Household Care in Argentina
Euromonitor International's Household Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 85 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Economic buoyancy and image boosts household care sales
Household care posted another strong performance in 2007. The economy remained on an upward path and manufacturers invested in advertising as a means to convince consumers that cleanliness of their house was a reflection of their own image and cleanliness.
Multi-purpose products in fashion
Multi-purpose products, such as Lysoform Bloque for toilets, which deodorises, cleans and disinfects, are being preferred by consumers as they save time and also generally offer disinfectant properties. As a large share of purchasers are women, they tend to prefer products with disinfectants as this reflects their interest in protecting their family from germs and illness.
Multinationals gain share through innovation and advertising
Multinational companies, such as SC Johnson with products like Glade Glass Scents (a gel air freshener with an elegant glass package) or Unilever with Skip Intense (a concentrated liquid laundry detergent), have invested in innovations and supported their launches with advertising to explain to consumers the advantages of their products. As a result of this many gained share in 2007. Market growth was also driven by higher disposable incomes which meant that consumers were generally able to afford higher prices.
Supermarkets/hypermarkets recovers share
In 2007 supermarkets/hypermarkets gained share at the expense of small grocery stores. Consumers were increasingly pressed for time and opted for supermarkets/hypermarkets which offer one-stop shopping. These types of store allow for monthly shops due to their variety in terms of brands and products. Furthermore, supermarkets and hypermarkets were able to position themselves as the places to find the lowest prices due to their weekly deals.
Growth slowdown
Even though the economic scenario seems to be encouraging, due to an all-time high for grain prices, household care sales are forecast to slow as the growth rates reached in the last three years were very high and will be difficult to maintain in the long term. Furthermore, most product innovations have already been introduced into the market and there is less room for growth. New uses are also not easy to find as companies have already advertised and educated consumers on new uses for certain products.
Table of contents
HOUSEHOLD CARE IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic buoyancy and image boosts household care sales
Multi-purpose products in fashion
Multinationals gain share through innovation and advertising
Supermarkets/hypermarkets recovers share
Growth slowdown
KEY TRENDS AND DEVELOPMENTS
Price agreements limit value growth and profitability
Growth of chained hypermarkets could hurt the profitability of multinationals
Timesaving becomes key
Household image is boosting sales
Economy brands suffer from the buoyant economy
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ARQUIM SA - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arquim SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Arquim SA: Competitive Position 2007
INDUSTRIAS IBERIA SAIC - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Industrias Iberia SAIC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Industrias Iberia SAIC: Competitive Position 2007
LABORATORIOS PROPHOS SA - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Laboratorios Prophos SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Laboratorios Prophos SA: Competitive Position 2007
VALUE BRAND CO SA, THE - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 The Value Brand Co SA: Key Facts
Summary 9 The Value Brand Co SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 The Value Brand Co SA: Competitive Position 2007
VILLARD & LOUIS SAIYC - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Villard & Luois SAIyC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Villard & Louis SAIyC: Competitive Position 2007
LAUNDRY CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 17 Sales of Laundry Aids by Type: Value 2002-2007
Table 18 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 19 Laundry Care Company Shares 2003-2007
Table 20 Laundry Care Brand Shares 2004-2007
Table 21 Laundry Detergents Company Shares 2003-2007
Table 22 Laundry Detergents Brand Shares 2004-2007
Table 23 Laundry Aids Company Shares 2003-2007
Table 24 Laundry Aids Brand Shares 2004-2007
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
DISHWASHING PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 27 Household Penetration of Dishwashers 2002-2007
SECTOR DATA
Table 28 Sales of Dishwashing Products by Subsector: Value 2002-2007
Table 29 Sales of Dishwashing Products by Subsector: % Value Growth 2002-2007
Table 30 Dishwashing Products Company Shares 2003-2007
Table 31 Dishwashing Products Brand Shares 2004-2007
Table 32 Forecast Sales of Dishwashing Products by Subsector: Value 2007-2012
Table 33 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2007-2012
SURFACE CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Surface Care by Subsector: Value 2002-2007
Table 35 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 36 Surface Care Company Shares 2003-2007
Table 37 Surface Care Brand Shares 2004-2007
Table 38 Wipes Company Shares 2003-2007
Table 39 Wipes Brand Shares 2004-2007
Table 40 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 41 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012
CHLORINE BLEACH IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Chlorine Bleach: Value 2002-2007
Table 43 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 44 Chlorine Bleach Company Shares 2003-2007
Table 45 Chlorine Bleach Brand Shares 2004-2007
Table 46 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 47 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012
TOILET CARE PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Toilet Care Products by Subsector: Value 2002-2007
Table 49 Sales of Toilet Care Products by Subsector: % Value Growth 2002-2007
Table 50 Toilet Care Products Company Shares 2003-2007
Table 51 Toilet Care Products Brand Shares 2004-2007
Table 52 Forecast Sales of Toilet Care Products by Subsector: Value 2007-2012
Table 53 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2007-2012
POLISHES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Polishes by Subsector: Value 2002-2007
Table 55 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 56 Polishes Company Shares 2003-2007
Table 57 Polishes Brand Shares 2004-2007
Table 58 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 59 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012
AIR CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Air Care by Subsector: Value 2002-2007
Table 61 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 62 Air Care Fragrances Rankings by Value 2006-2007
Table 63 Air Care Company Shares 2003-2007
Table 64 Air Care Brand Shares 2004-2007
Table 65 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 66 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
INSECTICIDES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Sales of Insecticides by Subsector: Value 2002-2007
Table 68 Sales of Insecticides by Subsector: % Value Growth 2002-2007
Table 69 Spray Insecticides by Type: %Value Breakdown 2006-2007
Table 70 Insecticides Company Shares 2003-2007
Table 71 Insecticides Brand Shares 2004-2007
Table 72 Forecast Sales of Insecticides by Subsector: Value 2007-2012
Table 73 Forecast Sales of Insecticides by Subsector: % Value Growth 2007-2012