Household Care in France
Euromonitor International's Household Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 110 | Publication date: Nov 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
An industry challenged by private label
Private label household care products have increasingly convinced consumers of their efficacy, especially in sectors where sophistication is not a significant factor. Private label’s share increased consistently over the review period, aided by the strong inflation in the economy that has been apparent since 2003. Discounters benefited from this trend, whilst super/hypermarkets lost value share for the third consecutive year in 2005. However, private labels are not popular in all sectors, and improvements are still required to satisfy consumers.
Sophistication drives growth and interest in household care
With fiercer competition, especially from private label, manufacturers have endeavoured to drive up sales of added value products among consumers. Innovation was strongest within surface and toilet care, laundry care and air care, but was less apparent in chlorine bleach and dishwashing products. Sales of cleaning systems slowed in 2005, as high prices became a barrier to the development of such products, particularly since their efficacy is sometimes questionable.
Multinationals drive sales
Multinationals dominate household care sales, accounting for more than three quarters of value sales in 2005. Local companies are usually positioned in niche segments, offering sophisticated or very specific products, as is the case within air care with Iba, or within laundry aids with Eau Ecarlate. The latter has performed well, overtaking leading multinationals to rank second in laundry aids.
Discounters take share from super/hypermarkets
With the trend towards cheaper products, discounters have performed well and have challenged super/hypermarket supremacy. In response, the latter outlets have emphasised their private label offers, although this has had the effect of holding back value growth. This trend affected manufacturers, which were also hit by new legislation aimed at reducing the prices paid by consumers.
From premium to standard
Although the trend over the review period was a preference among consumers for branded and innovative products, with new fragrances or new packaging, the forecast is not as bright for manufacturers. It is likely that the preference for cheaper alternatives will continue over the forecast period, benefiting private labels sold in super/hypermarkets.
Table of contents
HOUSEHOLD CARE IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
An industry challenged by private label
Sophistication drives growth and interest in household care
Multinationals drive sales
Discounters take share from super/hypermarkets
From premium to standard
KEY TRENDS AND DEVELOPMENTS
“Super-convenience”
Power cleaners
Green products
Private label
Fickle consumers
Innovation
MARKET INDICATORS
Table 1 Households 2000-2005
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Penetration of Private Label by Sector 2001- 2004
Table 9 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - FRANCE
BOLTON SOLITAIRE SA - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 1 Bolton Solitaire SA: Key Facts
Summary 2 Bolton Solitaire SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Bolton Solitaire SA: Competitive Position 2005
COLGATE-PALMOLIVE FRANCE SA - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive France SA: Key Facts
Summary 5 Colgate-Palmolive France SA: Operational Indicators
Company Background
Production
Summary 6 Colgate-Palmolive France SA: Production Statistics 2004
Competitive Positioning
Summary 7 Colgate-Palmolive France SA: Competitive Position 2005
EAU ÉCARLATE SA - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 8 Eau Écarlate SA: Key Facts
Company Background
Competitive Positioning
Summary 9 Eau Écarlate SA: Competitive Position 2005
HENKEL FRANCE SA - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 10 Henkel France SA: Key Facts
Summary 11 Henkel France SA: Operational Indicators
Company Background
Production
Summary 12 Henkel France SA: Production Statistics 2004
Competitive Positioning
Summary 13 Henkel France SA: Competitive Position 2005
IBA SA - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 14 Iba SA: Key Facts
Company Background
Competitive Positioning
Summary 15 Iba SA: Competitive Position 2005
LEVER FABERGé FRANCE SA - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 16 Lever Fabergé France SA: Key Facts
Summary 17 Lever Fabergé France SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Lever Fabergé France SA: Competitive Position 2005
NOVAMEX - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 19 Novamex SA: Key Facts
Summary 20 Novamex SA: Operational Indicators
Company Background
Production
Summary 21 Novamex SA: Production Statistics 2004
Competitive Positioning
PROCTER & GAMBLE FRANCE SNC - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 22 Procter & Gamble France SNC: Key Facts
Summary 23 Procter & Gamble France SNC: Operational Indicators
Company Background
Production
Summary 24 Procter & Gamble France SNC: Production Statistics 2004
Competitive Positioning
Summary 25 Lever Fabergé France SA: Competitive Position 2005
RECKITT BENCKISER FRANCE SA - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 26 Reckitt Benckiser France SAS: Key Facts
Summary 27 Reckitt Benckiser France SAS: Operational Indicators
Company Background
Competitive Positioning
Summary 28 Reckitt Benckiser France SAS: Competitive Position 2005
WERNER & MERTZ FRANCE SA - HOUSEHOLD CARE - FRANCE
Strategic Direction
Key Facts
Summary 29 Werner & Mertz France SA: Key Facts
Summary 30 Werner & Mertz France SA: Operational Indicators
Company Background
Competitive Positioning
Summary 31 Werner & Mertz France SA: Competitive Position 2005
LAUNDRY CARE IN FRANCE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2000-2005
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2000-2005
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2000-2005
Table 14 Laundry Care Company Shares 2001-2005
Table 15 Laundry Care Brand Shares 2002-2005
Table 16 Forecast Sales of Laundry Care by Subsector: Value 2005-2010
Table 17 Forecast Sales of Laundry Care by Subsector: % Value Growth 2005-2010
Table 18 Sales of Laundry Detergents by Type: Value 2000-2005
Table 19 Sales of Laundry Detergents by Type: % Value Growth 2000-2005
Table 20 Laundry Detergents Company Shares 2001-2005
Table 21 Laundry Detergents Brand Shares 2002-2005
Table 22 Sales of Biological versus Non-biological Automatic Detergents: % Analysis 2005
Table 23 Sales of Fabric Softeners by Type: Value 2000-2005
Table 24 Sales of Fabric Softeners by Type: % Value Growth 2000-2005
Table 25 Fabric Softeners Brand Shares 2002-2005
Table 26 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005
Table 27 Sales of Laundry Aids by Type: Value 2000-2005
Table 28 Sales of Laundry Aids by Type: % Value Growth 2000-2005
Table 29 Laundry Aids Company Shares 2001-2005
Table 30 Laundry Aids Brand Shares 2002-2005
Table 31 Fabric Fresheners Brand Shares 2002-2005
DISHWASHING PRODUCTS IN FRANCE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR INDICATORS
Table 32 Household Penetration of Dishwashers 2000-2005
SECTOR DATA
Table 33 Sales of Dishwashing Products by Subsector: Value 2000-2005
Table 34 Sales of Dishwashing Products by Subsector: % Value Growth 2000-2005
Table 35 Dishwashing Products Company Shares 2001-2005
Table 36 Dishwashing Products Brand Shares 2002-2005
Table 37 Forecast Sales of Dishwashing Products by Subsector: Value 2005-2010
Table 38 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2005-2010
SURFACE CARE IN FRANCE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 39 Sales of Surface Care by Subsector: Value 2000-2005
Table 40 Sales of Surface Care by Subsector: % Value Growth 2000-2005
Table 41 Surface Care Company Shares 2001-2005
Table 42 Surface Care Brand Shares 2002-2005
Table 43 Forecast Sales of Surface Care by Subsector: Value 2005-2010
Table 44 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
Table 45 Sales of Wipes by Type: Value 2000-2005
Table 46 Sales of Wipes by Type: % Value Growth 2000-2005
Table 47 Wipes Company Shares 2001-2005
Table 48 Wipes Brand Shares 2002-2005
CHLORINE BLEACH IN FRANCE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 49 Sales of Chlorine Bleach: Value 2000-2005
Table 50 Sales of Chlorine Bleach: % Value Growth 2000-2005
Table 51 Chlorine Bleach Company Shares 2001-2005
Table 52 Chlorine Bleach Brand Shares 2002-2005
Table 53 Forecast Sales of Chlorine Bleach: Value 2005-2010
Table 54 Forecast Sales of Chlorine Bleach: % Value Growth 2005-2010
TOILET CARE PRODUCTS IN FRANCE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 55 Sales of Toilet Care Products by Subsector: Value 2000-2005
Table 56 Sales of Toilet Care Products by Subsector: % Value Growth 2000-2005
Table 57 Toilet Care Products Company Shares 2001-2005
Table 58 Toilet Care Products Brand Shares 2002-2005
Table 59 Forecast Sales of Toilet Care Products by Subsector: Value 2005-2010
Table 60 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2005-2010
Table 61 Rim Liquids Brand Shares 2002-2005
POLISHES IN FRANCE
Headlines
Trends
Competitive landscape
Prospects
SECTOR DATA
Table 62 Sales of Polishes by Subsector: Value 2000-2005
Table 63 Sales of Polishes by Subsector: % Value Growth 2000-2005
Table 64 Polishes Company Shares 2001-2005
Table 65 Polishes Brand Shares 2002-2005
Table 66 Forecast Sales of Polishes by Subsector: Value 2005-2010
Table 67 Forecast Sales of Polishes by Subsector: % Value Growth 2005-2010
AIR CARE IN FRANCE
Headlines
Trends
Competitive landscape
Prospects
SECTOR DATA
Table 68 Sales of Air Care by Subsector: Value 2000-2005
Table 69 Sales of Air Care by Subsector: % Value Growth 2000-2005
Table 70 Air Care Company Shares 2001-2005
Table 71 Air Care Brand Shares 2002-2005
Table 72 Forecast Sales of Air Care by Subsector: Value 2005-2010
Table 73 Forecast Sales of Air Care by Subsector: % Value Growth 2005-2010
INSECTICIDES IN FRANCE
Headlines
Trends
Competitive landscape
Prospects
SECTOR DATA
Table 74 Sales of Insecticides by Subsector: Value 2000-2005
Table 75 Sales of Insecticides by Subsector: % Value Growth 2000-2005
Table 76 Insecticides Company Shares 2001-2005
Table 77 Insecticides Brand Shares 2002-2005
Table 78 Forecast Sales of Insecticides by Subsector: Value 2005-2010
Table 79 Forecast Sales of Insecticides by Subsector: % Value Growth 2005-2010