Household Care in Portugal
Euromonitor International's Household Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 84 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Growth in Portuguese population is a factor behind growth in household care products
Although Portugal’s population is ageing it is also increasing, which is one factor sustaining overall growth in the household care market. Despite the lower rate of marriages, there is some growth in the number of households, mostly in urban areas. New households mean more purchases of household care products.
Household care market sees significant growth in 2006
In 2006 the household care market saw a higher rate of value growth than in the previous year. Growth is expected to remain moderate over the forecast period, due to the positive performance of several subsectors.
Multinationals continue to lead the market and show signs of continuous dominance
So far, only the large corporations have succeeded in launching innovations that take into consideration new ecological and health issues, as well as responding to consumer demands. Over the years their sales and volume have grown, winning them bigger profits. The amount of capital available to such players, as well as their authority in the market, has made them key players with bigger margins, enabling them to respond to consumers’ needs.
Supermarkets/hypermarkets lead sales and are the main drivers of growth
Supermarkets/hypermarkets are the main points of sale of household care items. The variety of products available in these large retailers is far superior to smaller stores that are incapable of proper competition.
Environmental issues about the use of detergents, water waste and packaging are important factors affecting the market
Even before 2006, concerns about the impact on the environment affected the household care market. In 2006 companies participated in several campaigns, either social or environmental. The packaging of new products has become an important issue. Packaging has become even more creative, using different environmentally safe materials. Household care products, namely detergents, are addressing consumers’ health concerns and are produced with more natural agents, thus containing less chemicals hazardous to health and the environment.
Table of contents
HOUSEHOLD CARE IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in Portuguese population is a factor behind growth in household care products
Household care market sees significant growth in 2006
Multinationals continue to lead the market and show signs of continuous dominance
Supermarkets/hypermarkets lead sales and are the main drivers of growth
Environmental issues about the use of detergents, water waste and packaging are important factors affecting the market
KEY TRENDS AND DEVELOPMENTS
Change in Portuguese household composition leads to increased demand
Product innovations respond to environmental and health concerns
Multinationals lead the market with large investments and launches
Sales keep their consistency due to rural expansion
Environmental concerns drive packaging restructuring
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - PORTUGAL
3M INC - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 3M Inc: Key Facts
Summary 2 3M Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 3M Inc: Competitive Position 2006
F LIMA SA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 F Lima SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 F Lima SA: Competitive Position 2006
MANULENA LDA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Manulena Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Manulena Lda: Competitive Position 2006
PROCASA LDA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Procasa Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Procasa Lda: Competitive Position 2006
SOVENA SA - SOCIEDADE VENDEDORA DE GLICERINA SA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sovena SA – Sociedade Vendedora de Glicerina SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Sovena SA – Sociedade Vendedora de Glicerina SA: Competitive Position 2006
LAUNDRY CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 17 Sales of Laundry Aids by Type: Value 2001-2006
Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 19 Laundry Care Company Shares 2002-2006
Table 20 Laundry Care Brand Shares 2003-2006
Table 21 Laundry Detergents Company Shares 2002-2006
Table 22 Laundry Detergents Brand Shares 2003-2006
Table 23 Laundry Aids Company Shares 2002-2006
Table 24 Laundry Aids Brand Shares 2003-2006
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011
DISHWASHING PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 27 Household Penetration of Dishwashers 2001-2006
SECTOR DATA
Table 28 Sales of Dishwashing Products by Subsector: Value 2001-2006
Table 29 Sales of Dishwashing Products by Subsector: % Value Growth 2001-2006
Table 30 Dishwashing Products Company Shares 2002-2006
Table 31 Dishwashing Products Brand Shares 2003-2006
Table 32 Forecast Sales of Dishwashing Products by Subsector: Value 2006-2011
Table 33 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2006-2011
SURFACE CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Surface Care by Subsector: Value 2001-2006
Table 35 Sales of Surface Care by Subsector: % Value Growth 2001-2006
Table 36 Sales of Wipes by Type: Value 2001-2006
Table 37 Sales of Wipes by Type: % Value Growth 2001-2006
Table 38 Surface Care Company Shares 2002-2006
Table 39 Surface Care Brand Shares 2003-2006
Table 40 Wipes Company Shares 2002-2006
Table 41 Wipes Brand Shares 2003-2006
Table 42 Forecast Sales of Surface Care by Subsector: Value 2006-2011
Table 43 Forecast Sales of Surface Care by Subsector: % Value Growth 2006-2011
CHLORINE BLEACH IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Chlorine Bleach: Value 2001-2006
Table 45 Sales of Chlorine Bleach: % Value Growth 2001-2006
Table 46 Chlorine Bleach Company Shares 2002-2006
Table 47 Chlorine Bleach Brand Shares 2003-2006
Table 48 Forecast Sales of Chlorine Bleach: Value 2006-2011
Table 49 Forecast Sales of Chlorine Bleach: % Value Growth 2006-2011
TOILET CARE PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 50 Sales of Toilet Care Products by Subsector: Value 2001-2006
Table 51 Sales of Toilet Care Products by Subsector: % Value Growth 2001-2006
Table 52 Toilet Care Products Company Shares 2002-2006
Table 53 Toilet Care Products Brand Shares 2003-2006
Table 54 Forecast Sales of Toilet Care Products by Subsector: Value 2006-2011
Table 55 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2006-2011
POLISHES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Polishes by Subsector: Value 2001-2006
Table 57 Sales of Polishes by Subsector: % Value Growth 2001-2006
Table 58 Polishes Company Shares 2002-2006
Table 59 Polishes Brand Shares 2003-2006
Table 60 Forecast Sales of Polishes by Subsector: Value 2006-2011
Table 61 Forecast Sales of Polishes by Subsector: % Value Growth 2006-2011
AIR CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 62 Sales of Air Care by Subsector: Value 2001-2006
Table 63 Sales of Air Care by Subsector: % Value Growth 2001-2006
Table 64 Air Care Company Shares 2002-2006
Table 65 Air Care Brand Shares 2003-2006
Table 66 Forecast Sales of Air Care by Subsector: Value 2006-2011
Table 67 Forecast Sales of Air Care by Subsector: % Value Growth 2006-2011
INSECTICIDES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Sales of Insecticides by Subsector: Value 2001-2006
Table 69 Sales of Insecticides by Subsector: % Value Growth 2001-2006
Table 70 Insecticides Company Shares 2002-2006
Table 71 Insecticides Brand Shares 2003-2006
Table 72 Forecast Sales of Insecticides by Subsector: Value 2006-2011
Table 73 Forecast Sales of Insecticides by Subsector: % Value Growth 2006-2011