Hot Drinks in Ukraine
Euromonitor International's Hot Drinks in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 69 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Stagnating volume growth yet dynamic value growth
Hot drinks total volume growth was disappointing in 2008 due to increasing maturity and saturation. Indeed, per capita hot drinks consumption has remained static over the past two years. Soft drinks, which is booming as a result of new innovations such as RTD tea, continues to attract new consumers at the expense of hot drinks. However, in terms of value growth, hot drinks grew by an exceptional 19% during 2008, mainly as a result of rising unit prices due to increasing production and raw material costs and growing demand for premium brands, especially within tea.
Increasing demand for convenience products
The increasingly hectic pace of modern life in Ukraine has led to a rise in demand for convenient easy-to-prepare hot drinks products. As a result, bagged and instant tea continue to increase in popularity amongst consumers whilst loose tea recorded a decline in volume growth throughout the review period. Within coffee, instant coffee continued to perform strongly, with sales being fuelled by 2-in-1 and 3-in1 products. Increasing consumer health awareness is fuelling sales of other plant-based hot drinks containing ingredients such as echinacea and ginseng.
International players well positioned within hot drinks
The fact that the majority of hot drinks products in Ukraine are imported means that sales are dominated by international companies. Multinationals like Nestlé, Kraft Foods, and Unilever lead sales and continued to expand their operations during 2008. Hot drinks was subject to a significant amount of consolidation during the review period due to the desire of larger players to create nationwide distribution networks. In addition, leading players are also increasingly focussing on product and packaging quality.
Supermarkets/hypermarkets continue to increase in popularity
The majority of hot drinks sales are made within supermarkets/hypermarkets, independent grocers, outdoor markets, and kiosks. Supermarkets/hypermarkets continue to expand throughout the country, not only in cities, but also within smaller urban areas and towns. As a result of the increase in the popularity of supermarket/hypermarkets, sales within kiosks and outdoor markets declined throughout the review period.
Little prospect for expansion during forecast period
Hot drinks volume growth is not expected to increase significantly during the forecast period, with volume per capita consumption projected to remain relatively stable. In order to attract consumers, manufacturers will have to engage in significant product discounting, thereby lowering value growth. In addition, producers will focus on introducing new high quality and innovative products in a bid to maintain consumer interest.
Table of contents
HOT DRINKS IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Stagnating volume growth yet dynamic value growth
Increasing demand for convenience products
International players well positioned within hot drinks
Supermarkets/hypermarkets continue to increase in popularity
Little prospect for expansion during forecast period
KEY TRENDS AND DEVELOPMENTS
Rising incomes leads to increased hot drinks expenditure
17% off-trade unit price increase over 2008
Busier lifestyles fuel increased demand for convenience products
Increasing sales within supermarkets/hypermarkets
Foreign companies dominate sales
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 25 Production of Hot Drinks by Sector 2003-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
EKOPRODUCT PK - HOT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ekoproduct PK: Key Facts
Summary 3 Ekoproduct PK: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Ekoproduct PK: Competitive Position 2008
GALCA LTD SP - HOT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Galca Ltd SP: Key Facts
Summary 6 Galca Ltd SP: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Galca Ltd SP: Competitive Position 2008
MONOMAKH VAT - HOT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Monomakh VAT: Key Facts
Summary 9 Monomakh VAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Monomakh VAT: Competitive Position 2008
SOLOMIYA SP TOV - HOT DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Solomiya SP TOV: Key Facts
Summary 12 Solomiya SP TOV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Solomiya SP TOV: Competitive Position 2008
COFFEE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Retail Sales of Coffee by Type: Volume 2003-2008
Table 27 Retail Sales of Coffee by Type: Value 2003-2008
Table 28 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 29 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 30 Standard Vs Coffee Pods 2004-2008
Table 31 Coffee Company Shares 2004-2008
Table 32 Coffee Brand Shares 2005-2008
Table 33 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 35 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 36 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 38 Retail Sales of Tea by Subsector: Value 2003-2008
Table 39 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 40 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 41 Tea Company Shares 2004-2008
Table 42 Tea Brand Shares 2005-2008
Table 43 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 45 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 46 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 49 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 50 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 51 Other Hot Drinks Company Shares 2004-2008
Table 52 Other Hot Drinks Brand Shares 2005-2008
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013