Hot Drinks in the Philippines
Euromonitor International's Hot Drinks in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 45 | Publication date: Jul 2006
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Hot drinks has strong showing in 2005
Hot drinks sustained fairly good growth at the end of the review period, with growth in total volume sales of 9% in 2005. This is a consequence of the enhanced appeal of hot beverages particularly to working consumers and households, because of its possible nutritional benefits. Moreover, the boom of coffee shops across the country in the review period increased the popularity of hot drinks in on-trade channels, because these shops have a tranquil ambiance conducive to building better professional and personal relationships. Frequenting coffee shops also conveys status for consumers who wish to appear sophisticated in their choice of leisure activity. In addition, the popularity of other hot drinks, spurred by the Milo brand from Nestlé Philippines, further increased in 2005. All in all, these factors resulted in a continuation of sales growth in hot drinks in 2005.
Other hot drinks has best growth performance due to healthy image
Other hot drinks, led by malt-based hot drinks, continued to outperform other sectors, exceeding 11% total volume growth in 2005. Advertising and promotional efforts from Nestlé Philippines Inc, the leading company in other hot drinks, helped to spur its performance in 2005. In addition, the evolution of these drinks as hale and hearty family drinks, and the growing health-consciousness of many Filipinos, further enhanced the popularity of other hot drinks at the end of the review period. Tea remained the least popular hot drink with Filipinos, who unlike their Asian neighbours do not have a tea-drinking tradition. And, despite its increasing popularity, coffee has not yet caught up with of other hot drinks as part of the lifestyle of most consumers.
Consumers seeking convenience encourage launch of new instant formats
Towards the end of the review period, several products emerged in new instant, “just add water”, or 3-in-1 formats, to meet the increasing need for convenience of working consumers. Smaller packages and an emphasis on nutritional content characterise these newer convenience products designed for people-on-the-go and those who skip breakfast.
Hot drinks has bright future depending on political and economic outcomes
While hot drinks has even better growth prospects in the forecast period, economic and political strife could negatively impact the market. During the forecast period, the Philippines faces ongoing issues in party politics, including the fate of local elections as well as the choice of presidential candidates in 2010. Should the political and economic situation of the country improve over the forecast period, the future of hot drinks remains optimistic, with an estimated total volume CAGR of almost 13%, an increase over the review period. In a country which otherwise favours carbonated soft drinks, both coffee and tea have good growth potential, with tea possibly getting a boost from increasing health consciousness among the population. Meanwhile, growing health awareness will likely also boost the sales of other hot drinks, seen to be the healthiest of all hot drinks.
Table of contents
HOT DRINKS IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
HOT DRINKS SALES
Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
Retailer Activity and Private Label Trends
Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - PHILIPPINES
CULINARY EXCHANGE, THE - HOT DRINKS - PHILIPPINES
COMPANY BACKGROUND
FIGARO COFFEE CO - HOT DRINKS - PHILIPPINES
COMPANY BACKGROUND
RECENT NEWS
HERBCARE CORP - HOT DRINKS - PHILIPPINES
COMPANY BACKGROUND
RECENT NEWS
MONASTERY FARMS - HOT DRINKS - PHILIPPINES
COMPANY BACKGROUND
Summary 1 Summary - Monastery Farms: Production Statistics 2005
COFFEE IN THE PHILIPPINES
SECTOR PERFORMANCE
2005 headlines
Coffee sales strengthen in 2005
Production costs and natural catastrophes pose problems
Instant standard coffee leads in sales and growth
Patronage of coffee shops surges over the review period
Nescafé remains dominant despite threats from San Miguel
Forecast performance
Table 13 Retail Sales of Coffee by Type: Volume 2000-2005
Table 14 Retail Sales of Coffee by Type: Value 2000-2005
Table 15 Retail Sales of Coffee by Type: % Volume Growth 2000-2005
Table 16 Retail Sales of Coffee by Type: % Value Growth 2000-2005
Table 17 Coffee Company Shares 2001-2005
Table 18 Coffee Brand Shares 2002-2005
Summary 2 Summary - Coffee: New Product Launches 2004-2005
Table 19 Forecast Retail Sales of Coffee by Type: Volume 2005-2010
Table 20 Forecast Retail Sales of Coffee by Type: Value 2005-2010
Table 21 Forecast Retail Sales of Coffee by Type: % Volume Growth 2005-2010
Table 22 Forecast Retail Sales of Coffee by Type: % Value Growth 2005-2010
COFFEE PODS PERFORMANCE
TEA IN THE PHILIPPINES
SECTOR PERFORMANCE
2005 headlines
Modest and continually slower performance of tea in 2005
Tea tradition is lacking in the Philippines
Fruit/herbal tea remains a top performer
Unilever continues as the undisputed leader in tea
Forecast performance
Table 23 Retail Sales of Tea by Subsector: Volume 2000-2005
Table 24 Retail Sales of Tea by Subsector: Value 2000-2005
Table 25 Retail Sales of Tea by Subsector: % Volume Growth 2000-2005
Table 26 Retail Sales of Tea by Subsector: % Value Growth 2000-2005
Table 27 Tea Company Shares 2001-2005
Table 28 Tea Brand Shares 2002-2005
Table 29 Forecast Retail Sales of Tea by Subsector: Volume 2005-2010
Table 30 Forecast Retail Sales of Tea by Subsector: Value 2005-2010
Table 31 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2005-2010
Table 32 Forecast Retail Sales of Tea by Subsector: % Value Growth 2005-2010
OTHER HOT DRINKS IN THE PHILIPPINES
SECTOR PERFORMANCE
2005 headlines
Other hot drinks achieves better sales due to healthy image
Malt-based hot drinks remains top contender
Other plant-based hot drinks and non-chocolate-based flavoured powder drinks lag behind
Milo remains the preferred brand in other hot drinks
Forecast performance
Table 33 Retail Sales of Other Hot Drinks by Subsector: Volume 2000-2005
Table 34 Retail Sales of Other Hot Drinks by Subsector: Value 2000-2005
Table 35 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2000-2005
Table 36 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2000-2005
Table 37 Other Hot Drinks Company Shares 2001-2005
Table 38 Other Hot Drinks Brand Shares 2002-2005
Summary 3 Summary - Other Hot Drinks: New Product Launches 2005
Table 39 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2005-2010
Table 40 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2005-2010
Table 41 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2005-2010
Table 42 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2005-2010