Household Care in Bosnia-Herzegovina
Euromonitor International's Household Care in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 70 | Publication date: Mar 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Large players make significant use of promotions
Large manufacturers increase their share in household care in Bosnia-Herzegovina with promotions, sales and television advertising. This is the main formula for expansion used by global manufacturers such as Henkel KGaA, The Procter & Gamble Co, SC Johnson & Son Inc and Saponia dd, which dominate household care.
These manufacturers have been present in household care in Bosnia-Herzegovina for a long time and Bosnians are familiar with them and their brands. Manufacturers such as Hemijska Industrija Novo Milosevo, Albus doo, Simchem doo and Dita doo are all local producers. In the last years of the review period, they improved the quality of their products and offered lower prices so they started to become a threat to global manufacturers. This is the main reason for the significant use of promotions and campaigns from multinationals.
New launches in air care
2005 was not a good year for new products in household care in Bosnia-Herzegovina. New launches were only in air care; SC Johnson & Son Inc launched two air fresheners, Glade Soffi and Oust Micro Spray Open Air. These were very well supported by advertising campaigns in all types of media. These products had a good response form Bosnian customers, despite the air care sector already seeming saturated.
Supermarkets/hypermarkets take a more important role in distribution
In the last years of the review period the rise of independent supermarkets/hypermarkets changed the habits of Bosnian consumers in that they turned away gradually from other distribution channels. The main reason for this was lower prices. In 2005 several big supermarkets/hypermarkets in bigger cities were opened, with accompanying marketing campaigns. The fast lifestyle of urban areas further improved the development of this distribution channel in Bosnia-Herzegovina.
Household care market decreases in value terms
Various promotions in household care were a result of the battle between global manufacturers with well-established brands and smaller producers with lower prices. The saturation of household care, especially in laundry detergents, produced further price lowering and thus lower overall turnover. The consequence of this development is a decrease in value sales in household care in Bosnia-Herzegovina.
New players vs. global manufacturers
Global manufacturers such as Henkel KGaA and The Procter & Gamble Co have a strong, established position in household care in Bosnia-Herzegovina. However, smaller producers offer competitive prices and adequate quality, which tempts Bosnians to abandon their brand loyalty. Henkel increased its share in 2002 when it acquired the company Merima (based in Krusevac, Serbia and Montenegro), a significant player in Bosnian household care.
However, this cannot disturb the leading position of multinationals in household care in Bosnia-Herzegovina, as they counteract with heavy marketing campaigns and higher quality products.
Table of contents
HOUSEHOLD CARE IN BOSNIA-HERZEGOVINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Large players make significant use of promotions
New launches in air care
Supermarkets/hypermarkets take a more important role in distribution
Household care market decreases in value terms
New players vs. global manufacturers
KEY TRENDS AND DEVELOPMENTS
Higher incomes lead to changes in Bosnian purchasing habits
Convenience trend reaches Bosnia-Herzegovina
MARKET INDICATORS
Table 1 Households 2000-2005
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
DEFINITIONS
LAUNDRY CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 10 Sales of Laundry Care by Subsector: Value 2000-2005
Table 11 Sales of Laundry Care by Subsector: % Value Growth 2000-2005
Table 12 Laundry Care Company Shares 2001-2005
Table 13 Laundry Care Brand Shares 2002-2005
Table 14 Forecast Sales of Laundry Care by Subsector: Value 2005-2010
Table 15 Forecast Sales of Laundry Care by Subsector: % Value Growth 2005-2010
Table 16 Sales of Laundry Detergents by Type: Value 2000-2005
Table 17 Sales of Laundry Detergents by Type: % Value Growth 2000-2005
Table 18 Laundry Detergents Company Shares 2001-2005
Table 19 Laundry Detergents Brand Shares 2002-2005
Table 20 Sales of Fabric Softeners by Type: Value 2000-2005
Table 21 Sales of Fabric Softeners by Type: % Value Growth 2000-2005
Table 22 Fabric Softeners Brand Shares 2002-2005
Table 23 Sales of Laundry Aids by Type: Value 2000-2005
Table 24 Sales of Laundry Aids by Type: % Value Growth 2000-2005
Table 25 Laundry Aids Company Shares 2001-2005
Table 26 Laundry Aids Brand Shares 2002-2005
DISHWASHING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 27 Sales of Dishwashing Products by Subsector: Value 2000-2005
Table 28 Sales of Dishwashing Products by Subsector: % Value Growth 2000-2005
Table 29 Dishwashing Products Company Shares 2001-2005
Table 30 Dishwashing Products Brand Shares 2002-2005
Table 31 Forecast Sales of Dishwashing Products by Subsector: Value 2005-2010
Table 32 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2005-2010
SURFACE CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 33 Sales of Surface Care by Subsector: Value 2000-2005
Table 34 Sales of Surface Care by Subsector: % Value Growth 2000-2005
Table 35 Surface Care Company Shares 2001-2005
Table 36 Surface Care Brand Shares 2002-2005
Table 37 Forecast Sales of Surface Care by Subsector: Value 2005-2010
Table 38 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
CHLORINE BLEACH
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 39 Sales of Chlorine Bleach: Value 2000-2005
Table 40 Sales of Chlorine Bleach: % Value Growth 2000-2005
Table 41 Chlorine Bleach Company Shares 2001-2005
Table 42 Chlorine Bleach Brand Shares 2002-2005
Table 43 Forecast Sales of Chlorine Bleach: Value 2005-2010
Table 44 Forecast Sales of Chlorine Bleach: % Value Growth 2005-2010
TOILET CARE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 45 Sales of Toilet Care Products by Subsector: Value 2000-2005
Table 46 Sales of Toilet Care Products by Subsector: % Value Growth 2000-2005
Table 47 Toilet Care Products Company Shares 2001-2005
Table 48 Toilet Care Products Brand Shares 2002-2005
Table 49 Forecast Sales of Toilet Care Products by Subsector: Value 2005-2010
Table 50 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2005-2010
POLISHES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 51 Sales of Polishes by Subsector: Value 2000-2005
Table 52 Sales of Polishes by Subsector: % Value Growth 2000-2005
Table 53 Polishes Company Shares 2001-2005
Table 54 Polishes Brand Shares 2002-2005
Table 55 Forecast Sales of Polishes by Subsector: Value 2005-2010
Table 56 Forecast Sales of Polishes by Subsector: % Value Growth 2005-2010
AIR CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 57 Sales of Air Care by Subsector: Value 2000-2005
Table 58 Sales of Air Care by Subsector: % Value Growth 2000-2005
Table 59 Air Care Company Shares 2001-2005
Table 60 Air Care Brand Shares 2002-2005
Table 61 Forecast Sales of Air Care by Subsector: Value 2005-2010
Table 62 Forecast Sales of Air Care by Subsector: % Value Growth 2005-2010
INSECTICIDES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 63 Sales of Insecticides by Subsector: Value 2000-2005
Table 64 Sales of Insecticides by Subsector: % Value Growth 2000-2005
Table 65 Insecticides Company Shares 2001-2005
Table 66 Insecticides Brand Shares 2002-2005
Table 67 Forecast Sales of Insecticides by Subsector: Value 2005-2010
Table 68 Forecast Sales of Insecticides by Subsector: % Value Growth 2005-2010
MEGAMIX SARAJEVO
Strategic Direction
Key Facts
Summary 1 Megamix Sarajevo: Key Facts
Company Background
Production
Competitive Positioning
ORBICO BOSNIA DOO
Strategic Direction
Key Facts
Summary 2 Orbico doo: Key Facts
Company Background
Production
Competitive Positioning