Household Care in Pakistan
Euromonitor International's Household Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 79 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Unit price rises cause a slowdown in volume growth
Rising oil prices and higher electricity tariffs implemented by the government of Pakistan increased production costs for household care in 2008. This resulted in higher unit prices, which caused a slowdown in volume growth. Value growth remained healthy, despite the reduced purchasing power of Pakistani households.
Media promotes sales through awareness and westernisation
The increasing number of TV channels, coupled with a higher rate of watching TV, is influencing Pakistanis to improve their lifestyles. The desire for cleaner clothes and homes is leading to increased consumption in the household care market, with many products becoming necessity items.
International companies dominate value sales
International companies have dominated Pakistani household care for many years, thanks to their quality and innovative products, widespread distribution and successful marketing. Meanwhile, domestic companies cater to the demands of the lower classes, which cannot afford the expensive products of international companies.
Department stores and supermarkets/hypermarkets play a positive role
The recent rise in the number of department stores and supermarkets/hypermarkets chains has played a very positive role in household care distribution in Pakistan. The products have become more widely available, allowing customers to choose the one that they like and can afford. This, in turn, has attracted impulse purchases of new introductory products.
Economic crisis will further slow down volume growth
The global economic crisis will continue to have an important impact on Pakistani household care over the forecast period. Volume growth will slow down, although consumers will continue to purchase the products. As the Pakistan economy recovers and unemployment starts to fall, the rising middle class will again lead to increased purchases of household care products.
Table of contents
HOUSEHOLD CARE IN PAKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Unit price rises cause a slowdown in volume growth
Media promotes sales through awareness and westernisation
International companies dominate value sales
Department stores and supermarkets/hypermarkets play a positive role
Economic crisis will further slow down volume growth
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 8 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Summary - Research Sources
LOCAL COMPANY PROFILES - PAKISTAN
DADA ENTERPRISES - HOUSEHOLD CARE - PAKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Summary - Dada Enterprises: Key Facts
Summary 3 Summary - Dada Enterprises: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Summary - Dada Enterprises: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Summary - Dada Enterprises: Competitive Position 2008
GARIBSONS (PVT) LTD - HOUSEHOLD CARE - PAKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Summary - Garibsons (Pvt) Ltd: Key Facts
Summary 7 Summary - Garibsons (Pvt) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Summary - Garibsons (Pvt) Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Summary - Garibsons (Pvt) Ltd: Competitive Position 2008
SUFI SOAP & CHEMICAL INDUSTRIES (PVT) LTD - HOUSEHOLD CARE - PAKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Summary - Sufi Soap & Chemical Industries (Pvt) Ltd: Key Facts
Summary 11 Summary - Sufi Soap & Chemical Industries (Pvt) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Summary - Sufi Soap & Chemical Industries (Pvt) Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
LAUNDRY CARE IN PAKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 10 Household Penetration of Washing Machines 2003-2008
SECTOR DATA
Table 11 Sales of Laundry Care by Subsector: Value 2003-2008
Table 12 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 13 Sales of Laundry Detergents by Type: Value 2003-2008
Table 14 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 15 Sales of Laundry Aids by Type: Value 2003-2008
Table 16 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 17 Laundry Care Company Shares 2004-2008
Table 18 Laundry Care Brand Shares 2005-2008
Table 19 Laundry Detergents Company Shares 2004-2008
Table 20 Laundry Detergents Brand Shares 2005-2008
Table 21 Laundry Aids Company Shares 2004-2008
Table 22 Laundry Aids Brand Shares 2005-2008
Table 23 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013
DISHWASHING PRODUCTS IN PAKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Household Penetration of Dishwashers 2003-2008
SECTOR DATA
Table 26 Sales of Dishwashing Products by Subsector: Value 2003-2008
Table 27 Sales of Dishwashing Products by Subsector: % Value Growth 2003-2008
Table 28 Dishwashing Products Company Shares 2004-2008
Table 29 Dishwashing Products Brand Shares 2005-2008
Table 30 Forecast Sales of Dishwashing Products by Subsector: Value 2008-2013
Table 31 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2008-2013
SURFACE CARE IN PAKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Surface Care by Subsector: Value 2003-2008
Table 33 Sales of Surface Care by Subsector: % Value Growth 2003-2008
Table 34 Surface Care Company Shares 2004-2008
Table 35 Surface Care Brand Shares 2005-2008
Table 36 Forecast Sales of Surface Care by Subsector: Value 2008-2013
Table 37 Forecast Sales of Surface Care by Subsector: % Value Growth 2008-2013
CHLORINE BLEACH IN PAKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Chlorine Bleach: Value 2003-2008
Table 39 Sales of Chlorine Bleach: % Value Growth 2003-2008
Table 40 Chlorine Bleach Company Shares 2004-2008
Table 41 Chlorine Bleach Brand Shares 2005-2008
Table 42 Forecast Sales of Chlorine Bleach: Value 2008-2013
Table 43 Forecast Sales of Chlorine Bleach: % Value Growth 2008-2013
TOILET CARE PRODUCTS IN PAKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Toilet Care Products by Subsector: Value 2003-2008
Table 45 Sales of Toilet Care Products by Subsector: % Value Growth 2003-2008
Table 46 Toilet Care Products Company Shares 2004-2008
Table 47 Toilet Care Products Brand Shares 2005-2008
Table 48 Forecast Sales of Toilet Care Products by Subsector: Value 2008-2013
Table 49 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2008-2013
POLISHES IN PAKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Polishes by Subsector: Value 2003-2008
Table 51 Sales of Polishes by Subsector: % Value Growth 2003-2008
Table 52 Polishes Company Shares 2004-2008
Table 53 Polishes Brand Shares 2005-2008
Table 54 Forecast Sales of Polishes by Subsector: Value 2008-2013
Table 55 Forecast Sales of Polishes by Subsector: % Value Growth 2008-2013
AIR CARE IN PAKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Air Care by Subsector: Value 2003-2008
Table 57 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 58 Air Care Company Shares 2004-2008
Table 59 Air Care Brand Shares 2005-2008
Table 60 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 61 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013
INSECTICIDES IN PAKISTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Insecticides by Subsector: Value 2003-2008
Table 63 Sales of Insecticides by Subsector: % Value Growth 2003-2008
Table 64 Insecticides Company Shares 2004-2008
Table 65 Insecticides Brand Shares 2005-2008
Table 66 Forecast Sales of Insecticides by Subsector: Value 2008-2013
Table 67 Forecast Sales of Insecticides by Subsector: % Value Growth 2008-2013