Hot Drinks in Uzbekistan
Euromonitor International's Hot Drinks in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 49 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Continuous demand for hot beverages, particularly tea, in Uzbekistan
In Uzbekistan hot beverages form an important part of people’s daily food and beverage intake. Uzbeks consume hot beverages throughout the year with almost all types of meals and consumption does not decrease during periods of hot weather. In fact, consumers drink hot beverages such as tea because they believe the hot beverage can cool their bodies. This kind of traditional belief creates continuous demand for products in hot drinks however some products are more popular than others. Tea is by far the most popular type of hot beverage and coffee is becoming more popular, although in 2007 consumption of coffee remained limited to consumers in urban locations.
Active advertising boosts popularity of products in hot drinks
Almost all players in hot drinks in Uzbekistan invest in advertising of diverse types. Products in hot drinks are regularly advertised on both national and Russian TV channels and on the radio during the day as well as in journals and magazines. During the review period there were also special marketing campaigns and promotional activities in parks, clubs and city centres, however by 2007 such events no longer occurred. Nevertheless the widespread use of advertising across Uzbekistan has enabled players to boost demand for their products. Advertising often focuses on the peculiarities of products, for example tea is promoted as an energy-enhancing beverage while coffee is advertised as a relaxing beverage. Furthermore, the appearance of local show business, television and film personalities in advertisements has helped to make products more attractive and increase their popularity.
New cafés/bars and restaurants outlets boost success of on-trade channel
In both tea and coffee, foodservice volume sales are lower than retail volume sales, however foodservice volume growth was stronger than retail volume growth in both categories in 2007. This was due to the continued increase in number of specialty coffee shop outlets, cafeteria outlets, choyhonas and restaurants in the capital city. Such outlets have gained in popularity because of their modern décor and pleasing design and because they are ideal places in which to spend leisure time, among other reasons. However, the people that frequent such outlets tend to be middle- to high-income consumers. Furthermore, in the middle of the review period, a new trend developed, namely that foodservice operators started to offer consumers a much wider range of coffee and tea products, including relaxing, natural and flavoured variants, which helped to boost the popularity of their outlets.
Most companies perform well in hot drinks in 2007
To the detriment of “others” all companies except Imperial Tea Exports (Pvt) Ltd managed to maintain or increase their retail value shares of hot drinks in 2007. Beta Algoritm A Sh IP, which is present in tea, continued to lead in terms of value share, as it always follows the latest trends and applies them to production. Strong promotional campaigns also enabled it to further increase its value share in 2007. With regard to retail volume shares, Nestlé Uzbekistan LLC was ranked first in 2007 due to its leading position in coffee with its Nescafe brand, which is widely advertised.
Positive outlook for hot drinks
Hot drinks is expected to perform well over the forecast period and to achieve stronger retail volume growth than it did over the review period while foodservice volume growth is expected to remain positive, albeit lower than over the review period, as the number of specialist coffee shop outlets in the major cities increases further and as many other foodservice operators start to offer a wider range of tea and coffee variants as opposed to offering just one type of tea or coffee.
Table of contents
HOT DRINKS IN UZBEKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Continuous demand for hot beverages, particularly tea, in Uzbekistan
Active advertising boosts popularity of products in hot drinks
New cafés/bars and restaurants outlets boost success of on-trade channel
Most companies perform well in hot drinks in 2007
Positive outlook for hot drinks
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Hot Drinks Company Shares by Value 2003-2007
Table 12 Hot Drinks Brand Shares by Value 2004-2007
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Sales of Coffee by Type: Volume 2002-2007
Table 26 Sales of Coffee by Type: Value 2002-2007
Table 27 Sales of Coffee by Type: % Volume Growth 2002-2007
Table 28 Sales of Coffee by Type: % Value Growth 2002-2007
Table 29 Coffee Company Shares 2003-2007
Table 30 Coffee Brand Shares 2004-2007
Table 31 Foodservice Sales of Coffee by Distribution Format 2002/2007
Table 32 Forecast Sales of Coffee by Type: Volume 2007-2012
Table 33 Forecast Sales of Coffee by Type: Value 2007-2012
Table 34 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012
Table 35 Forecast Sales of Coffee by Type: % Value Growth 2007-2012
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Tea by Subsector: Volume 2002-2007
Table 37 Sales of Tea by Subsector: Value 2002-2007
Table 38 Sales of Tea by Subsector: % Volume Growth 2002-2007
Table 39 Sales of Tea by Subsector: % Value Growth 2002-2007
Table 40 Tea Company Shares 2003-2007
Table 41 Tea Brand Shares 2004-2007
Table 42 Forecast Sales of Tea by Subsector: Volume 2007-2012
Table 43 Forecast Sales of Tea by Subsector: Value 2007-2012
Table 44 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
Table 45 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
Table 46 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
BETA ALGORITM A SH IP
Strategic Direction
Key Facts
Summary 2 Beta Algoritm A Sh IP: Key Facts
Company Background
Production
Competitive Positioning
SAMARKAND TEA FACTORY
Strategic Direction
Key Facts
Summary 3 Samarkand Tea Factory: Key Facts
Company Background
Production
Competitive Positioning