Household Care in Algeria
Euromonitor International's Household Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 65 | Publication date: Mar 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Household care market was marked by a significant rise in 2005
Over the review period, the household care market experienced year-on-year growth increase in value sales terms. This was mainly due to improved consumer purchasing power as the government and economy stabilised, supported by higher oil prices. The market was also helped by new credit schemes whereby consumers can buy washing machines through hire purchase credit agreements.
Laundry care dominates the market and records its highest y-o-y increase
Laundry care dominates the market in terms of value sales with the largest subsector of automatic laundry detergents increasing steadily throughout the review period. In 2006, automatic laundry detergents had the highest increase in value growth of all years of the review period. This is attributable to the increased penetration of washing machines in the country as consumer incomes increase as a result of the improving economy.
Tough competition between leading multinational manufacturers
With the exception of insecticides and dishwashing products, the household care market is dominated by large multinationals. Henkel Algérie SPA remained the leading company, albeit with year-on-year decline in value share of the market over the review period. This loss was mainly attributable to the increasing penetration of Unilever Algeria SPA which held second place and was Henkel's main rival in 2005. The Turkish multinational Hayat Kimya Algeria held third place in 2005 following more gradual increase in value share throughout the review period. These three companies held over 60% value share of the household care market in Algeria in 2005 and therefore multinational companies dominated the Algerian household care market.
Supermarkets/hypermarkets grab second place and threaten leader
Supermarkets/hypermarkets continued its year-on-year increase in value share of distribution in the household care market. Supermarkets/hypermarkets has now replaced independent food stores as the second leading channel. The greatest share remained with convenience stores, but this channel appears under threat as it lost significant share over the review period and is likely to continue to do so over the forecast period as supermarkets/hypermarkets increases its foothold in the market.
Growth is expected to increase during the forecast period
The economic, political and international indications for the forecast period promise faster year-on-year growth in the household care market, especially in the air care, polishes and insecticides sectors. Overall the market will see constant value growth of CAGR 4%.This more rapid growth will result from the stabilisation of the government and the economy which began towards the end of the review period. As a result foreign investors will increasingly see Algeria as an attractive proposition.
Table of contents
HOUSEHOLD CARE IN ALGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care market was marked by a significant rise in 2005
Laundry care dominates the market and records its highest y-o-y increase
Tough competition between leading multinational manufacturers
Supermarkets/hypermarkets grab second place and threaten leader
Growth is expected to increase during the forecast period
KEY TRENDS AND DEVELOPMENTS
The return to political stability plays a major role in the market
International context and the increase of oil prices
Openness to the outside world
MARKET INDICATORS
Table 1 Households 2000-2005
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
DEFINITIONS
LAUNDRY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Laundry Care by Subsector: Value 2000-2005
Table 11 Sales of Laundry Care by Subsector: % Value Growth 2000-2005
Table 12 Laundry Care Company Shares 2001-2005
Table 13 Laundry Care Brand Shares 2002-2005
Table 14 Forecast Sales of Laundry Care by Subsector: Value 2005-2010
Table 15 Forecast Sales of Laundry Care by Subsector: % Value Growth 2005-2010
Table 16 Sales of Laundry Detergents by Type: Value 2000-2005
Table 17 Sales of Laundry Detergents by Type: % Value Growth 2000-2005
Table 18 Laundry Detergents Company Shares 2001-2005
Table 19 Laundry Detergents Brand Shares 2002-2005
DISHWASHING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 20 Sales of Dishwashing Products by Subsector: Value 2000-2005
Table 21 Sales of Dishwashing Products by Subsector: % Value Growth 2000-2005
Table 22 Dishwashing Products Company Shares 2001-2005
Table 23 Dishwashing Products Brand Shares 2002-2005
Table 24 Forecast Sales of Dishwashing Products by Subsector: Value 2005-2010
Table 25 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2005-2010
SURFACE CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 26 Sales of Surface Care by Subsector: Value 2000-2005
Table 27 Sales of Surface Care by Subsector: % Value Growth 2000-2005
Table 28 Surface Care Company Shares 2001-2005
Table 29 Surface Care Brand Shares 2002-2005
Table 30 Forecast Sales of Surface Care by Subsector: Value 2005-2010
Table 31 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
CHLORINE BLEACH
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 32 Sales of Chlorine Bleach: Value 2000-2005
Table 33 Sales of Chlorine Bleach: % Value Growth 2000-2005
Table 34 Chlorine Bleach Company Shares 2001-2005
Table 35 Chlorine Bleach Brand Shares 2002-2005
Table 36 Forecast Sales of Chlorine Bleach: Value 2005-2010
Table 37 Forecast Sales of Chlorine Bleach: % Value Growth 2005-2010
TOILET CARE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Toilet Care Products by Subsector: Value 2000-2005
Table 39 Sales of Toilet Care Products by Subsector: % Value Growth 2000-2005
Table 40 Toilet Care Products Company Shares 2001-2005
Table 41 Toilet Care Products Brand Shares 2002-2005
Table 42 Forecast Sales of Toilet Care Products by Subsector: Value 2005-2010
Table 43 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2005-2010
POLISHES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 44 Sales of Polishes by Subsector: Value 2000-2005
Table 45 Sales of Polishes by Subsector: % Value Growth 2000-2005
Table 46 Polishes Company Shares 2001-2005
Table 47 Polishes Brand Shares 2002-2005
Table 48 Forecast Sales of Polishes by Subsector: Value 2005-2010
Table 49 Forecast Sales of Polishes by Subsector: % Value Growth 2005-2010
AIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 50 Sales of Air Care by Subsector: Value 2000-2005
Table 51 Sales of Air Care by Subsector: % Value Growth 2000-2005
Table 52 Air Care Company Shares 2001-2005
Table 53 Air Care Brand Shares 2002-2005
Table 54 Forecast Sales of Air Care by Subsector: Value 2005-2010
Table 55 Forecast Sales of Air Care by Subsector: % Value Growth 2005-2010
INSECTICIDES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Sales of Insecticides by Subsector: Value 2000-2005
Table 57 Sales of Insecticides by Subsector: % Value Growth 2000-2005
Table 58 Insecticides Company Shares 2001-2005
Table 59 Insecticides Brand Shares 2002-2005
Table 60 Forecast Sales of Insecticides by Subsector: Value 2005-2010
Table 61 Forecast Sales of Insecticides by Subsector: % Value Growth 2005-2010
HENKEL ALGÉRIE SPA
Strategic Direction
Key Facts
Summary 1 Henkel Algérie SPA Key Facts
Summary 2 Henkel Algérie SPA Operational Indicators 2004
Company Background
Production
Competitive Positioning
UNILEVER ALGERIA SPA
Strategic Direction
Key Facts
Summary 3 Unilever Algeria SPA Key Facts
Summary 4 Unilever Algeria SPA Operational Indicators 2002-2004
Company Background
Production
Competitive Positioning