Hot Drinks in Uzbekistan
Euromonitor International's Hot Drinks in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 50 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Positive traditional background benefits hot drinks
Hot drinks in Uzbekistan is represented by two categories – coffee and tea. While coffee is limited to only instant coffee, tea exists in all categories, albeit at different levels of development. Nevertheless, coffee and tea are developed categories that have further potential for growth. Hot drinks account for a significant part of people’s daily consumption. Moreover, some people in Uzbekistan drink it simultaneously with meals.
Independently, coffee is becoming more regularly consumed– shifting from its luxury status to being a standard drink. A good variety of products made the options bigger and people’s choice wider. Tea benefits from being a national drink. Its growth potential stems from increasing scale of ceremonies and celebrations, and some other traditional factors, including national tea consumption behaviour, demographic changes.
The year of 3 in 1 coffee and green tea
Value sales of coffee developed robustly in 2008 and products with added cream and sugar played a key role in its success. Driven by consumer demand and wider distribution, sales of 3 in 1 coffee flourished. In addition, new packaging and new design were introduced by existing brands – Nescafe 3 in 1 and McCoffee. In the case of Nescafe, advertisement of its 3 in 1 products replaced all other Nescafe products.
In tea, green tea saw an impressive jump in growth in 2008. Green tea has always been a symbol of a healthy drink and the surge in demand was a result of the health trend caused by public discussions on existing health problems.
Competitive landscape full of events
Competitive landscape of hot drink was eventful in 2008. Both coffee and tea witnessed comprehensive and sophisticated advertising policies that were much needed in the local arena.
In coffee, all major companies launched their own advertisements. However, advertisements by Nescafe 3 in 1 and McCoffee were directed at each other, intensifying competition. The massive advertising efforts proved to be effective as in 2008, more people started consuming 3 in 1 coffee.
Tea also witnessed important events such as significant shifts in shares for the top five companies, impressive marketing activities and packaging innovations, the latter two as part of efforts to draw consumer attention.
Rising significance of foodservice channel
In hot drinks, retail sales far exceeded sales in foodservice. However, in terms of growth, foodservice sales are advancing faster. Caused by the increase in the number of foodservice outlets such as special coffee shops, cafeterias, choyhonas (tearooms, a place for men’s gathering) and other restaurants, development of foodservice sales is greatly owed to the popularity of these places.
In addition, starting from a couple of years ago, a new trend appeared – outlets started offering an enormous range of coffees and various kinds of teas, including relaxing, natural and flavoured ingredients. Although customers are limited to middle upper and upper income families, the category is highly benefiting from this trend in term of sales generated.
Continuation of existing trends over the forecast period
Hot drinks in Uzbekistan is expected to grow faster during the forecast period. Existing trends driving sales is expected to persist over the next five years. In addition, the development of other cities like Samarkand, Bukhara and all Ferghana valley cities will play a more important role in generating demand, especially in the foodservice channel where trends in the capital Tashkent will be replicated in the smaller cities. This is in addition to the strong population growth which will provide a healthy consumer base for hot drinks during the forecast period.
Table of contents
HOT DRINKS IN UZBEKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive traditional background benefits hot drinks
The year of 3 in 1 coffee and green tea
Competitive landscape full of events
Rising significance of foodservice channel
Continuation of existing trends over the forecast period
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Retail Sales of Coffee by Type: Volume 2003-2008
Table 30 Retail Sales of Coffee by Type: Value 2003-2008
Table 31 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 32 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 33 Coffee Company Shares 2004-2008
Table 34 Coffee Brand Shares 2005-2008
Table 35 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 36 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 39 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 40 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 41 Retail Sales of Tea by Subsector: Value 2003-2008
Table 42 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 43 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 44 Tea Company Shares 2004-2008
Table 45 Tea Brand Shares 2005-2008
OTHER HOT DRINKS IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
SAMARKAND TEA FACTORY
Strategic Direction
KEY FACTS
Summary 2 Samarqand Choy Zavodi: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Samarqand Choy Zavodi: Competitive Position 2008
BETA ALGORITM A SH IP
Strategic Direction
KEY FACTS
Summary 4 Beta Algoritm A SH IP: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Beta Algoritm A SH IP: Competitive Position 2008