Household Care in China
Euromonitor International's Household Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 101 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Increasing production costs puts pressure on prices
Household care continued to see healthy growth in line with increasing disposable incomes. Mass products such as laundry detergents and dishwashing products account for the majority of the household care market. During 2007, all manufacturers faced the problem of increasing production costs, which included the cost of raw materials, logistics, energy and the cost of human resources. The increasing production costs put great pressure on manufacturers to increase prices.
Environmentally-friendly products are becoming more popular
Growing demand for environmentally-friendly products drove further new product development to focus on features such as natural ingredients and reducing pollution during the production process. China’s environmental certification is becoming popular amongst manufacturers, and more players are trying to get the certification which enables them to label themselves as energy-saving and environmentally-friendly companies. Such a label can help products attract the attention of more mid and high-end consumers who are more aware of such features.
Growing consumer sophistication drives demand for single-function products
Single-function products are becoming more popular due to the growing sophistication of consumers in urban areas. Manufacturers have been educating consumers for the past few years, and the market is starting to see the pay-off for the initial investment in consumer education. There is strong demand for single function products such as window/glass cleaners, kitchen cleaners, laundry boosters, laundry aids and floor cleaners. Moreover, the demand also reflects the growing number of middle and high-end consumers in urban markets, and these consumers will be the future target for segmented new products.
Players are relying more on chained retailers
The fast expansion of chained retailers brought about higher penetration for both small and large players, and well organised logistics systems helped the chained retailers to outperform traditional independent small grocers. The large volume of sales in chained retailers is becoming more important to manufacturers in key cities in China. Although in smaller cities independent small grocers still play a vital part in the distribution of household care products, it will not be long before the chained retailers take over all major markets in urban areas.
Healthy growth is expected over the forecast period
As the demand for household care products is stable, and most of the products are becoming daily necessities for consumers in China, the overall market is expected to see healthy organic growth over the forecast period.
Table of contents
HOUSEHOLD CARE IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing production costs puts pressure on prices
Environmentally-friendly products are becoming more popular
Growing consumer sophistication drives demand for single-function products
Players are relying more on chained retailers
Healthy growth is expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
A growing number of smaller households require new products
Rural market is on the rise
Price war upgrades to channel competition
Increasing demand for big pack sizes and low-end products
High entry barriers for small players
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Sales of Household Care by Region: Value 2002-2007
Table 5 Sales of Household Care by Region: % Value Growth 2002-2007
Table 6 Household Care Company Shares 2003-2007
Table 7 Household Care Brand Shares 2004-2007
Table 8 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 11 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Household Care by Region: Value 2007-2012
Table 13 Forecast Sales of Household Care by Region: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
GUANGZHOU BLUE MOON CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Guangzhou Blue Moon Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Guangzhou Blue Moon Co Ltd: Competitive Position 2007
GUANGZHOU LIBY ENTERPRISE GROUP CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2007
GUANGZHOU LONKEY INDUSTRY CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Guangzhou Lonkey Industry Co Ltd: Key Facts
Summary 7 Guangzhou Lonkey Industry Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Guangzhou Lonkey Industry Co Ltd: Competitive Position 2007
NICE GROUP - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nice Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Nice Group: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Nice Group: Competitive Position 2007
SHANGHAI JOHNSON LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Shanghai Johnson Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Shanghai Johnson Ltd: Competitive Position 2007
SHANGHAI WHITECAT CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Shanghai WhiteCat Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Shanghai Whitecat Co Ltd: Competitive Position 2007
SHANXI NAFINE CHEMICALS GROUP LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Shanxi Nafine Chemicals Group Ltd: Key Facts
Summary 17 Shanxi Nafine Chemicals Group Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Shanxi Nafine Chemicals Group Ltd: Competitive Position 2007
UNILEVER CHINA LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Unilever China Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Unilever China Ltd: Competitive Position 2007
XI'AN KAIMI CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Xi’an Kaimi Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Xi’an Kaimi Co Ltd: Competitive Position 2007
LAUNDRY CARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 15 Sales of Laundry Care by Subsector: Value 2002-2007
Table 16 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 17 Sales of Laundry Detergents by Type: Value 2002-2007
Table 18 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 19 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 20 Sales of Laundry Aids by Type: Value 2002-2007
Table 21 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 22 Laundry Care Company Shares 2003-2007
Table 23 Laundry Care Brand Shares 2004-2007
Table 24 Laundry Detergents Company Shares 2003-2007
Table 25 Laundry Detergents Brand Shares 2004-2007
Table 26 Laundry Aids Company Shares 2003-2007
Table 27 Laundry Aids Brand Shares 2004-2007
Table 28 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 29 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
DISHWASHING PRODUCTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 30 Household Penetration of Dishwashers 2002-2007
SECTOR DATA
Table 31 Sales of Dishwashing Products by Subsector: Value 2002-2007
Table 32 Sales of Dishwashing Products by Subsector: % Value Growth 2002-2007
Table 33 Dishwashing Products Company Shares 2003-2007
Table 34 Dishwashing Products Brand Shares 2004-2007
Table 35 Forecast Sales of Dishwashing Products by Subsector: Value 2007-2012
Table 36 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2007-2012
SURFACE CARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Surface Care by Subsector: Value 2002-2007
Table 38 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 39 Sales of Wipes by Type: Value 2002-2007
Table 40 Sales of Wipes by Type: % Value Growth 2002-2007
Table 41 Surface Care Company Shares 2003-2007
Table 42 Surface Care Brand Shares 2004-2007
Table 43 Wipes Company Shares 2003-2007
Table 44 Wipes Brand Shares 2004-2007
Table 45 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 46 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012
CHLORINE BLEACH IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Chlorine Bleach by Type: % Value Analysis 2005-2007
Table 48 Sales of Chlorine Bleach: Value 2002-2007
Table 49 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 50 Chlorine Bleach Company Shares 2003-2007
Table 51 Chlorine Bleach Brand Shares 2004-2007
Table 52 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 53 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012
TOILET CARE PRODUCTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Toilet Care Products by Subsector: Value 2002-2007
Table 55 Sales of Toilet Care Products by Subsector: % Value Growth 2002-2007
Table 56 Toilet Care Products Company Shares 2003-2007
Table 57 Toilet Care Products Brand Shares 2004-2007
Table 58 Forecast Sales of Toilet Care Products by Subsector: Value 2007-2012
Table 59 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2007-2012
POLISHES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Polishes by Subsector: Value 2002-2007
Table 61 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 62 Polishes Company Shares 2003-2007
Table 63 Polishes Brand Shares 2004-2007
Table 64 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 65 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012
AIR CARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Sales of Air Care by Subsector: Value 2002-2007
Table 67 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 68 Air Care Fragrances Rankings by Value 2006-2007
Table 69 Air Care Company Shares 2003-2007
Table 70 Air Care Brand Shares 2004-2007
Table 71 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 72 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
INSECTICIDES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of Insecticides by Subsector: Value 2002-2007
Table 74 Sales of Insecticides by Subsector: % Value Growth 2002-2007
Table 75 Spray Insecticides by Type: % Value Breakdown 2006-2007
Table 76 Insecticides Company Shares 2003-2007
Table 77 Insecticides Brand Shares 2004-2007
Table 78 Forecast Sales of Insecticides by Subsector: Value 2007-2012
Table 79 Forecast Sales of Insecticides by Subsector: % Value Growth 2007-2012