Hot Drinks in the Czech Republic
Euromonitor International's Hot Drinks in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Moderate growth in consumption of hot drinks
Consumption of hot drinks in the country continues to increase by moderate steps. The tea sector performs the best while other hot drinks face a drop in volume sales. Within coffee products, there are changes in consumption with instant varieties gaining more volume share. Coffee remains by far the largest sector in terms of volume and value sales in 2006, followed by tea and then other hot drinks. Per capita coffee consumption in the Czech Republic reaches just under 3kg, remaining below that of other Western European countries. Per capita tea consumption is nearly 0.4kg, also below the European average. Value sales faced a drop caused by the fact that since July 2006 lower rate VAT became effective and was imposed on coffee and tea products.
Fresh coffee the largest group, but declining
Although fresh coffee, with fresh ground taking the majority of sales, remains the largest group within coffee in terms of volume, instant variants are experiencing the highest increase in sales. More consumers shift to instant coffee for its modern image and good taste. Turkish coffee has long been the traditional hot drink in the country. Many consumers drink both coffee varieties. Coffee specialities such as 2-in-1 (coffee and milk) and 3-in-1 (coffee and milk and sugar) represent the most dynamic group.
Recent baby boom boosts sales of chocolate-based flavoured powder drinks
Other hot drinks remained the smallest sector within the Czech hot drinks market. Consumption of chocolate-based flavoured powder drinks is supported by a recent two-year baby boom and by the strong promotional support of Nestlé Cesko sro, with its leading brand Orion Granko, a popular domestic brand, enriched with vitamins and calcium with a long tradition in the country. Other plant-based hot drinks are losing ground to instant coffee products as increasing numbers of older consumers are switching to low-priced instant coffee offered by discounters.
Czech consumers favour fruit/herbal tea
Their healthy images drive demand for fruit/herbal and green tea products at the expense of black standard tea. Fruit/herbal tea remains the most popular group. Green tea is gradually reaching the point of saturation. The notion of tea as a healthy drink is developing, as demonstrated by new products on the shelves. Tea culture in the country reflects the fact that more consumers now choose tea according to quality and more consumers drink tea away from home. Demand for instant tea remains small.
Multinationals rule in coffee while domestic players fare better in tea
In coffee, multinational players Tchibo Praha spol sro, Kraft Foods Cr sro, Balirny Douwe Egberts as and Nestlé Cesko sro are the respective leading companies in value terms in 2006, followed by local player Marila Balirny as. These players are present in all the main product areas within coffee, and offer their brands in a number of price segments, from economy to premium. Leading the field of tea producers is Jemca Jemnice as, followed with Balirny Douwe Egberts as, Teekanne sro, Unilever Cr spol sro and Dukat Inc as.
Table of contents
HOT DRINKS IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Moderate growth in consumption of hot drinks
Fresh coffee the largest group, but declining
Recent baby boom boosts sales of chocolate-based flavoured powder drinks
Czech consumers favour fruit/herbal tea
Multinationals rule in coffee while domestic players fare better in tea
KEY TRENDS AND DEVELOPMENTS
Demand for functional tea products rises
X-in-1 instant specialities gain in popularity
Field of hot drinks becomes more consolidated
Coffee culture develops in foodservice
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
Published Data Comparisons
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
CZECH BONA CAFFE - HOT DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Czech Bona Caffee: Key facts
Summary 3 Czech Bona Caffee: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Czech Bona Caffee: Production Statistics 2005
COMPETITIVE POSITIONING
JEMCA JEMNICE AS - HOT DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Jemca Jemnice as: Key Facts
Summary 6 Jemca Jemnice as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Jemca as: Production Statistics 2006
COMPETITIVE POSITIONING
MARILA BALIRNY AS - HOT DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Marila Balirny as: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Marila Balirny as: Production Statistics 2005
COMPETITIVE POSITIONING
TIMEX INC SRO - HOT DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Timex Inc sro: Key Facts
Summary 11 Timex Inc sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Timex Inc sro: Production Statistics 2005
COMPETITIVE POSITIONING
COFFEE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Coffee by Type: Volume 2001-2006
Table 15 Sales of Coffee by Type: Value 2001-2006
Table 16 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 17 Sales of Coffee by Type: % Value Growth 2001-2006
Table 18 Standard Vs Coffee Pods 2004-2006
Table 19 Instant Coffee by Speciality Type 2004-2006
Table 20 Coffee Company Shares 2002-2006
Table 21 Coffee Brand Shares 2003-2006
Table 22 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 23 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 24 Forecast Sales of Coffee by Type: Value 2006-2011
Table 25 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 26 Forecast Sales of Coffee by Type: % Value Growth 2006-2011
TEA IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Tea by Subsector: Volume 2001-2006
Table 28 Sales of Tea by Subsector: Value 2001-2006
Table 29 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 30 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 31 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
Table 32 Other Tea by Type: % Off-trade Volume 2005-2006
Table 33 Tea Company Shares 2002-2006
Table 34 Tea Brand Shares 2003-2006
Table 35 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 36 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 37 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011
OTHER HOT DRINKS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Other Hot Drinks by Subsector: Volume 2001-2006
Table 40 Sales of Other Hot Drinks by Subsector: Value 2001-2006
Table 41 Sales of Other Hot Drinks by Subsector: % Volume Growth 2001-2006
Table 42 Sales of Other Hot Drinks by Subsector: % Value Growth 2001-2006
Table 43 Other Hot Drinks Company Shares 2002-2006
Table 44 Other Hot Drinks Brand Shares 2003-2006
Table 45 Forecast Sales of Other Hot Drinks by Subsector: Volume 2006-2011
Table 46 Forecast Sales of Other Hot Drinks by Subsector: Value 2006-2011
Table 47 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2006-2011
Table 48 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2006-2011