Hot Drinks in Venezuela
Euromonitor International's Hot Drinks in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 69 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
The events in the coffee sector played the main role in 2008 for hot drinks
In 2008, coffee remained one of the main sectors within the hot drinks industry, with a significant volume and value sales share. This sector, however, has been one of the most affected in terms of shortages and price regulation, suggesting that its volume and value could have been even greater. Coffee will continue to remain a very important product in the regular diet of Venezuelans, and that is the reason why it is part of the plans that the government has to encourage its production, and possibly maintain its regulation in terms of price and presentation in the long run.
Changes in price regulation relieve tension in the coffee sector
One of the most important events with regard to hot drinks in 2008 was the revision and modification of regulated prices, which had been frozen since 2005. The state changed the prices, taking into account the increasing effect of the distortions in the coffee industry, due to costs that had become too high to maintain profitability on sales. However, some representatives from the private sector claim not to be entirely satisfied with this modification as it did not meet their expectations.
New players are beginning to appear in the competitive landscape
The leadership in different hot drinks sectors is still in the hands of companies that dominated the market in 2007. In the case of coffee, Marcelo y Rivero CA retained its leading position, in the tea sector Alfonzo Rivas & Cía CA maintained the advantageous position afforded it by its McCormick brand, and in the other hot drinks sector Empresas Polar CA leads with its brands Quaker and Toddy, the latter newly enhanced with a modern image change. However, new competitors began to gain ground in various areas, including companies like Zuly Milk, which participates in chocolate-based powder hot drinks. Also, New Colony, the decaffeinated coffee brand from the Colombian company Casa Luker, increased its visibility during the traditional coffee shortages.
Hot drinks sales expand through several distribution channels
Supermarkets/hypermarkets was the leading retail channel for hot drinks in 2008 and will continue to be the leader throughout the 2008-2013 forecast period. These large outlets are where consumers typically make their weekly purchases. However, smaller outlets, including independent small grocers and forecourt retailers, increased their off-trade sales in 2008, relying on their convenience. Additionally, non-store retailing continued to grow, driven primarily by the vending channel in the coffee sector.
Non-traditional products poised for growth in the forecast period
Hot drinks retail sales are expected to grow in 2008-2013, but at a slightly slower pace than in the 2003-2008 review period. The industry should continue to show growth, especially on the back of government initiatives to improve domestic coffee production. Retail value growth, however, will continue to be hampered by government price controls, which are not expected to be lifted in the 2008-2013 forecast period. The unavailability of standard coffee prompted consumers to try different hot drinks products, including decaffeinated coffee and other hot drinks. The ultimate success of these products, however, will depend on the consistent availability of standard coffee on store shelves.
Table of contents
HOT DRINKS IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
The events in the coffee sector played the main role in 2008 for hot drinks
Changes in price regulation relieve tension in the coffee sector
New players are beginning to appear in the competitive landscape
Hot drinks sales expand through several distribution channels
Non-traditional products poised for growth in the forecast period
KEY TRENDS AND DEVELOPMENTS
Government intervention commonplace in coffee sector
Consumption uncertainty rises as austerity policy is planned in 2009
Tea sector experiences growth, but coffee remains king
Advertising strategies changing the approach in terms of presence and impact
Venezuelans are becoming more sophisticated hot drinks consumers
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 26 Imports/Exports of Hot Drinks by Sector 2001-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VENEZUELA
ALFONZO RIVAS & CíA CA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alfonzo Rivas & Cía CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Alfonzo Rivas & Cía CA: Competitive Position 2008
CAFé FAMA DE AMéRICA CA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Café Fama de América: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Café Fama de América: Competitive Position 2008
CAFé IMPERIAL SA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Café Imperial SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Café Imperial SA: Competitive Position 2008
MARCELO Y RIVERO CA - HOT DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Marcel y Rivero CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Marcelo y Rivero: Competitive Position 2008
COFFEE IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Coffee Machine Sales: 2002-2007
Table 28 Instant Coffee by Speciality Type 2004-2008
Table 29 Retail Sales of Coffee by Type: Volume 2003-2008
Table 30 Retail Sales of Coffee by Type: Value 2003-2008
Table 31 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 32 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 33 Standard Vs Coffee Pods 2004-2008
Table 34 Coffee Company Shares 2004-2008
Table 35 Coffee Brand Shares 2005-2008
Table 36 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 39 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 41 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 42 Retail Sales of Tea by Subsector: Value 2003-2008
Table 43 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 44 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 45 Tea Company Shares 2004-2008
Table 46 Tea Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 48 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 49 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 50 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 53 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 54 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 55 Other Hot Drinks Company Shares 2004-2008
Table 56 Other Hot Drinks Brand Shares 2005-2008
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013