Hot Drinks in Uruguay
Euromonitor International's Hot Drinks in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 51 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Concern about health increases
While in the past health was almost irrelevant in choosing hot drinks, the global tendency of worrying about health and personal appearance is affecting all segments of the population. Even men and teenagers are concerned about their health, a demographic not historically preoccupied with nutrition issues. The importance of flavour is being replaced by interest in low calorie hot drinks, caffeine-free products and natural herbal ingredients. Manufacturers are working to meet the demand for better-for-you versions of traditional hot drinks.
Increase in disposable income reflected in the return to former brands
The economic crisis of 2001-2002 determined that many consumers changed their former habits and brand loyalty and looked for cheaper options in hot drinks. Moreover, during the crisis many brands, mainly from the informal sector, appeared to be competing by lowering prices. In hot drinks, the range of quality among products is as pronounced as in other food and drinks, so prices play an important role in purchase decisions. As the crisis subsided, consumers returned to more expensive brands in coffee, tea, chocolate hot drinks and yerba maté.
Fierce price war
In a market in which differentiation is difficult to achieve, prices are the determining factor in purchase decisions. Traditionally, marketing activities are scarce in hot drinks, which further underscores the importance of prices. The fragmentation of the hot drinks industry also contributes to price competition: if larger players reduce their prices, their smaller counterparts are forced to follow suit.
Popularity of coffee and tea decreases
The culture of coffee and tea drinking is waning in Uruguay. Coffee and tea are typically part of the breakfast menu at home but there is little tradition of consuming these drinks at other times of the day or outside the home. The concept of drinking coffee and tea on-the-go is practically non-existent in Uruguay, as these drinks are more associated with breakfast at home or more leisurely social occasions.
Yerba maté continues to lead sales
Uruguay is the highest worldwide consumer of yerba maté per capita. Some 9kg of yerba maté is consumed per capita annually and its consumption continues to increase. Yerba maté is the most popular hot drink in Uruguay and it is consumed by all social classes and all ages. It is part of Uruguayan culture and folklore. The importance of yerba maté in Uruguay is such that it is considered to be a “basic food” alongside staples like flour and sugar and it is part of the government’s basic market basket of foodstuffs used to calculate consumer price indices.
Table of contents
HOT DRINKS IN URUGUAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Concern about health increases
Increase in disposable income reflected in the return to former brands
Fierce price war
Popularity of coffee and tea decreases
Yerba maté continues to lead sales
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 10 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
DEFINITIONS
NESTLÉ DEL URUGUAY SA
Strategic Direction
Key Facts
Summary 1 Nestlé del Uruguay SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nestlé del Uruguay SA: Competitive Position 2006
CARRAU & CIA SA
Strategic Direction
Key Facts
Summary 3 Carrau & Cia SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Carrau & Cia SA: Competitive Position 2006
INSTITUTO BOTÁNICO LA SELVA SRL
Strategic Direction
Key Facts
Summary 5 Instituto Botánico La Selva SRL: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Instituto Botánico La Selva SRL: Competitive Position 2006
CANARIAS SA
Strategic Direction
Key Facts
Summary 7 Canarias SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Canarias SA: Competitive Position 2006
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 13 Sales of Coffee by Type: Volume 2001-2006
Table 14 Sales of Coffee by Type: Value 2001-2006
Table 15 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 16 Sales of Coffee by Type: % Value Growth 2001-2006
Table 17 Coffee Company Shares 2002-2006
Table 18 Coffee Brand Shares 2003-2006
Table 19 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 20 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 21 Forecast Sales of Coffee by Type: Value 2006-2011
Table 22 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 23 Forecast Sales of Coffee by Type: % Value Growth 2006-2011
TEA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 24 Sales of Tea by Subsector: Volume 2001-2006
Table 25 Sales of Tea by Subsector: Value 2001-2006
Table 26 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 27 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 28 Tea Company Shares 2002-2006
Table 29 Tea Brand Shares 2003-2006
Table 30 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 31 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 32 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 33 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 34 Sales of Other Hot Drinks by Subsector: Volume 2001-2006
Table 35 Sales of Other Hot Drinks by Subsector: Value 2001-2006
Table 36 Sales of Other Hot Drinks by Subsector: % Volume Growth 2001-2006
Table 37 Sales of Other Hot Drinks by Subsector: % Value Growth 2001-2006
Table 38 Other Hot Drinks Company Shares 2002-2006
Table 39 Other Hot Drinks Brand Shares 2003-2006
Table 40 Forecast Sales of Other Hot Drinks by Subsector: Volume 2006-2011
Table 41 Forecast Sales of Other Hot Drinks by Subsector: Value 2006-2011
Table 42 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2006-2011
Table 43 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2006-2011