Household Care in Bolivia
Euromonitor International's Household Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 70 | Publication date: Dec 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Growth in demand for automatic dishwashers
One of the biggest Bolivian home appliance distributors, D&P, began selling automatic dishwashers in November 2008. Currently, the number of automatic dishwashers in Bolivia is negligible. Considering that washing machines also have a very low penetration (44% urban areas, negligible in rural areas), hand washing is still the most common method for washing clothes and dishes in Bolivia, with live-in maids typically performing such duties in medium and upper income segments.
However, despite the global economic downturn, recently there have been signs that demand for household care products is increasing in Bolivia and most household care segments are expected to record growth over the forecast period.
Increasing sales within supermarkets/hypermarkets and general markets at expense of contraband goods
The widespread availability of illegally imported goods is a major constraint to growth within the formal household care segment. However, the increasing popularity and expansion of supermarkets/hypermarkets and recent improvements in the country’s economy have resulted in an increasing number of medium and upper income consumers shopping within formal retail channels. More affluent consumers are increasingly purchasing goods within supermarkets/hypermarkets and established general stores due to the fact that such outlets are offering original products at competitive prices.
Bolivian household care market continues to expand
The availability of illegally imported goods has plagued the Bolivian market for decades and limited growth within domestic industries. Nevertheless, companies like Astrix SA, which entered the market with significant investment in technology, manufacturing, and distribution are now helping to expand the Bolivian household care segment. Such is the development of the segment that it may be hard for international firms to catch up with increasingly stronger domestic companies with local roots and an understanding of how to survive with the availability of contraband.
Dysfunctional distribution network
Logistical problems have limited many household care businesses from achieving higher growth rates simply because the products cannot reach their final destination. For example, in 2007 and part of 2008, the supply of insecticide brands from Argentina was severely disrupted due to manufacturing and distribution problems. In addition, demand for Argentinean products also dropped significantly recently due to significant price inflation, fuelling demand for illegally imported products from Brazil and Peru.
Growth expected despite local and global economic downturn
Moderate economic growth has helped to establish several household care segments in Bolivia and despite the worsening economic outlook, demand is expected to remain constant over the forecast period. The fact that both domestic manufacturers and importers are increasing their marketing investments highlights the significant potential of the household care segment in Bolivia. Since a large number of Bolivian consumers are unfamiliar with household care products, many adverts focus on informing consumers of the benefits and ways of using such products. Many household care segments remain highly underdeveloped in Bolivia, with some categories having market penetration rates of under 10%.
Table of contents
HOUSEHOLD CARE IN BOLIVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in demand for automatic dishwashers
Increasing sales within supermarkets/hypermarkets and general markets at expense of contraband goods
Bolivian household care market continues to expand
Dysfunctional distribution network
Growth expected despite local and global economic downturn
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 8 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Summary - Research Sources
SECTOR DATA
Table 10 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 11 Laundry Care Company Shares 2004-2008
Table 12 Household Penetration of Washing Machines 2003-2008
Table 13 Sales of Laundry Care by Subsector: Value 2003-2008
Table 14 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 15 Sales of Laundry Detergents by Type: Value 2003-2008
Table 16 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 17 Laundry Care Brand Shares 2005-2008
Table 18 Laundry Detergents Company Shares 2004-2008
Table 19 Laundry Detergents Brand Shares 2005-2008
Table 20 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 21 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013
Table 22 Sales of Laundry Aids by Type: Value 2003-2008
SECTOR INDICATORS
Table 23 Household Penetration of Dishwashers 2003-2008
SECTOR DATA
Table 24 Sales of Dishwashing Products by Subsector: Value 2003-2008
Table 25 Sales of Dishwashing Products by Subsector: % Value Growth 2003-2008
Table 26 Dishwashing Products Company Shares 2004-2008
Table 27 Dishwashing Products Brand Shares 2005-2008
Table 28 Forecast Sales of Dishwashing Products by Subsector: Value 2008-2013
Table 29 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 30 Sales of Surface Care by Subsector: Value 2003-2008
Table 31 Sales of Surface Care by Subsector: % Value Growth 2003-2008
Table 32 Surface Care Company Shares 2004-2008
Table 33 Surface Care Brand Shares 2005-2008
Table 34 Forecast Sales of Surface Care by Subsector: Value 2008-2013
Table 35 Forecast Sales of Surface Care by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 36 Sales of Chlorine Bleach: Value 2003-2008
Table 37 Sales of Chlorine Bleach: % Value Growth 2003-2008
Table 38 Chlorine Bleach Company Shares 2004-2008
Table 39 Chlorine Bleach Brand Shares 2005-2008
Table 40 Forecast Sales of Chlorine Bleach: Value 2008-2013
Table 41 Forecast Sales of Chlorine Bleach: % Value Growth 2008-2013
SECTOR DATA
Table 42 Sales of Toilet Care Products by Subsector: Value 2003-2008
Table 43 Sales of Toilet Care Products by Subsector: % Value Growth 2003-2008
Table 44 Toilet Care Products Company Shares 2004-2008
Table 45 Toilet Care Products Brand Shares 2005-2008
Table 46 Forecast Sales of Toilet Care Products by Subsector: Value 2008-2013
Table 47 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 48 Sales of Polishes by Subsector: Value 2003-2008
Table 49 Sales of Polishes by Subsector: % Value Growth 2003-2008
Table 50 Polishes Company Shares 2004-2008
Table 51 Polishes Brand Shares 2005-2008
Table 52 Forecast Sales of Polishes by Subsector: Value 2008-2013
Table 53 Forecast Sales of Polishes by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 54 Sales of Air Care by Subsector: Value 2003-2008
Table 55 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 56 Air Care Company Shares 2004-2008
Table 57 Air Care Brand Shares 2005-2008
Table 58 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 59 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013
SECTOR DATA
Table 60 Sales of Insecticides by Subsector: Value 2003-2008
Table 61 Sales of Insecticides by Subsector: % Value Growth 2003-2008
Table 62 Insecticides Company Shares 2004-2008
Table 63 Insecticides Brand Shares 2005-2008
Table 64 Forecast Sales of Insecticides by Subsector: Value 2008-2013
Table 65 Forecast Sales of Insecticides by Subsector: % Value Growth 2008-2013
ASTRIX SA
Strategic Direction
KEY FACTS
Summary 2 Summary - Astrix SA: Key Facts
Summary 3 Summary - Astrix SA: Operational Indicators
Company Background
Production
Summary 4 Summary - ASTRIX SA: Production Statistics 2008
Competitive Positioning
Summary 5 Summary - Astrix SA: Competitive Position 2008
INDUSTRIAS ACEITE FINO SA
Strategic Direction
LOCAL COMPANY PROFILES - BOLIVIA
ASTRIX SA - HOUSEHOLD CARE - BOLIVIA
STRATEGIC DIRECTION
INDUSTRIAS DE ACEITE FINO SA - HOUSEHOLD CARE - BOLIVIA
STRATEGIC DIRECTION
LAUNDRY CARE IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
DISHWASHING PRODUCTS IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SURFACE CARE IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CHLORINE BLEACH IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
TOILET CARE PRODUCTS IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
POLISHES IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
AIR CARE IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
INSECTICIDES IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS