Household Care in Lithuania
Euromonitor International's Household Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Further growth in household care products
The household care market in 2005 performed very well, with sales growing well in current value terms from 2004. Carpet cleaners and insecticides recorded minor setbacks with falling sales. However, overall the market looks very robust, with double-digit growth rates in 2005, proving that demand for household care products in Lithuania is still some way from saturation.
Laundry detergents up with market growth
Laundry detergents, the single biggest category in the market, continued to perform in line with the market average in 2005. As the majority of sales come from laundry detergents, it is a healthy sign for the whole household care market that this subsector continues to be robust.
Sales of fabric softeners shoot up
Fabric softeners was the most dynamic product in household care in 2005, with very good current value growth, albeit from a low base. This is just another positive sign of increased spending by consumers on laundry-related products, which are becoming ever more important and affordable to the average family.
Supermarkets/hypermarkets grows stronger
In 2005, the supermarkets/hypermarkets channel further strengthened its position in the distribution of household care products in Lithuania. With consumers opting for once-a-week shopping, looking for increased variety and lower prices, independent food stores suffered, losing ground to supermarket/hypermarket chains.
Future outlook looks promising
The future for household care products in Lithuania looks promising, with almost all products set to continue their robust growth. The growth will come from increased consumer spending on value-added products as the unemployment levels will fall due to economic reform and migration. The continuous uptake of consumer durables will also bring in more efficient household appliances but this will require increased spending on advanced cleaning solutions, such as additives.
Table of contents
HOUSEHOLD CARE IN LITHUANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Further growth in household care products
Laundry detergents up with market growth
Sales of fabric softeners shoot up
Supermarkets/hypermarkets grows stronger
Future outlook looks promising
KEY TRENDS AND DEVELOPMENTS
Increasing gap between rural and urban wealth not cause for concern
Migration leads to lower unemployment rates
MARKET INDICATORS
Table 1 Households 2000-2005
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Penetration of Private Label by Sector 2001- 2004
Table 9 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
LAUNDRY CARE - LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Laundry Care by Subsector: Value 2000-2005
Table 12 Sales of Laundry Care by Subsector: % Value Growth 2000-2005
Table 13 Laundry Care Company Shares 2001-2005
Table 14 Laundry Care Brand Shares 2002-2005
Table 15 Forecast Sales of Laundry Care by Subsector: Value 2005-2010
Table 16 Forecast Sales of Laundry Care by Subsector: % Value Growth 2005-2010
Table 17 Sales of Laundry Detergents by Type: Value 2000-2005
Table 18 Sales of Laundry Detergents by Type: % Value Growth 2000-2005
Table 19 Laundry Detergents Company Shares 2001-2005
Table 20 Laundry Detergents Brand Shares 2002-2005
DISHWASHING PRODUCTS - LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 21 Sales of Dishwashing Products by Subsector: Value 2000-2005
Table 22 Sales of Dishwashing Products by Subsector: % Value Growth 2000-2005
Table 23 Dishwashing Products Company Shares 2001-2005
Table 24 Dishwashing Products Brand Shares 2002-2005
Table 25 Forecast Sales of Dishwashing Products by Subsector: Value 2005-2010
Table 26 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2005-2010
SURFACE CARE - LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 27 Sales of Surface Care by Subsector: Value 2000-2005
Table 28 Sales of Surface Care by Subsector: % Value Growth 2000-2005
Table 29 Surface Care Company Shares 2001-2005
Table 30 Surface Care Brand Shares 2002-2005
Table 31 Forecast Sales of Surface Care by Subsector: Value 2005-2010
Table 32 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
CHLORINE BLEACH - LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 33 Sales of Chlorine Bleach: Value 2000-2005
Table 34 Sales of Chlorine Bleach: % Value Growth 2000-2005
Table 35 Chlorine Bleach Company Shares 2001-2005
Table 36 Chlorine Bleach Brand Shares 2002-2005
Table 37 Forecast Sales of Chlorine Bleach: Value 2005-2010
Table 38 Forecast Sales of Chlorine Bleach: % Value Growth 2005-2010
TOILET CARE PRODUCTS - LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Toilet Care Products by Subsector: Value 2000-2005
Table 40 Sales of Toilet Care Products by Subsector: % Value Growth 2000-2005
Table 41 Toilet Care Products Company Shares 2001-2005
Table 42 Toilet Care Products Brand Shares 2002-2005
Table 43 Forecast Sales of Toilet Care Products by Subsector: Value 2005-2010
Table 44 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2005-2010
POLISHES - LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Sales of Polishes by Subsector: Value 2000-2005
Table 46 Sales of Polishes by Subsector: % Value Growth 2000-2005
Table 47 Polishes Company Shares 2001-2005
Table 48 Polishes Brand Shares 2002-2005
Table 49 Forecast Sales of Polishes by Subsector: Value 2005-2010
Table 50 Forecast Sales of Polishes by Subsector: % Value Growth 2005-2010
AIR CARE - LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Air Care by Subsector: Value 2000-2005
Table 52 Sales of Air Care by Subsector: % Value Growth 2000-2005
Table 53 Air Care Company Shares 2001-2005
Table 54 Air Care Brand Shares 2002-2005
Table 55 Forecast Sales of Air Care by Subsector: Value 2005-2010
Table 56 Forecast Sales of Air Care by Subsector: % Value Growth 2005-2010
INSECTICIDES - LITHUANIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Sales of Insecticides by Subsector: Value 2000-2005
Table 58 Sales of Insecticides by Subsector: % Value Growth 2000-2005
Table 59 Insecticides Company Shares 2001-2005
Table 60 Insecticides Brand Shares 2002-2005
Table 61 Forecast Sales of Insecticides by Subsector: Value 2005-2010
Table 62 Forecast Sales of Insecticides by Subsector: % Value Growth 2005-2010
HIGÉJA AB
Strategic Direction
Key Facts
Summary 1 Higeja AB: Key Facts
Company Background
Production
Competitive Positioning
RECKITT BENCKISER SA
Strategic Direction
Key Facts
Summary 2 Reckitt Benckiser SA: Key Facts
Company Background
Production
Competitive Positioning
DEFINITIONS