Household Care in Dominican Republic
Euromonitor International's Household Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 72 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Strong growth due to widening availability
Household care saw strong constant value and volume growth during the review period as a whole in Dominican Republic. This was due to a wider range of products being offered in the country, with this in turn facilitated by a shift towards larger retail outlets. The growth of supermarkets/hypermarkets, discounters and variety stores in the country resulted in a wider range of products being easily accessible to a larger number of consumers.
Growth drops in 2007 due to higher prices and economic caution
Growth notably slowed in 2007 over the previous year in comparison with the review period CAGR. This was due to increasing economic uncertainty in the country’s economy, which is closely tied to the US economy. The beginning of an economic downturn in the US thus eroded consumers’ economic confidence and disposable income levels in Dominican Republic. Simultaneously, rising fuel costs and currency fluctuations resulted in increased constant value unit prices for the majority of product areas in household care.
Strong multinationals lead household care
Household care is mainly purchased by mid- and high-income consumers in urban areas who have typically had experience of living or travelling in the US, particularly expatriates and tourists. These consumers have a strong preference for global brands that they recognise. Consequently, sales of household care are dominated by multinationals, with Colgate-Palmolive, Unilever, Procter & Gamble and SC Johnson being the leading four players in terms of value share in 2007.
Shift to larger retailers
There was a marked shift in distribution during the review period with the expansion of larger grocery retailers across the country. As consumers gained better access to supermarkets/hypermarkets and discounters, these channels gained share from independent small grocers. Towards the end of the review period, there was also a notable expansion for variety stores, with this trend boosting sales of "other" non-grocery retailers in 2007. Consumers appreciate these channels due to the wide range of products on offer and their lower prices in comparison with independent small grocers.
Slower growth due to economic downturn
The forecast period is expected to see considerably slower growth in comparison with the review period. This will be due to an expected economic downturn in the US. Dominican Republic is heavily reliant on the US economy, not least in the form of remittances from US citizens to family and friends in Dominican Republic. Consequently, rising economic uncertainty is expected to hinder growth during the forecast period.
Table of contents
HOUSEHOLD CARE IN DOMINICAN REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth due to widening availability
Growth drops in 2007 due to higher prices and economic caution
Strong multinationals lead household care
Shift to larger retailers
Slower growth due to economic downturn
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 8 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LAUNDRY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 10 Household Penetration of Washing Machines 2002-2007
Ssector Data
Table 11 Sales of Laundry Care by Subsector: Value 2002-2007
Table 12 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 13 Sales of Laundry Detergents by Type: Value 2002-2007
Table 14 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 15 Sales of Laundry Aids by Type: Value 2002-2007
Table 16 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 17 Laundry Care Company Shares 2003-2007
Table 18 Laundry Care Brand Shares 2004-2007
Table 19 Laundry Detergents Company Shares 2003-2007
Table 20 Laundry Detergents Brand Shares 2004-2007
Table 21 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
DISHWASHING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 23 Household Penetration of Dishwashers 2002-2007
Sector Data
Table 24 Sales of Dishwashing Products by Subsector: Value 2002-2007
Table 25 Sales of Dishwashing Products by Subsector: % Value Growth 2002-2007
Table 26 Dishwashing Products Company Shares 2003-2007
Table 27 Dishwashing Products Brand Shares 2004-2007
Table 28 Forecast Sales of Dishwashing Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2007-2012
SURFACE CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Surface Care by Subsector: Value 2002-2007
Table 31 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 32 Surface Care Company Shares 2003-2007
Table 33 Surface Care Brand Shares 2004-2007
Table 34 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 35 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012
CHLORINE BLEACH
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Chlorine Bleach: Value 2002-2007
Table 37 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 38 Chlorine Bleach Company Shares 2003-2007
Table 39 Chlorine Bleach Brand Shares 2004-2007
Table 40 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 41 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012
TOILET CARE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Sales of Toilet Care Products by Subsector: Value 2002-2007
Table 43 Sales of Toilet Care Products by Subsector: % Value Growth 2002-2007
Table 44 Toilet Care Products Company Shares 2003-2007
Table 45 Toilet Care Products Brand Shares 2004-2007
Table 46 Forecast Sales of Toilet Care Products by Subsector: Value 2007-2012
Table 47 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2007-2012
POLISHES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Sales of Polishes by Subsector: Value 2002-2007
Table 49 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 50 Polishes Company Shares 2003-2007
Table 51 Polishes Brand Shares 2004-2007
Table 52 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 53 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012
AIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Sales of Air Care by Subsector: Value 2002-2007
Table 55 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 56 Air Care Company Shares 2003-2007
Table 57 Air Care Brand Shares 2004-2007
Table 58 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 59 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
INSECTICIDES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Sales of Insecticides by Subsector: Value 2002-2007
Table 61 Sales of Insecticides by Subsector: % Value Growth 2002-2007
Table 62 Insecticides Company Shares 2003-2007
Table 63 Insecticides Brand Shares 2004-2007
Table 64 Forecast Sales of Insecticides by Subsector: Value 2007-2012
Table 65 Forecast Sales of Insecticides by Subsector: % Value Growth 2007-2012
ALPA IMPORT SA
Strategic Direction
Key Facts
Summary 2 Alpa Import SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alpa Import SA: Competitive Position 2007
CESAR IGLESIAS CXA
Strategic Direction
Key Facts
Summary 4 Cesar Iglesias CxA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Cesar Iglesias CxA: Competitive Position 2007
GRUPO RAMOS SA
Strategic Direction
Key Facts
Summary 6 Grupo Ramos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Grupo Ramos SA: Competitive Position 2007