Hot Drinks in Venezuela
Euromonitor International's Hot Drinks in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 54 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
In 2006 Hot Drinks Saw the Fastest Growth of fhe Review Period
In 2006, hot drinks experienced its highest growth rate of the review period in terms of retail volume and value as the improved household budgets supported increased demand, while innovations served to attract consumers to the market.
Tea Achieves the Largest Growth in Volume Sales
Tea became the sector with the largest growth in retail volume sales in the hot drinks market in 2006, developing from its smaller consumer base due to rising interest in health issues. Consumers are developing a taste for this product as a healthy alternative to more traditional coffee and other hot drinks.
Price Control on Coffee Causes Distortions in the Market
During 2006, the coffee sector registered the largest growth in current value sales. However, this growth was limited by price controls. Rising demand for coffee led to product scarcity, which led to an updating of official price control levels and significantly higher unit prices. In turn, this increased sales of instant products, which became more competitive alongside ground coffee and deterred the further development of specialities, as fixed prices were extended to all coffee types and did not stimulate the production of more value-added products as a means to improve overall margins for coffee producers.
Healthy and Convenient Products Contribute to Higher Demand
In 2006, the growing sophistication of Venezuelan consumers led them to demand healthier and more convenient beverages in the hot drinks market, such as non-traditional products including instant decaffeinated coffee, green tea, fruit/herbal teas in convenient teabags rather than traditional leaves, light hot chocolate, and lower calorie products. These consumption preferences were prompted by better economic conditions and a higher level of information on diets, health benefits, body care, natural relaxation techniques, and health care in general terms. The growing pace of modern life has also contributed to the demand for easy-to-prepare products as consumers have less time to spend on cooking.
Tea Expected to Retain Highest Growth Over the Forecast Period
Having some way to go to maturity as a sector, tea is forecast to register the largest growth in volume between 2006 and 2011. Attracted by potential health properties, which are expected to increase in significance in the forecast period, Venezuelans are likely to expand both their knowledge of the product and their demand for it.
Table of contents
HOT DRINKS IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
In 2006 Hot Drinks Saw the Fastest Growth of fhe Review Period
Tea Achieves the Largest Growth in Volume Sales
Price Control on Coffee Causes Distortions in the Market
Healthy and Convenient Products Contribute to Higher Demand
Tea Expected to Retain Highest Growth Over the Forecast Period
KEY TRENDS AND DEVELOPMENTS
High Oil Prices and Government Economic Policy Boost Consumer Purchasing Power
Price Regulations Generate Distortions in the Market
The State as a Producer and Distributor of Goods
Growing Health Concerns Shape Market Development
Convenience Stores Play an Increasingly Important Role in Venezuelan Retailing
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - VENEZUELA
ALFONZO RIVAS & CíA CA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Alfonzo Rivas & Cía CA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CAFé FAMA DE AMéRICA CA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Café Fama de América CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Café Fama de América CA: Production Information 2006
COMPETITIVE POSITIONING
CHOCOLATES EL REY CA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Chocolates El Rey CA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
EMPRESAS POLAR CA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Empresas Polar CA: Key Facts
Summary 6 Empresas Polar CA: Operational Indicators 2003-2004
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
INDUSTRIAS IBERIA CA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Industrias Iberia CA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
MARCELO Y RIVERO CA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Marcelo y Rivero CA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
COFFEE IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Coffee by Type: Volume 2001-2006
Table 15 Sales of Coffee by Type: Value 2001-2006
Table 16 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 17 Sales of Coffee by Type: % Value Growth 2001-2006
Table 18 Standard vs Coffee Pods 2004-2006
Table 19 Coffee Company Shares 2002-2006
Table 20 Coffee Brand Shares 2003-2006
Table 21 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 22 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 23 Forecast Sales of Coffee by Type: Value 2006-2011
Table 24 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 25 Forecast Sales of Coffee by Type: % Value Growth 2006-2011
TEA IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Tea by Subsector: Volume 2001-2006
Table 27 Sales of Tea by Subsector: Value 2001-2006
Table 28 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 30 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
Table 31 Tea Company Shares 2002-2006
Table 32 Tea Brand Shares 2003-2006
Table 33 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 34 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 35 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 36 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011
OTHER HOT DRINKS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Other Hot Drinks by Subsector: Volume 2001-2006
Table 38 Sales of Other Hot Drinks by Subsector: Value 2001-2006
Table 39 Sales of Other Hot Drinks by Subsector: % Volume Growth 2001-2006
Table 40 Sales of Other Hot Drinks by Subsector: % Value Growth 2001-2006
Table 41 Other Hot Drinks Company Shares 2002-2006
Table 42 Other Hot Drinks Brand Shares 2003-2006
Table 43 Forecast Sales of Other Hot Drinks by Subsector: Volume 2006-2011
Table 44 Forecast Sales of Other Hot Drinks by Subsector: Value 2006-2011
Table 45 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2006-2011
Table 46 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2006-2011