Household Care in Hong Kong, China
Euromonitor International's Household Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 88 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
General slow growth in household care products
The slow growth in the number of households in Hong Kong and the decreasing size of the average household mean that demand for household care products is being put under strain. Dishwashing products and laundry care were the only two sectors to experience relatively strong growth.
Increasing popularity of multi-function products
With the limited living space in Hong Kong households, and consumers constantly seeking better quality lifestyles, people are becoming very demanding when it comes to package sizes and efficiency of household care products. Multi-function products emerged in response to these requirements as they are more cost efficient and occupy less space than ordinary single-function products.
Multinational players dominate the market
Multinational players dominate the household care market as a whole, with individual local players present in specific sectors. Multinational players are usually big enough to launch large scale marketing campaigns to increase their company shares. They bought over famous brands to distribute in Hong Kong. Multinational players dominate most household care sectors, with local players more obvious in dishwashing products and insecticides.
Control of VOC emissions led to increased unit prices
Unit prices of household care products were relatively stable in 2006. However, with the implementation of control measures on the VOC (volatile organic compound) content in air fresheners, insecticides, insect repellents and floor wax strippers, prices of these products are expected to increase as manufacturers have to invest in improving their formulations.
Shrinking sectors of chlorine bleach and polishes
Chlorine bleach and polishes experienced declining value sales in 2006. With the outbreak of SARS and other sanitation problems, people are more aware of the importance of hygiene. Most household care products now contain antiseptic/disinfectant and the function of chlorine bleach has been absorbed. People no longer require single-function chlorine bleach. Polish has become an insignificant item in the lifestyles of consumers in Hong Kong today, thus explaining the decline in growth.
Table of contents
HOUSEHOLD CARE IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
General slow growth in household care products
Increasing popularity of multi-function products
Multinational players dominate the market
Control of VOC emissions led to increased unit prices
Shrinking sectors of chlorine bleach and polishes
KEY TRENDS AND DEVELOPMENTS
Concentrated products are more popular than standard products
Increasing popularity of multi-function products
Antiseptic/disinfectant function becomes a basic requirement
Emergence of simple to use and operate products
Control of volatile organic compound (VOC) emissions
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - HONG KONG, CHINA
CHAMP YEAR CHEMICAL LTD - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Champ Year Chemical Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 2 Champ Year Chemical Ltd: Competitive Position 2006
LAM SOON (HONG KONG) LTD - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Lam Soon (Hong Kong) Ltd: Key Facts
Summary 4 Lam Soon (Hong Kong) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Lam Soon (Hong Kong) Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Lam Soon (Hong Kong) Ltd: Competitive Position 2006
LI & FUNG HONG KONG - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Li & Fung Hong Kong: Key Facts
Summary 8 Li & Fung Hong Kong: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Li & Fung Hong Kong: Competitive Position 2006
WATSON (GROUP) HK LTD, AS - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 AS Watson (Group) HK Ltd: Key Facts
Summary 11 AS Watson (Group) HK Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
YICK FUNG HONG LTD - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Yick Fung Hong Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Yick Fung Hong Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Yick Fung Hong Ltd: Competitive Position 2006
LAUNDRY CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 17 Sales of Laundry Aids by Type: Value 2001-2006
Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 19 Laundry Care Company Shares 2002-2006
Table 20 Laundry Care Brand Shares 2003-2006
Table 21 Laundry Detergents Company Shares 2002-2006
Table 22 Laundry Detergents Brand Shares 2003-2006
Table 23 Laundry Aids Company Shares 2002-2006
Table 24 Laundry Aids Brand Shares 2003-2006
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011
DISHWASHING PRODUCTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 27 Household Penetration of Dishwashers 2001-2006
Table 28 Sales of Dishwashing Products by Subsector: Value 2001-2006
Table 29 Sales of Dishwashing Products by Subsector: % Value Growth 2001-2006
Table 30 Dishwashing Products Company Shares 2002-2006
Table 31 Dishwashing Products Brand Shares 2003-2006
Table 32 Forecast Sales of Dishwashing Products by Subsector: Value 2006-2011
Table 33 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2006-2011
SURFACE CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 34 Sales of Surface Care by Subsector: Value 2001-2006
Table 35 Sales of Surface Care by Subsector: % Value Growth 2001-2006
Table 36 Sales of Wipes by Type: Value 2001-2006
Table 37 Sales of Wipes by Type: % Value Growth 2001-2006
Table 38 Surface Care Company Shares 2002-2006
Table 39 Surface Care Brand Shares 2003-2006
Table 40 Wipes Company Shares 2002-2006
Table 41 Wipes Brand Shares 2003-2006
Table 42 Forecast Sales of Surface Care by Subsector: Value 2006-2011
Table 43 Forecast Sales of Surface Care by Subsector: % Value Growth 2006-2011
CHLORINE BLEACH IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 44 Sales of Chlorine Bleach: Value 2001-2006
Table 45 Sales of Chlorine Bleach: % Value Growth 2001-2006
Table 46 Chlorine Bleach Company Shares 2002-2006
Table 47 Chlorine Bleach Brand Shares 2003-2006
Table 48 Forecast Sales of Chlorine Bleach: Value 2006-2011
Table 49 Forecast Sales of Chlorine Bleach: % Value Growth 2006-2011
TOILET CARE PRODUCTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 50 Sales of Toilet Care Products by Subsector: Value 2001-2006
Table 51 Sales of Toilet Care Products by Subsector: % Value Growth 2001-2006
Table 52 Toilet Care Products Company Shares 2002-2006
Table 53 Toilet Care Products Brand Shares 2003-2006
Table 54 Forecast Sales of Toilet Care Products by Subsector: Value 2006-2011
Table 55 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2006-2011
POLISHES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 56 Sales of Polishes by Subsector: Value 2001-2006
Table 57 Sales of Polishes by Subsector: % Value Growth 2001-2006
Table 58 Polishes Company Shares 2002-2006
Table 59 Polishes Brand Shares 2003-2006
Table 60 Forecast Sales of Polishes by Subsector: Value 2006-2011
Table 61 Forecast Sales of Polishes by Subsector: % Value Growth 2006-2011
AIR CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Air Care by Subsector: Value 2001-2006
Table 63 Sales of Air Care by Subsector: % Value Growth 2001-2006
Table 64 Leading Fragrances for Air Care 2006
Table 65 Air Care Company Shares 2002-2006
Table 66 Air Care Brand Shares 2003-2006
Table 67 Forecast Sales of Air Care by Subsector: Value 2006-2011
Table 68 Forecast Sales of Air Care by Subsector: % Value Growth 2006-2011
INSECTICIDES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Insecticides by Subsector: Value 2001-2006
Table 70 Sales of Insecticides by Subsector: % Value Growth 2001-2006
Table 71 Insecticides Company Shares 2002-2006
Table 72 Insecticides Brand Shares 2003-2006
Table 73 Forecast Sales of Insecticides by Subsector: Value 2006-2011
Table 74 Forecast Sales of Insecticides by Subsector: % Value Growth 2006-2011