate coffee meets demand for premium products
The ethical trend is strong in Swedish hot drinks. Organic and Fair Trade brands enjoyed dynamic volume and value growth in 2008, with manufacturers continuing to launch new products. Single-estate coffee, often organic or Fair Trade, was also part of the trend towards premium products. This trend was particularly strong in coffee.
Coffee producers dominate value sales
Four coffee manufacturers and one tea producer dominate hot drinks in Sweden. Kraft Foods Sverige remained the number one player in 2008, primarily as a result of the popularity of its leading brands Gevalia in coffee and O’boy in chocolate-based flavoured powder drinks. Nestlé Sverige was in second place, followed by the domestic Löfbergs Lila. Tea producer Unilever Sverige was ranked fourth with its popular Lipton brand, followed by another domestic company, Arvid Nordquist.
Grocery retailers remains the dominant distribution channel
Hot drinks distribution in Sweden is dominated by grocery retailers. In 2008, supermarkets/hypermarkets accounted for the highest volume sales, followed by discounters. Discounters posted the strongest volume share increase during the review period, due to an increasing number of outlets. Non-grocery retailers, mostly chained variety stores, also increased its volume share during the review period. The outlets have occasional low-priced offers from the spot market and from bankruptcy warehouses.
Total volume sales forecast to continue decreasing
Total volume sales of hot drinks are forecast to continue falling during 2008-2013. As in 2008, the off-trade channel will drive the decline, while the on-trade channel will continue to develop positively. Although the weaker economy will hold back on-trade volume growth during the early years of the forecast period, growth will pick up again towards the end of the forecast period. Off-trade value sales are forecast to increase marginally, as a result of higher unit prices of coffee and tea. Tea is expected to post the most dynamic development, as a result of its growing popularity among younger consumers.
Table of contents
HOT DRINKS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Total volume sales decline, driven by a drop in the off-trade channel
Single-estate coffee meets demand for premium products
Coffee producers dominate value sales
Grocery retailers remains the dominant distribution channel
Total volume sales forecast to continue decreasing
KEY TRENDS AND DEVELOPMENTS
Economy dips
On-trade channel initiates trends
Pods on their way in?
Fair Trade, organic and single-estate coffee enjoy dynamic growth
Chained grocery retailers dominate volume sales
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Table 26 Svensk Kaffeinformation, per capita consumption 2002-2007
Production/Import/Export Data
Table 27 Imports of Hot Drinks by Sector 2002-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
ARVID NORDQUIST HAB - HOT DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arvid Nordquist HAB: Key Facts
Summary 3 Arvid Nordquist HAB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Arvid Nordquist AB: Competitive Position 2008
FRIGGS AB - HOT DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Friggs AB: Key Facts
Summary 6 Friggs AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Friggs AB: Competitive Position 2008
KUNG MARKATTA AB - HOT DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kung Markatta AB: Key Facts
Summary 9 Kung Markatta AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Kung Markatta AB: Competitive Position 2008
LöFBERGS LILA AB - HOT DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Löfbergs Lila AB: Key Facts
Summary 12 Löfbergs Lila AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Löfbergs Lila AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Löfbergs Lila AB: Competitive Position 2008
COFFEE IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Coffee Machine Sales: 2002-2007
Table 29 Instant Coffee by Speciality Type 2004-2008
Table 30 Retail Sales of Coffee by Type: Volume 2003-2008
Table 31 Retail Sales of Coffee by Type: Value 2003-2008
Table 32 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 33 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 34 Standard Vs Coffee Pods 2004-2008
Table 35 Coffee Company Shares 2004-2008
Table 36 Coffee Brand Shares 2005-2008
Table 37 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 39 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 40 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 42 Other Tea by Type: % Off-trade Volume 2005-2008
Table 43 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 44 Retail Sales of Tea by Subsector: Value 2003-2008
Table 45 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 46 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 47 Tea Company Shares 2004-2008
Table 48 Tea Brand Shares 2005-2008
Table 49 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 50 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 51 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 52 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 54 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 55 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 56 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 57 Other Hot Drinks Company Shares 2004-2008
Table 58 Other Hot Drinks Brand Shares 2005-2008
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 62 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013