Household Care in Dominican Republic
Euromonitor International's Household Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 69 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Household care still soft
Household care could be seen as recovering in 2005. Due to price sensitivity within the Dominican Republic, many consumers found themselves looking for cheaper products. With recovery underway and more foreign direct investment pouring into the country, the forecast period for household care is much brighter than the review period.
New product developments are key for growth
The attention span of many consumers is extremely short, especially when it comes to loyalty in some areas of household care. Consumers are well known for being extremely price sensitive and willing to forego buying their usual product because of economic difficulties, or possibly switch to another product simply due to different presentation. A constant supply of varying scents, purposes and new uses will continue to fuel the growth in household care products. Advertising these products and informing the consumer, be it through point of sale or TV advertising, will be crucial.
Multinational dominance
The majority of companies found in the top five are multinationals. To ensure growth in share many companies will need to look at domestic company brand names. Many of these brand names invoke a sense of trust, even if they do not offer the same number of options as the multinationals. Utilising some of these smaller brands and re-launching them with stronger distribution and branding could boost future sales.
Household care looking forward to a brighter future
The economic outlook is improving. If this translates into substantially improved incomes for Dominican consumers, the prospects for volume growth and higher penetration in luxury products will increase. This increase, combined with a return to higher priced items and increased consumption habits will help bring household care sales back to typical consumption, if not higher. More confidence now and in the future from foreign investors will help bring this to fruition.
Growth to stabilise in future
As the household care market continues its recovery, growth will stabilise in future. The forecast period is expected to see many current trends continue. More women will enter the formal workforce, resulting in continued demand for convenience products. Dominicans will continue to be price sensitive, so less expensive items will continue to dominate.
Table of contents
HOUSEHOLD CARE IN DOMINICAN REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care still soft
New product developments are key for growth
Multinational dominance
Household care looking forward to a brighter future
Growth to stabilise in future
KEY TRENDS AND DEVELOPMENTS
Economic recovery bolsters market confidence
Limited purchasing power
Convenience pushes demand
Dynamic industry
Supermarkets/hypermarkets gaining space
MARKET INDICATORS
Table 1 Households 2000-2005
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
DEFINITIONS
LAUNDRY CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 10 Sales of Laundry Care by Subsector: Value 2000-2005
Table 11 Sales of Laundry Care by Subsector: % Value Growth 2000-2005
Table 12 Laundry Care Company Shares 2001-2005
Table 13 Laundry Care Brand Shares 2002-2005
Table 14 Forecast Sales of Laundry Care by Subsector: Value 2005-2010
Table 15 Forecast Sales of Laundry Care by Subsector: % Value Growth 2005-2010
Table 16 Sales of Laundry Detergents by Type: Value 2000-2005
Table 17 Sales of Laundry Detergents by Type: % Value Growth 2000-2005
Table 18 Laundry Detergents Company Shares 2001-2005
Table 19 Laundry Detergents Brand Shares 2002-2005
Table 20 Sales of Fabric Softeners by Type: Value 2000-2005
Table 21 Sales of Fabric Softeners by Type: % Value Growth 2000-2005
Table 22 Fabric Softeners Brand Shares 2002-2005
Table 23 Sales of Laundry Aids by Type: Value 2000-2005
Table 24 Sales of Laundry Aids by Type: % Value Growth 2000-2005
DISHWASHING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 25 Sales of Dishwashing Products by Subsector: Value 2000-2005
Table 26 Sales of Dishwashing Products by Subsector: % Value Growth 2000-2005
Table 27 Dishwashing Products Company Shares 2001-2005
Table 28 Dishwashing Products Brand Shares 2002-2005
Table 29 Forecast Sales of Dishwashing Products by Subsector: Value 2005-2010
Table 30 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2005-2010
SURFACE CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 31 Sales of Surface Care by Subsector: Value 2000-2005
Table 32 Sales of Surface Care by Subsector: % Value Growth 2000-2005
Table 33 Surface Care Company Shares 2001-2005
Table 34 Surface Care Brand Shares 2002-2005
Table 35 Forecast Sales of Surface Care by Subsector: Value 2005-2010
Table 36 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
CHLORINE BLEACH
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 37 Sales of Chlorine Bleach: Value 2000-2005
Table 38 Sales of Chlorine Bleach: % Value Growth 2000-2005
Table 39 Chlorine Bleach Company Shares 2001-2005
Table 40 Chlorine Bleach Brand Shares 2002-2005
Table 41 Forecast Sales of Chlorine Bleach: Value 2005-2010
Table 42 Forecast Sales of Chlorine Bleach: % Value Growth 2005-2010
TOILET CARE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 43 Sales of Toilet Care Products by Subsector: Value 2000-2005
Table 44 Sales of Toilet Care Products by Subsector: % Value Growth 2000-2005
Table 45 Toilet Care Products Company Shares 2001-2005
Table 46 Toilet Care Products Brand Shares 2002-2005
Table 47 Forecast Sales of Toilet Care Products by Subsector: Value 2005-2010
Table 48 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2005-2010
POLISHES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 49 Sales of Polishes by Subsector: Value 2000-2005
Table 50 Sales of Polishes by Subsector: % Value Growth 2000-2005
Table 51 Polishes Company Shares 2001-2005
Table 52 Polishes Brand Shares 2002-2005
Table 53 Forecast Sales of Polishes by Subsector: Value 2005-2010
Table 54 Forecast Sales of Polishes by Subsector: % Value Growth 2005-2010
AIR CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 55 Sales of Air Care by Subsector: Value 2000-2005
Table 56 Sales of Air Care by Subsector: % Value Growth 2000-2005
Table 57 Air Care Company Shares 2001-2005
Table 58 Air Care Brand Shares 2002-2005
Table 59 Forecast Sales of Air Care by Subsector: Value 2005-2010
Table 60 Forecast Sales of Air Care by Subsector: % Value Growth 2005-2010
INSECTICIDES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 61 Sales of Insecticides by Subsector: Value 2000-2005
Table 62 Sales of Insecticides by Subsector: % Value Growth 2000-2005
Table 63 Insecticides Company Shares 2001-2005
Table 64 Insecticides Brand Shares 2002-2005
Table 65 Forecast Sales of Insecticides by Subsector: Value 2005-2010
Table 66 Forecast Sales of Insecticides by Subsector: % Value Growth 2005-2010
ALPO IMPORT SA
Strategic Direction
Key Facts
Summary 1 Alpo Import SA: Key Facts
Company Background
Production
Summary 2 Alpo Import SA: Production Statistics 2004
Competitive Positioning
CESAR IGLESIAS CXA
Strategic Direction
Key Facts
Summary 3 Cesar Iglesias CxA: Key Facts
Company Background
Competitive Positioning