Household Care in Bosnia-Herzegovina
Euromonitor International's Household Care in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 75 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Growing disposable income the key to recovery
Over the review period, current value sales decreased in household care in Bosnia-Herzegovina. However, the industry staged a slight recovery in 2007, to record positive current value sales. The economy has started to show signs of recovery, after the severe disruption of the civil war and post-war reconstruction in the 1990s. Therefore, during the review period, consumption growth was again based more on internal factors, especially disposable income, rather than the humanitarian aid and foreign donations that stimulated consumption in the post-war period. Growing disposable income is the strongest and most stable factor influencing growth across the household care industry in Bosnia-Herzegovina, though analysts claim that it will take up to a decade for consumption to reach pre-war levels.
Price fluctuation follows the introduction of VAT
In 2006, the introduction of VAT (value-added tax) pushed up the price of most commodities in Bosnia-Herzegovina. The first half of 2007 was marked by the deflation of previously inflated prices. However, prices started to rise again, especially during the fourth quarter of 2007. The rumours about expected commodity shortages caused serious anxiety. Consumers started to stock up on goods despite inflated prices and official reassurances about the unfounded nature of such rumours. Consumption peaked in both retail value and volume terms at the very end of 2007, and the government was forced to apply special measures to gain control of the situation.
Procter & Gamble is the leading player in household care
In 2007, three companies, Procter & Gamble doo, Saponia dd, and Henkel KGaA, accounted for the majority of retail value sales in household care. Importantly, these three companies held the leading positions in the largest household care category, laundry care. While trade sources held different opinions on a variety of topics, they agreed that Procter & Gamble is the absolute leader in the industry and other companies are competing to be the second ranked player.
Suppliers prefer large retail chains over other distributors
The growth of supermarkets/hypermarket’s retail value share in household care continued in 2007. Once limited to the major cities, large supermarkets are spreading across Bosnia-Herzegovina. Local players like Tropic (recently acquired by the Serbian retail chain, Delta), Fis and VF komerc (recently acquired by the Croatian retailer, Konzum), and regional players like Merkator and Interex continue to expand their retail networks. Suppliers claim that they prefer to cooperate with large retail chains rather than with smaller independent stores, as the former can guarantee them greater security in terms of honouring payment agreements, and more effective in-store promotions. The part of the distribution chain connecting manufacturers and retail outlets, distributors, is highly consolidated in the household care industry in Bosnia-Herzegovina. The major manufacturers use “exclusive” distributors, which enjoy exclusive rights to distribute their products throughout the country.
Stable growth expected over the forecast period
Household care in Bosnia-Herzegovina is expected to register positive retail value growth over the forecast period. The industry is maturing and it is expected to enter a phase of stable, moderate growth, supported by rising consumer disposable income. The other major trends expected over the forecast period are: the partial substitution of standard laundry, and surface care products with concentrated alternatives, the deeper penetration of automated (machine) cleaning devices, the growth of advertising budgets and continuous product innovation.
Table of contents
HOUSEHOLD CARE IN BOSNIA-HERZEGOVINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing disposable income the key to recovery
Price fluctuation follows the introduction of VAT
Procter & Gamble is the leading player in household care
Suppliers prefer large retail chains over other distributors
Stable growth expected over the forecast period
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 8 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LAUNDRY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Laundry Care by Subsector: Value 2002-2007
Table 11 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 12 Sales of Laundry Detergents by Type: Value 2002-2007
Table 13 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 14 Sales of Laundry Aids by Type: Value 2002-2007
Table 15 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 16 Laundry Care Company Shares 2003-2007
Table 17 Laundry Care Brand Shares 2004-2007
Table 18 Laundry Detergents Company Shares 2003-2007
Table 19 Laundry Detergents Brand Shares 2004-2007
Table 20 Laundry Aids Company Shares 2003-2007
Table 21 Laundry Aids Brand Shares 2004-2007
Table 22 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 23 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
DISHWASHING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Dishwashing Products by Subsector: Value 2002-2007
Table 25 Sales of Dishwashing Products by Subsector: % Value Growth 2002-2007
Table 26 Dishwashing Products Company Shares 2003-2007
Table 27 Dishwashing Products Brand Shares 2004-2007
Table 28 Forecast Sales of Dishwashing Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2007-2012
SURFACE CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Surface Care by Subsector: Value 2002-2007
Table 31 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 32 Sales of Wipes by Type: Value 2002-2007
Table 33 Sales of Wipes by Type: % Value Growth 2002-2007
Table 34 Surface Care Company Shares 2003-2007
Table 35 Surface Care Brand Shares 2004-2007
Table 36 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 37 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012
CHLORINE BLEACH
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Chlorine Bleach: Value 2002-2007
Table 39 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 40 Chlorine Bleach Company Shares 2003-2007
Table 41 Chlorine Bleach Brand Shares 2004-2007
Table 42 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 43 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012
TOILET CARE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 44 Sales of Toilet Care Products by Subsector: Value 2002-2007
Table 45 Sales of Toilet Care Products by Subsector: % Value Growth 2002-2007
Table 46 Toilet Care Products Company Shares 2003-2007
Table 47 Toilet Care Products Brand Shares 2004-2007
Table 48 Forecast Sales of Toilet Care Products by Subsector: Value 2007-2012
Table 49 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2007-2012
POLISHES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 50 Sales of Polishes by Subsector: Value 2002-2007
Table 51 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 52 Polishes Company Shares 2003-2007
Table 53 Polishes Brand Shares 2004-2007
Table 54 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 55 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012
AIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Sales of Air Care by Subsector: Value 2002-2007
Table 57 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 58 Air Care Company Shares 2003-2007
Table 59 Air Care Brand Shares 2004-2007
Table 60 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 61 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
INSECTICIDES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Sales of Insecticides by Subsector 2002-2007
Table 63 Sales of Insecticides by Subsector: % Value Growth 2002-2007
Table 64 Insecticides Company Shares 2003-2007
Table 65 Insecticides Brand Shares 2004-2007
Table 66 Forecast Sales of Insecticides by Subsector: Value 2007-2012
Table 67 Forecast Sales of Insecticides by Subsector: % Value Growth 2007-2012
DITA DD
Strategic Direction
Key Facts
Summary 2 Dita dd: Key Facts
Summary 3 Dita dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Dita dd: Competitive Position 2007
ORBICO BOSNIA DOO
Strategic Direction
Key Facts
Summary 5 Orbico Bosnia Doo: Key Facts
Company Background
Production
Competitive Positioning
SAPONIA DD
Strategic Direction
Key Facts
Summary 6 Saponia dd: Key Facts
Summary 7 Saponia dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Saponia dd: Competitive Position 2007