Hot Drinks in Sweden
Euromonitor International's Hot Drinks in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 58 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Small decline in sales of hot drinks
Total volume sales of hot drinks decreased by 2% in 2006 while off-trade value sales remained stagnant from the previous year. Sales of both coffee and other hot drinks rose while tea sales increased in both volume and value.
Growth in on-trade channel
The on-trade channel recorded a more positive development than the off-trade in 2006 helped by the coffee shop trend which pushed sales of both coffee and tea. The number of chained outlets in Sweden increased rapidly over the review period, targeting young adults in particular. Furthermore the strong Swedish economy allowed for more spending via the on-trade in general.
Health trend impacts the hot drinks industry
The health and wellness trend influenced every aspect of the hot drinks industry over the review period. In tea, sales of naturally healthy products, such as green tea, increased while sales of organic coffee and tea also witnessed strong growth in 2006. Part of the reason for this upward trend was that producers and retail chains lowered the unit prices of these products to the same level as standard brands. At the same time chocolate-based powder drinks decreased as a result of their high sugar content, making them less appealing to health conscious consumers.
Kraft Food dominates hot drinks
Coffee producers characterise the hot drinks industry as coffee is the most popular type of hot drink in Sweden. Kraft Foods was the leading company mainly thanks to its Gevalia brand. Kraft Foods is also the leading company in other hot drinks with its chocolate flavoured powder drink O’boy. The company was followed by Zoégas Kaffe and Löfberg Lila both strong in the coffee industry. Private label and Zoégas Kaffe recorded the strongest growth over the review period with Zoégas Kaffe benefiting from the latte trend and greater use of dark roasted coffee.
The on-trade channel will drive future sales of hot drinks
Total hot drink sales are forecast to increase by 2% in volume terms over the forecast period, mainly driven by strong development in the on-trade channel. Off-trade value sales are forecast to increase more than volume and this will contribute to higher unit prices. Development of the premium segment, along with higher world market prices, will contribute to the higher value growth. Coffee will maintain its domination of hot drinks while other hot drinks will be the only range to record a decline.
Table of contents
HOT DRINKS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Small decline in sales of hot drinks
Growth in on-trade channel
Health trend impacts the hot drinks industry
Kraft Food dominates hot drinks
The on-trade channel will drive future sales of hot drinks
KEY TRENDS AND DEVELOPMENTS
More organic and fair trade products
Strong economy
On-trade channel initiates new trends
Less space in retail outlets
More spending via the on-trade channel
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Production/Imports/Exports
Table 14 Imports of Hot Drinks by Sector 2001-2005
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - SWEDEN
ARVID NORDQUIST HAB - HOT DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Arvid Nordquist HAB: Key Facts
Summary 2 Arvid Nordquist AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Arvid Nordquist AB: Production Statistics 2006
COMPETITIVE POSITIONING
LINDVALLS KAFFE AB - HOT DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lindvalls Kaffe AB: Key Facts
Summary 5 Lindvalls Kaffe AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LöFBERGS LILA AB - HOT DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Löfbergs Lila AB: Key Facts
Summary 7 Löfbergs Lila AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Löfbergs Lila AB: Production Statistics 2006
COMPETITIVE POSITIONING
ONE CAFé INTERNATIONAL AB - HOT DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 One Café International AB: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
COFFEE IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Coffee by Type: Volume 2001-2006
Table 16 Sales of Coffee by Type: Value 2001-2006
Table 17 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 18 Sales of Coffee by Type: % Value Growth 2001-2006
Table 19 Standard Vs Coffee Pods 2004-2006
Table 20 Instant Coffee by Speciality Type 2004-2006
Table 21 Coffee Company Shares 2002-2006
Table 22 Coffee Brand Shares 2003-2006
Table 23 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 24 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 25 Forecast Sales of Coffee by Type: Value 2006-2011
Table 26 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 27 Forecast Sales of Coffee by Type: % Value Growth 2006-2011
TEA IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Tea by Subsector: Volume 2001-2006
Table 29 Sales of Tea by Subsector: Value 2001-2006
Table 30 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 31 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 32 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
Table 33 Tea Company Shares 2002-2006
Table 34 Tea Brand Shares 2003-2006
Table 35 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 36 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 37 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011
OTHER HOT DRINKS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Other Hot Drinks by Subsector: Volume 2001-2006
Table 40 Sales of Other Hot Drinks by Subsector: Value 2001-2006
Table 41 Sales of Other Hot Drinks by Subsector: % Volume Growth 2001-2006
Table 42 Sales of Other Hot Drinks by Subsector: % Value Growth 2001-2006
Table 43 Other Tea by Type: % Off-trade Volume 2005-2006
Table 44 Other Hot Drinks Company Shares 2002-2006
Table 45 Other Hot Drinks Brand Shares 2003-2006
Table 46 Forecast Sales of Other Hot Drinks by Subsector: Volume 2006-2011
Table 47 Forecast Sales of Other Hot Drinks by Subsector: Value 2006-2011
Table 48 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2006-2011
Table 49 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2006-2011