Hot Drinks in the Czech Republic
Euromonitor International's Hot Drinks in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 72 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Modest increase in hot drinks consumption
Hot drinks consumption continues to increase at a moderate pace in the Czech Republic. Tea was the best performing category in 2008 while other hot drinks experienced a drop in volume sales. Coffee remained the largest category in both volume and value terms in 2008 and was followed by tea and other hot drinks. In comparison with 2007, all hot drinks categories performed better during 2008. Coffee consumption was driven by the increasing popularity of speciality coffee products and cheaper prices for premium brands whilst tea sales were fuelled by increasing consumer health awareness. Other hot drinks sales are dominated by the popular Granko and Caro brands.
Increasing demand for healthier hot drinks products
Although fresh coffee continues to account for the majority of coffee sales, instant coffee brands are experiencing higher volume growth due to its convenience and good taste. Within tea, consumers are attracted towards products which offer added value such as specific health attributes and new flavours. While fruit and herbal tea and green tea experienced positive growth in 2008, black standard tea continued to lose ground. In addition, Rooibos tea continues to increase in popularity whilst white tea also has significant potential. Within other hot drinks, the first functional drinks, such as Mokate Delicious Milky Chocolate with calcium and Mokate Delicious Dark Chocolate with magnesium were introduced to the Czech Republic in 2008.
Multinationals dominate sales
Recent acquisitions (such as Marila Balirny by Arca Capital, Jemca by Tetley Group, and Dukat by Mokate Group) of Czech companies by multinationals mean that hot drinks sales are dominated by foreign players, with just four companies - Tchibo, Balirny Douwe Egberts (Sara Lee), Nestlé, and Kraft Foods - accounting for a combined value share of over 60% in 2008. In comparison, private label producers recorded a value share of just 3% in 2008. This relatively poor performance can be attributed to the fact that there is already a wide assortment of good quality, reasonably priced, branded tea in the Czech Republic.
Distribution dominated by supermarkets/hypermarkets and Independent small grocers
Supermarkets/hypermarkets and Independent small grocers dominate hot drinks sales in the Czech Republic, accounting for a combined 74% of total retail volume sales in 2008. However, sHowever, sHpecialty teashops were estimated to account for over 10% of tea volume sales in 2008 and an increasing number of such outlets are opening within shopping centres.
Good expectations for hot drinks in near future
Hot drinks is expected to record significant growth over the forecast period. Coffee consumption will be driven by new product development (mostly within the standard and premium price categories), increased home coffee machine ownership, and rising consumer sophistication. Tea consumption will be fuelled by increasing consumer health awareness and the introduction of new innovative flavours.
Table of contents
HOT DRINKS IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Modest increase in hot drinks consumption
Increasing demand for healthier hot drinks products
Multinationals dominate sales
Distribution dominated by supermarkets/hypermarkets and Independent small grocers
Good expectations for hot drinks in near future
KEY TRENDS AND DEVELOPMENTS
Increasing demand for functional tea products
Developing cafe culture and increasing foodservice tea consumption
Increasing popularity of instant products
Distribution dominated by supermarkets/hypermarkets and independent small grocers
Slower economic growth due to global financial crisis
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 25 Imports of Hot Drinks by Sector 2001-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
CZECH BONA CAFFE - HOT DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Czech Bona Caffe as: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Bona Caffe as: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 4 Bona Caffe as: Competitive Position 2008
MARILA BALIRNY AS - HOT DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Marila Balirny as: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Marila Balirny as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Marila Balirny as: Competitive Position 2008
MOKATE CZECH SRO - HOT DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mokate Czech sro : Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Mokate Czech sro: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Mokate Czech sro: Competitive Position 2008
OXALIS SRO - HOT DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Oxalis sro : Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Oxalis sro: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Oxalis sro: Competitive Position 2008
COFFEE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Instant Coffee by Speciality Type 2004-2008
Table 27 Retail Sales of Coffee by Type: Volume 2003-2008
Table 28 Retail Sales of Coffee by Type: Value 2003-2008
Table 29 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 30 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 31 Standard Vs Coffee Pods 2004-2008
Table 32 Coffee Company Shares 2004-2008
Table 33 Coffee Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 35 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 36 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 39 Other Tea by Type: % Off-trade Volume 2005-2008
Table 40 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 41 Retail Sales of Tea by Subsector: Value 2003-2008
Table 42 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 43 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 44 Tea Company Shares 2004-2008
Table 45 Tea Brand Shares 2005-2008
Table 46 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 47 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 48 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 49 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 51 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 53 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 54 Other Hot Drinks Company Shares 2004-2008
Table 55 Other Hot Drinks Brand Shares 2005-2008
Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013