Hot Drinks in the United Arab Emirates
Euromonitor International's Hot Drinks in the United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 13 | Publication date: Nov 2006
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Steady growth for hot drinks
Over the review period, hot drinks in the UAE enjoyed a steady development with 8% and 10% CAGRs, respectively, in volume and value terms. Traditionally the Middle East is a tea drinking culture. However, coffee spiced with cardamom or so called qahwah (Arabian coffee) is also popular in the region. The vibrant demographics of the country, with many expatriates coming from various cultures, are a strong basis for dynamic growth in hot drinks. In 2005, all three sectors of the market, coffee, tea, and other hot drinks enjoyed similar growth rates in both volume and value terms.
Coffee volume sales exceed tea for the first time
A strong influence from the West and increasing numbers of expatriates from the Western world, where coffee drinking habits are strong, have pushed coffee consumption to new heights. In 2005, retail sales of coffee by volume exceeded those of tea for the first time. Coffee was boosted by the advertising activities from the multinationals, and especially with Nestlé promoting Nescafé brand.
Multinationals dominate the market
In 2005, imports of hot drinks remained highly fragmented. However, multinationals have already taken the lead, accounting for over a third of retail sales by value. Nestlé SA’s aggressive promotions and the advertising of its leading instant coffee brand Nescafé have achieved results and the younger generation has switched from traditional Arabian coffee to instant coffee.
Future growth will slow down
Over the forecast period, hot drinks volume growth will remain steady, but lower than during the review period. Health-conscious consumers will choose the healthier soft drinks option. The relatively high per capita consumption of hot drinks does not leave much room for future growth. This will be generated mainly by population increases. The hot climate will contribute more to soft drinks growth, as hot drinks are much less in favour during the long hot summers when temperatures soar.
Table of contents
HOT DRINKS IN THE UNITED ARAB EMIRATES : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
2.1 Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile: Unilever Gulf FZE
2.4 Leading Company Profile: Nestlé SA
2.5 New Product Launches
Summary 1 Major New Product Launches 2004-2005
2.6 Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
2.7 Retailer Activity and Private Label Trends
2.8 Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
3. DEFINITIONS